Chris Sharp Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Heading the Catalogue marketing division, responsibilities and achievements include:Strategic planning and delivery- Strategy origination & management utilising consumer & retail insights to develop budgeted annual plans, delivering tactically, working with spend in excess of £1M per FY- Sell-in to senior management, ensuring agreement & alignment across.

London, United Kingdom

Responsibilities and achievements include:- Led strategic planning and budgeting, originating and executing a large number of promotional ideas and product initiatives - New product development - created and delivered “Premium Collection” range for HMV, attaining 40% of category share - Promotional delivery - “Empire 5 Star” promotion in conjunction with.

Brand design, website creation and digital marketing, marketing strategy and planning

Various projects included providing brand support, marketing planning, pitch support and copywriting

London, United Kingdom

Responsible for new product release and third party label management. Achievements include:- Surpassed The World at War new release revenue targets, managing a budget of over £200k across TV advertising, channel sponsorship, PR events and a launch at the Imperial War Museum.- Created FME’s digital EST strategy, growing FME's digital business by at least.

Responsible for:- New product range launches, including concept generation, agency briefing, design selection, flavour development and launch support.- All International Markets’ product promotions, co-ordinating internal departments to ensure that every promotion launched on time.- Ultra-premium flagship Japanese project generating substantial profits.

2:1, Business Studies

Education record