Father. Husband. Idea doodler. Artist. Handyman. Athlete. Coffee Lover. Beer Aficionado. Shoe Freak. Experienced design professional with a demonstrated history of creating noteworthy products within corporate and consultancy based work. Human centered design is at the heart of my work with an reductive ethos. I believe the deconstruction of preconceived product perceptions and manufacturing techniques is essential in order to push the limits of what's possible. I have empathy for business fundamentals and respect what it means to create/nurture a BRAND. I have experience leading teams through the development process working with consumer insights, marketing, engineering and sales departments to create compelling solutions for fast paced consumer markets. I have a knack for communication and believe it to be the single most important aspect of any successful designer. Design Aptitude:Industrial Design, Product Innovation, Ethnographic Research, Illustration and Analog Sketching, Human Centered Design, Team Leader, Brand and Product Storytelling, Visual Brand Language, Creative Direction, Innovation tunnel - near and far, DFMA, Client Relations, Creative Business Development