Chris Snoke Email & Phone Number

Maryland, United States

Maryland, United States

Baltimore, Maryland, United States

• Lead Men's Apparel Merchant for Golf, Run, Global Football, American Football, Hockey & Baseball• Developed business strategy (seasonal and long range) to increase market penetration, grow revenue and gain market share across various global retail channels • Built line architecture to execute against seasonal and long term strategies, utilizing prior sales, future forecasts, market statistics, trend and consumer insights • Maintained a material innovation pipeline to strategically flow new product stories to market

Baltimore, Maryland Area

• Head of Golf Merchandising for Men's, Women's and Youth Product• Developed 5YP Strategy to gain Market Share and Mind Share for the golf category• Drove profitability through maximizing product margins and assortment planning • Developed the global line architecture for all genders • Forecasted key trends that drove sales within Golf Apparel

Baltimore, Maryland

Baltimore, Maryland

• Category lead for Fleece Tops, Bottoms and Active assortment, totaling $128.3 million in annual sales. • Developed strategies to widen product assortment, test product profitability, and drive bulk sales purchases to meet company financial projections.• Negotiated rigorous production deliveries with vendors, reducing product lead time.• Created departmental cost targets for future seasons with department Planning head and present to leadership.• Achieved and surpassed decreasing cost targets by utilizing cross functional partners to develop more cost effective options in product development. • Worked with Planning team to monitor sales and develop promotional strategies to maximize sales margins.• Partnered with Planning to analyze past and current sales data to more accurately forecast future sales. • Built and executed a departmental calendar to complement the corporate calendar to manage merchants, as well as cross functional team members, to ensure product deadlines are met.

• Served as the Brand Lead for Hollister Co. male graphic tees (annual sales in excess of $132 million). • Pitched strategic department options to company leadership including CEO, which I then implemented once receiving head management’s approval.• Traveled across Asia and South America to meet with our vendor partners in order to approve samples for bulk production, negotiate lower costs and improve vendor relations. • Participated in the outreach and development of new merchants at the collegiate level, involving on campus interviewing and teaching merchant leadership classes to new hires.

• Managed international and domestic production for over 100 styles (annual sales of more than $58 million in 2012).• Analyzed weekly sales and forecasted needs with Planning and Inventory Control teams.• Developed strategies to fulfill future needs and executed strategy with cross-functional, internal teams and international vendors.• Selected to serve on the committee responsible for improving user’s efficiency of company’s key retail merchandising system. • Developed a Test and React calendar to capture new business with emerging trends

Columbus, Oh