Heading the Catalogue marketing division, responsibilities and achievements include:Strategic planning and delivery- Strategy origination & management utilising consumer & retail insights to develop budgeted annual plans, delivering tactically, working with spend in excess of £1M per FY- Sell-in to senior management, ensuring agreement & alignment across the business- FY19 profitability matched FY18 despite market declineNew product release- Released numerous products, exceeding revenue targets across grocery, online and specialist retailers- Closely worked with external brand partners to maximise retail impactPromotional creation and delivery- Won BASE (industry) award for Catalogue: digital campaign; achieved best in class set-up and significantly beat YouTube VTR targets and engagement. Surpassed forecast revenue by over 80%- New approach to Q4 resulted in +35% unit sales v. forecast; the engaging creative and phasing significantly surpassed all Amazon metrics delivering 30.6M impressions v. contracted 16M- Beat all forecasts for seasonal promotional activity whilst reducing annualised marketing spendsBrand ownership- Long range planning working with brand owners, licensees, internal divisions & retailers to deliver compelling commercial solutions on properties worth over £7.6M including Marvel, Star Wars & James Bond - Won BASE award for Creative Marketing Initiative of the Year: Multiple Product for Marvel’s Deadpool, which the judges said was “an impressive show of innovation”Stakeholder management- Full stakeholder management & influence at all levels domestically and internationally- Responsible for agency selection & management including PR and Creative- Project lead on “Must See Movies” campaigns, overseeing advertising, PR and social media as selected representative for all other film studiosSocial media- Instigated & managed social media channel strategy - Content management and optimisation across Facebook, Twitter & Instagram

Responsibilities and achievements include:- Led strategic planning and budgeting, originating and executing a large number of promotional ideas and product initiatives - New product development - created and delivered “Premium Collection” range for HMV, attaining 40% of category share - Promotional delivery - “Empire 5 Star” promotion in conjunction with the magazine surpassed revenue and uplift forecasts- Brand champion for franchises including DC, Harry Potter, LEGO and The Lord of the Rings- Grew WB category share in Amazon from 24% to 27% YOY- Through rationalisation and process improvements reduced stock-holding by 2M units, resulting in significant savings- Managerial responsibility- Briefing and management of media, PR and creative agencies

Brand design, website creation and digital marketing, marketing strategy and planning

Various projects included providing brand support, marketing planning, pitch support and copywriting

Responsible for new product release and third party label management. Achievements include:- Surpassed The World at War new release revenue targets, managing a budget of over £200k across TV advertising, channel sponsorship, PR events and a launch at the Imperial War Museum.- Created FME’s digital EST strategy, growing FME's digital business by at least 200% per year.- Instigated a label re-branding exercise for Arrow Films, increasing sales by 20% YOY and laid the groundwork for future acquisition policy and marketing strategy. - Managed the catalogue with full control over pricing, lifecycle management and campaign activity.- Sole responsibility for FME covermount activity, in one year alone contributing over £1m revenue to the business.

Responsible for:- New product range launches, including concept generation, agency briefing, design selection, flavour development and launch support.- All International Markets’ product promotions, co-ordinating internal departments to ensure that every promotion launched on time.- Ultra-premium flagship Japanese project generating substantial profits from relatively small sales volumes- Research into sub-category naming, concept testing and flavour validation.- Integration of the Foodservice division into their existing structure by introducing new ways of working leading to large cost savings.- Generation of all statistical analysis and reports for the International Brands team.- Day-to-day marketing support to over 60 global markets.