Christopher Sommella Email & Phone Number

West Palm Beach, FL, US

West Palm Beach, Florida, United States

- Leads strategic planning of multimedia campaigns designed to drive demand and convert interest- Identifies all goals, KPIs, and tactical elements necessary to achieve success- Plans integration of media across all spheres, including owned, paid, shared, and earned- Negotiates with and manages strategic partners/vendors involved in campaign execution.

Coral Springs, FL

- Worked with C-suite to determine strategic direction for companies, brands, and products- Prepared extensive market research and competitive analysis to identify target audiences and opportunities prior to campaign creation- Developed marketing plans and budgets for the company and its clients, identifying strategic goals and KPIs, as well as assets.

Palm Beach Gardens, FL

- Day-to-day management of local and national accounts to ensure fulfillment of client needs- Strategic planning and budgeting of clients’ marketing needs from conception through launch- Planned and placed annual budgets across all traditional media, as well as SEM, email, paid social media, content marketing, and display, managing vendors as required.

Boca Raton, FL

- Developed and managed all marketing efforts for musical instrument store, including e-commerce- Implemented advertising plans across all media, integrating in-store promotions and online exclusives into messaging, and developed referral program to drive new business- Managed store’s projects and operations, overseeing a staff of 14- Negotiated with.

Pearl River, NY

- Established and managed marketing partnerships with a broad range of media vendors- Developed marketing plans for local market penetration of several high profile brands- Used barter leverage to negotiate media buys to reduce costs to company and client- Placed advertising across media for high profile general advertisers, such as JCPenney- Utilized all.

Hollywood, FL

- Developed local and national multimedia campaigns for general and direct response advertisers- Planned, placed, and trafficked a full range of media, both locally and nationally- Tracked and analyzed results of DR advertising in order to optimize budgets- Supervised third party vendors in execution of email marketing- Wrote, proofed, and edited.