Christopher C. Email & Phone Number

United States

Indiana, United States

• Sales Insights & Analysis: Regularly gather and dissect sales insights, providing invaluable advice to our executive team on brand performance.• Sales Oversight: Proudly oversee sales that exceed 250K CEs annually via our main distributor.• Budgeting: Annually formulate a robust $6.5M sales budget, achieved by meticulous sales projections.• Revenue Growth: In 2022 and 2023, I introduced an operative plan for our new variety packs, directly resulting in an additional revenue of $200K each year.• Cross-Departmental Strategy: Collaborate extensively across departments to strategize the production and alignment of a diverse range of brand lines.• Brand Management: Expertly oversees a vast portfolio of 34 brands that encompass 103 SKUs, managing their sales dynamics and distribution trajectories.• Sales Reviews: Regularly conduct detailed sales reviews for each distribution channel, ensuring our brand and inventory are seamlessly aligned with distributor departments.• Annual Planning: Assiduously formulate and oversee Annual Business Plans to guarantee distributors meet our ambitious sales and volume targets.• Distributor Management: Manage distributor demand activities across four states, pioneering a forecasting and order management system that has become the standard for our Regional Distributor Managers.• Demand Forecasting: Spearheaded an accuracy-driven demand forecasting methodology, ensuring our distributors consistently fulfill their commitments.• Inter-Departmental Support: Provide specialized sales and distribution analyses, bolstering efforts of teams ranging from sales to production.• Stakeholder Engagement: Actively expand our brand's presence by cultivating and enhancing relationships with key retail stakeholders.• Consumer Engagement: Passionately curate and enhance brand-driven consumer events, creating memorable touchpoints.• Market Strategy: Continuously drive the ideation of innovative brands through insightful market evaluations.

Central Virginia/Waynesboro Division

• Team Leadership: Spearheaded a diverse and dynamic team comprising account managers, sales managers, delivery drivers, and dedicated support staff. Together, we serviced a domain of over 600 retail outlets across ten central Virginia counties. My primary task was to metamorphose supplier-driven Annual Business Plans (ABPs) into tangible and successful on-premises sales strategies.• Market Analysis: Leveraged a suite of software tools – notably Microsoft Office, VIP, iDIG, and IRI – to decode market dynamics. This insight allowed me to capitalize on sales opportunities and broaden the on-premises channel footprint substantially.• Stakeholder Collaboration: Regularly furnished our VP & General Manager, as well as the Division Sales Manager, with in-depth on-premises market evaluations. These evaluations were pivotal in guiding the company's strategic direction.• Brand Visibility: Focused on nurturing relationships with leading, high-volume retailers. By aligning our product offerings with their objectives, I was able to significantly amplify our brand's visibility.• Sales Force Development: Adopted a hands-on approach in recruiting, training, and mentoring our sales force. I emphasized the importance of customer-centric selling, ensuring our teams always prioritized the needs of our clientele.• Initiative Oversight: Competently administered a slew of supplier-driven initiatives and incentives, both on an annual and monthly basis.• Service Excellence: Championed a culture that celebrated service quality, retail brilliance, and a competitive spirit. Our partnerships with top-tier brands were a testament to our unparalleled commitment to excellence.• Operational Streamlining: Initiated critical enhancements in client engagement and outreach by refining our on-premises channel operations. My focus was on optimizing the entire sales and delivery journey, ensuring a seamless experience for our customers.

Indianapolis, Indiana Area

• Facility Oversight: Proudly performed cellar activities in a 35K bbl./year production facility, leading the establishment and implementation of standardized operating procedures (SOPs). My focus was primarily on optimizing brewery processes that transpired between fermentation and the crucial pre-packaging phase.• Beer Preparation: Passionate about quality, I prepared beer for packaging by guaranteeing the ideal temperature, carbonation, and dissolved oxygen content. I frequently employed a gehaltemeter to ensure that our measurements were precise and consistent.• Equipment Organization: Timely execution of our daily and weekly production plans was paramount. I efficiently organized and set up a range of equipment, including bright tanks, mobile tanks, service vessels, and other essential machinery to keep our operations running smoothly.• Quality Control: Engaged actively in routine taste-testing sessions. My role was to discern any deviations in flavor or detect potential product infections, ensuring the product that reached our customers was always of the highest caliber.• Cleaning Protocols: Upheld the highest standards of cleanliness by conducting rigorous clean-in-place (CIP) and clean-under-pressure (CUP) procedures. I worked with a variety of tanks and vessels, their capacities ranging from 15 bbl. to a massive 180 bbl.• Chemical Handling: Demonstrated extreme precision and caution when handling and applying various cleaning agents, including caustics, acids, and sanitizers. This ensured not only the optimal cleanliness of our equipment but also the safety and integrity of our brewing process.

Various Locations

During my service as a Forward Observer with the US Army and Indiana Army National Guard, I was at the forefront of operations, often serving as the eyes and ears of our units in complex and challenging environments. Below is a glimpse into my roles, responsibilities, and achievements:• Combat Support: Ensured the effective delivery of indirect fire and aerial support, working closely with maneuver units at the company and battalion levels. My role often determined the success of operations and the safety of fellow servicemen and women.• Battlefield Intelligence: Offered timely and crucial intelligence to combat commanders. My insights spanned potential enemy positioning, topographical data, reconnaissance findings, and the precise coordinates of pivotal checkpoints, friendly units, civilian structures, and other significant navigational markers.• Operation Enduring Freedom: I served in Afghanistan as the principal Forward Observer in a unit that played a pivotal role in safeguarding key personnel. Our mission was to liaise with local communities, gaining their trust and cooperation in counterinsurgency operations.• Recognition: Over the years, I received commendations for my unwavering professionalism, mastery of my role, leadership capabilities, and my proactive approach in the field.• Promotion: In recognition of my dedication, skills, and leadership, I ascended to the rank of Sergeant, E-5.My years of service were marked by resilience, discipline, and a commitment to the values and objectives of the US Army. I carried forward the lessons learned, the leadership skills acquired, and the unwavering dedication to any mission at hand. If you're interested in discussing military operations, leadership, or simply understanding the dynamics of being a Forward Observer, I am more than happy to connect and share my experiences.