- Led a team of 50+ colleagues and managed Initiative’s largest German client with a nine-digit budget.- Boosted client service rating during a critical and high pressure pitch period by improving delivery quality through the implementation of a new end-to-end process management system.- Reduced FTEs by 20% while maintaining team stability and increasing service levels within 12 months by restructuring the organization.- Significantly increased internal service capability scores through the centralization of processes in data, strategy, and finance capabilities over the course of one year.

- Being a board member and Co-Managing Director for the German branch of a global top agency, managing over €1 billion in budget spending in the German market.- Led and re-structured a team of 12 strategists to consult top-tier clients such as Lego, Amazon, Carlsberg, Arla, and others.- Transformed local strategy and new business approahces, increasing pitch efficacy and productivity.- Secured significant budgets in 2023 from accounts like Westwing, Seeberger, Smart, and Green Planet Energy, through team restructuring and the implementation of a new strategic framework.

- Led a team of 80+ as Co-Managing Director for the largest German media budget, servicing for Procter & Gamble DACH.- Defended highly significant budgets during a critical client relations phase by implementing a new data-driven planning and operations model.- Significantly enhanced team productivity within a year by reorganizing agency-client collaboration.- Achieved substantial savings in technology and staffing by implementing adata warehouse, media controlling applications, and a data governance team.- Increased agency income by capitalizing on previously unbilled project opportunities.

- Became a speaker and author (Horizont, WuV, Lebensmittelzeitung, One to One, | DMEXCO, Total Video Days 2022, Digital Marketing Days 2021, etc.) through co-launching the award-winning study "pilot radar" on COVID's impact on the advertising industry.- Secured budgets in pitches for CEWE, EnBW, Yello, ARD, Vergölst, PepsiCo, MOIA, and more. - Drove significant increases in new business project productivity by implementing new business controlling, procedures, and developing a strategy framework.

- Founded, developed, and successfully integrated an 8-person strategy department.- Delivered 100+ marketing strategies, pitches, and consulting cases to brands such as OTTO, bonprix, Coca-Cola, Nissan, HausInvest, Continental, RTL+, Bauer Joghurt, Haspa, Hochland, Square Enix, TK, Sparkassen, Amorelie, Flaconi, and many more.

- Product Development for media budget allocation software- Roll Out Management for internal planning tools- Workflow / Productivity Assessments

- Managing key accounts like Dr. Oetker and OTTO- Directing a team of digital specialists