Chris Snoke Email & Phone Number

Maryland, United States

Maryland, United States

Baltimore, Maryland, United States

• Lead Men's Apparel Merchant for Golf, Run, Global Football, American Football, Hockey & Baseball
• Developed business strategy (seasonal and long range) to increase market penetration, grow revenue and gain market share across various global retail channels
• Built line architecture to execute against seasonal and long term strategies, utilizing prior sales, future forecasts, market statistics, trend and consumer insights
• Maintained a material innovation pipeline to strategically flow new product stories to market

Baltimore, Maryland Area

• Head of Golf Merchandising for Men's, Women's and Youth Product
• Developed 5YP Strategy to gain Market Share and Mind Share for the golf category
• Drove profitability through maximizing product margins and assortment planning
• Developed the global line architecture for all genders
• Forecasted key trends that drove sales within Golf Apparel

Baltimore, Maryland

Baltimore, Maryland

• Category lead for Fleece Tops, Bottoms and Active assortment, totaling $128.3 million in annual sales.
• Developed strategies to widen product assortment, test product profitability, and drive bulk sales purchases to meet company financial projections.
• Negotiated rigorous production deliveries with vendors, reducing product lead time.
• Created departmental cost targets for future seasons with department Planning head and present to leadership.
• Achieved and surpassed decreasing cost targets by utilizing cross functional partners to develop more cost effective options in product development.
• Worked with Planning team to monitor sales and develop promotional strategies to maximize sales margins.

• Served as the Brand Lead for Hollister Co. male graphic tees (annual sales in excess of $132 million).
• Pitched strategic department options to company leadership including CEO, which I then implemented once receiving head management’s approval.
• Traveled across Asia and South America to meet with our vendor partners in order to approve samples for bulk production, negotiate lower costs and improve vendor relations.
• Participated in the outreach and development of new merchants at the collegiate level, involving on campus interviewing and teaching merchant leadership classes to new hires.

• Managed international and domestic production for over 100 styles (annual sales of more than $58 million in 2012).
• Analyzed weekly sales and forecasted needs with Planning and Inventory Control teams.
• Developed strategies to fulfill future needs and executed strategy with cross-functional, internal teams and international vendors.
• Selected to serve on the committee responsible for improving user’s efficiency of company’s key retail merchandising system.
• Developed a Test and React calendar to capture new business with emerging trends

Columbus, OH