Chris Theriot Email and Phone Number

Sales Enablement ManagerBuilt and launched first company-wide sales enablement platform (Highspot). Created and deployed architecture, loaded and tagged content and implemented governance strategy. Drove adoption of over 250 users, maintain >80% engagement rating across platform and average >1000 content pitches per month. Coordinate and collaborate with subject matter experts (internal and external) to develop content to support strategic goals. Scope includes onboarding, training, competitive landscape (battlecards), sales plays and sales techniques. Integrated Highspot platform with Salesforce. Create and maintain targeted content based on user profiles and Salesforce objects to simplify pitch process based on user and object. Use Highspot analytics to continuously drive content improvement.Drive end-to-end performance and execution of multiple projects and initiatives, paying close attention to what works well and what doesn’t, with the goal of continuously optimizing existing approaches.Present at National Sales meeting and organize and host monthly Sales and Marketing Webinar with over 200 attendees. Provide the vision and execution for Salesforce as the organization’s main source of truth for all customer interactions (>250 users). Maintain close collaboration and alignment with stakeholders to ensure buy-in, relevance to the organization’s goals, and successful outcomes. Create, maintain, and deploy dashboards, reports, and lead generation metrics in Salesforce and CRM Analytics. Work with internal and external stakeholders to develop best practices and platform improvements. Validate and improve data quality. Troubleshoot data integrity issues. Address and resolve data discrepancies, assist with integration or process issues and drive platform improvements.Streamline processes and provide tools and training to ensure sales and service teams are using the tools effectively and efficiently to drive maximum ROI.

▪ Work with sales team to identity, develop and maintain relationships with key account customers. ▪ Utilize Salesforce and Excel to develop reports and dashboards for sales and executive teams to track effectiveness of initiatives. ▪ Drive overall communication to support major initiatives.▪ Develop personalized marketing support materials. ▪ Lead the preparation and coordination of meetings with key accounts and internal staff.

▪ Contribute in the coordination, tracking and reporting of programs and trade promotions associated with the dealers in our loyalty programs. ▪ Manage the creation and production of materials associated with the programs and product support collateral required to support the Aftermarket initiative. ▪ Support field sales staff and dealers with program materials and program benefits.▪ Help coordinate semi-annual ZPPN Dealer Symposium (200+ attendees) ▪ Support various initiatives with Grand Effects product line. Coordinate all printed and online collateral. Develop online product configurator to assist internal and external customers with product ordering.

▪ Responsible for administering company incentive programs (point based and dollar based) for two regions. Analyze and post data from distribution to ensure accounts are accruing correctly. Responsible for performing account audits and reconciliations when necessary. Provide support to 14 territory sales managers and two regional managers. Answer phone inquiries, process redemption orders and update customer accounts as needed. ▪ Administer annual Club P trip, including assisting regional sales team promoting and selling trip. Had highest selling region for 2016 trip. Assist with in house trip lists, hotel room bookings, attendee calls, trip payment/collection and trip mailings.

▪ Perform administrative and project coordination tasks to support daily operations for a kitchen and bathroom remodeling company. Answer telephones, compose emails, interface with project teams (designers, contractors, delivery company), manage relationships with manufacturers and vendors, develop projects within budgets and timelines, and perform special projects for the owner.

▪ Planned and executed all activities on and off-site for annual national trade show and sales incentive trips (250+ attendees) to domestic and international locations. Managed budget planning, site selection, contract negotiations and travel arrangements (flights, lodging, transportation, and activities). Served as on site event manager accountable for every aspect of event from set-up to tear down, available 24/7. ▪ Planned and managed all marketing programs, executing within budgets and timelines to capture leads. Delivered an outstanding customer experience through consultative selling to achieve revenue goals. ▪ Collaborated with all departments and worked well with a variety of personalities to ensure accuracy of materials. Created and maintained strong relationships with global sales team, dealer base and vendors. ▪ Designed, wrote, and produced all marketing campaigns including website, marketing collateral, booth signage, promotional items and technical materials, utilizing expertise in print production including job quoting and artwork generation.▪ As the company grew, supervised a small design staff and an outside advertising agency ensuring deadlines and budgets were met within a fast-paced, rapidly evolving environment. ▪ Championed the industry’s first part finder database to facilitate end users and dealers in quickly finding needed parts. Oversaw user specifications, design, and testing.

▪ Developed and fulfilled marketing and public relations activities for a Macintosh software developer.▪ Managed all aspects of company participation in two annual national trade shows (Macworld). Orchestrated all public relations activities including writing and distribution of press releases, arrangement of press tours and obtainment of media coverage for all products.