Christopher Sommella Email & Phone Number

West Palm Beach, Fl, Us

West Palm Beach, Florida, United States

- Leads strategic planning of multimedia campaigns designed to drive demand and convert interest- Identifies all goals, KPIs, and tactical elements necessary to achieve success- Plans integration of media across all spheres, including owned, paid, shared, and earned- Negotiates with and manages strategic partners/vendors involved in campaign execution- Directs allocation and deployment of annual marketing budgets across all media- Leads team in development of messaging, content, and collateral for campaigns- Uses granular reporting to gain insight into campaign effectiveness and determine success- Owns results and analyzes reporting for continued optimization of marketing plans- Partners/vendors include iHeart, Pandora, Marketo, SalesForce, AdRoll, TheTradeDesk, others

Coral Springs, Fl

- Worked with C-suite to determine strategic direction for companies, brands, and products- Prepared extensive market research and competitive analysis to identify target audiences and opportunities prior to campaign creation- Developed marketing plans and budgets for the company and its clients, identifying strategic goals and KPIs, as well as assets necessary for success- Crafted brand messaging for content across media, including copy, blogs, press releases, and thought leadership, with a focus on maintaining brand integrity and authority- Managed development and curation of all required marketing elements- Negotiated with and managed all strategic partners, vendors, and agencies- Owned, reported, and analyzed campaign results in order to optimize campaigns

Palm Beach Gardens, Fl

- Day-to-day management of local and national accounts to ensure fulfillment of client needs- Strategic planning and budgeting of clients’ marketing needs from conception through launch- Planned and placed annual budgets across all traditional media, as well as SEM, email, paid social media, content marketing, and display, managing vendors as required- Exceeded monthly lead generation benchmarks for direct response clients- Tracked and analyzed marketing results to inform optimization of marketing campaigns

Boca Raton, Fl

- Developed and managed all marketing efforts for musical instrument store, including e-commerce- Implemented advertising plans across all media, integrating in-store promotions and online exclusives into messaging, and developed referral program to drive new business- Managed store’s projects and operations, overseeing a staff of 14- Negotiated with vendors, considering factors like products, quantities, terms, and logistics- Managed accounting/inventory control systems for merchandising, budgeting, and forecasting

Pearl River, Ny

- Established and managed marketing partnerships with a broad range of media vendors- Developed marketing plans for local market penetration of several high profile brands- Used barter leverage to negotiate media buys to reduce costs to company and client- Placed advertising across media for high profile general advertisers, such as JCPenney- Utilized all the major ratings services in the creation and post-analysis of media buys

Hollywood, Fl

- Developed local and national multimedia campaigns for general and direct response advertisers- Planned, placed, and trafficked a full range of media, both locally and nationally- Tracked and analyzed results of DR advertising in order to optimize budgets- Supervised third party vendors in execution of email marketing- Wrote, proofed, and edited television, radio, and email copy