CustomerLink specializes in developing and implementing data driven, customer focused solutions. Solutions which provide insights & customer intelligence which is “actionable”. When the insights & intelligence are “actionable” and the business uses them to drive initiatives which impact their customers, incremental value is created. As value is created ROI is realised.• Over 20 years’ experience and expertise in business and marketing. • Specialist in using data, data analytics, customer segmentation, customer behavioural analytics and modelling and BI to create “actionable” customer insights. • Specialist in using insights generated from analytics & customer behavioural modelling to inform, drive, measure and refine marketing initiatives, customer focussed engagement, multichannel customer communications, business performance and business strategy.• Extensive knowledge and experience in many roles - from consulting to companies - to managing projects across functional teams (DBA/s, Analysts, Developers, Marketing Teams & Creative Teams)• Experience across many different industries with many of the blue chip companies in South Africa- Banking, Car Rental, Insurance, Retailing, Manufacturing, Travel & Leisure, Fast Foods, Gaming & Lottery, Health Care & e-Commerce• Over 18 years’ international e-Commerce / online marketing & operational experience • Extensive local e-commerce experience & expertise - clients include established & start up e-Commerce companies How many marketing people do you know with extensive analytical experience?  How many analysts do you know with extensive marketing, business & strategy experience? I have acted in both roles with many different businesses, across many different industries, locally and internationally.

Was part of the team responsible for the roll out & implementation of the smart shopper rewards programme for Pick n’ Pay (Over 6 million card holders). 5One also serviced clients such as Woolworths, Clicks, Edgars and eBucks. Manage team of business analysts and developers• Providing Insights to inform & drive the CCR customer strategy• Driving the use & automation of Customer Centric insights • Implementation of shopper centre suite of insight applications• Dashboard & KPI design• Champion the integration & trial of new innovations e.g. mobile couponing• Development & Implementation of segmentation models

Responsible for the management of the retention marketing department for the Fortune Lounge Group of Online Casinos. (Including: analysts, developers, designers, copy writers, regional managers, translators) Responsible for 7 Casino Brands (Incl. Casino, Bingo, Poker)– Execution of all marketing initiatives across 7 international regions comprising of 10 countries and 8 languages. The full marketing function for the existing customer base for each casino brand, region, country & language including:o Customer retention, customer value management, growth and developmento Customer reacquisition, cross sell & up-sell, VIP strategyo Customer Conversions (leads 2 customers, 1 purchase to multi purchase / play)o Customer data analytics, customer segmentation & modelling, KPI and strategy developmento Incentive & offer allocation & optimisationo Funnel analysis / Implement initiatives to address problem areaso Promotion conceptualisation, planning, budgeting & execution / Creative direction on all promotional elements o New product launcheso Responsible for all customer communication channels (brand web pages, apps, email, SMS, mobile, direct mail.)o Responsible for the group customer loyalty programme.o Responsible for the analysis & testing of all communications, promotions & promotional elementso EXCO Reporting - daily / weekly / monthlyo Management of team targets & department budgetso Team training and development