Director
Customerlink - Data Driven Solutions To Know, Grow & Retain Your Customers (Www.
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Chris Van Den Heever Email & Phone Number
Director
at
CustomerLink - data driven solutions to KNOW, GROW & RETAIN your customers (www.
1 work email found
@polka.co.za
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✓ Verified August 2026
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Profile completeness 100%
Current company
CustomerLink - data driven solutions to KNOW, GROW & RETAIN your customers (www.
Role
Director
Location
City of Johannesburg, Gauteng, South Africa
Who is Chris Van Den Heever? Overview
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Quick answer
Chris Van Den Heever is listed as Director at CustomerLink - data driven solutions to KNOW, GROW & RETAIN your customers (www., based in City of Johannesburg, Gauteng, South Africa. AeroLeads shows a work email signal at polka.co.za and a matched LinkedIn profile for Chris Van Den Heever.
Chris Van Den Heever previously worked as Director at Customerlink - Data Driven Solutions To Know, Grow & Retain Your Customers (Www.Customerlink.Co.Za) and Head of Customer Centric Solutions at 5One - Sa. Chris Van Den Heever holds Business Science Marketing Honours, Applied Statistics, Economics, Marketing, Honours from University Of Cape Town.
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Email format at CustomerLink - data driven solutions to KNOW, GROW & RETAIN your customers (www.
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*@polka.co.za
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Profile bio
About Chris Van Den Heever
Specialist in using Data Analytics, Customer Segmentation, Behavioural Modelling & Multi-Channel Marketing to optimise & drive Customer Acquisition, Retention, Loyalty, Value Growth & Experience.Our solutions are powerful, yet easy to understand and use. They provide actionable insights & measureable results.It's about driving customer acquisition, retention, growing customer value, managing the relationship with your customers & improving customer experience. BUT we are focussed on the HOW! How do you do all these wonderful things that you should be doing.Your business is a goldmine of customer data – which when leveraged appropriately will generate incremental revenue for your business.Our solutions are based on tried and tested methods, gained from many years’ experience - used by many large corporates and consultancies worldwide - but without the hype, buzzwords, complexity and related costs. • They are powerful yet easy to understand and use • They will cut through the complexity and confusion around data & data analysis • They will provide actionable and measureable results • They will provide the foundation from where your customer efforts can be planned, executed and measuredIt’s not about what you call it; it is about maximising the value from your customers.• We customise our solutions according to your business’s needs & your customers. • No-one knows your business like you, we will work with you to implement & execute at your pace and according to your budget.
Listed skills include E Commerce, Online Marketing, Online Advertising, Digital Marketing, and 46 others.
Current workplace
Chris Van Den Heever's current company
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Customerlink - Data Driven Solutions To Know, Grow & Retain Your Customers (Www.
4 roles
Chris Van Den Heever work experience
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Director
Current
Customerlink - Data Driven Solutions To Know, Grow & Retain Your Customers (Www.Customerlink.Co.Za)
CustomerLink specializes in developing and implementing data driven, customer focused solutions. Solutions which provide insights & customer intelligence which is “actionable”. When the insights & intelligence are “actionable” and the business uses them to drive initiatives which impact their customers, incremental value is created. As value is created ROI is realised.• Over 20 years’ experience and expertise in business and marketing. • Specialist in using data, data analytics, customer segmentation, customer behavioural analytics and modelling and BI to create “actionable” customer insights. • Specialist in using insights generated from analytics & customer behavioural modelling to inform, drive, measure and refine marketing initiatives, customer focussed engagement, multichannel customer communications, business performance and business strategy.• Extensive knowledge and experience in many roles - from consulting to companies - to managing projects across functional teams (DBA/s, Analysts, Developers, Marketing Teams & Creative Teams)• Experience across many different industries with many of the blue chip companies in South Africa- Banking, Car Rental, Insurance, Retailing, Manufacturing, Travel & Leisure, Fast Foods, Gaming & Lottery, Health Care & e-Commerce• Over 18 years’ international e-Commerce / online marketing & operational experience • Extensive local e-commerce experience & expertise - clients include established & start up e-Commerce companies How many marketing people do you know with extensive analytical experience? How many analysts do you know with extensive marketing, business & strategy experience? I have acted in both roles with many different businesses, across many different industries, locally and internationally.
Jan 2012 - Present
Head Of Customer Centric Solutions
5One - Sa
Was part of the team responsible for the roll out & implementation of the smart shopper rewards programme for Pick n’ Pay (Over 6 million card holders). 5One also serviced clients such as Woolworths, Clicks, Edgars and eBucks. Manage team of business analysts and developers• Providing Insights to inform & drive the CCR customer strategy• Driving the use & automation of Customer Centric insights • Implementation of shopper centre suite of insight applications• Dashboard & KPI design• Champion the integration & trial of new innovations e.g. mobile couponing• Development & Implementation of segmentation models
Nov 2010 - Oct 2011
Group Regional Marketing And Customer Retention Manager
Responsible for the management of the retention marketing department for the Fortune Lounge Group of Online Casinos. (Including: analysts, developers, designers, copy writers, regional managers, translators) Responsible for 7 Casino Brands (Incl. Casino, Bingo, Poker)– Execution of all marketing initiatives across 7 international regions comprising of 10 countries and 8 languages. The full marketing function for the existing customer base for each casino brand, region, country & language including:o Customer retention, customer value management, growth and developmento Customer reacquisition, cross sell & up-sell, VIP strategyo Customer Conversions (leads 2 customers, 1 purchase to multi purchase / play)o Customer data analytics, customer segmentation & modelling, KPI and strategy developmento Incentive & offer allocation & optimisationo Funnel analysis / Implement initiatives to address problem areaso Promotion conceptualisation, planning, budgeting & execution / Creative direction on all promotional elements o New product launcheso Responsible for all customer communication channels (brand web pages, apps, email, SMS, mobile, direct mail.)o Responsible for the group customer loyalty programme.o Responsible for the analysis & testing of all communications, promotions & promotional elementso EXCO Reporting - daily / weekly / monthlyo Management of team targets & department budgetso Team training and development
Nov 2003 - Nov 2010
3 education records
Chris Van Den Heever education
Business Science Marketing Honours, Applied Statistics, Economics, Marketing, Honours
University Of Cape Town
Bachelor Of Business Science - Honours Marketing, Marketing, Statistics And Economics
High School, Matric
Hilton College
FAQ
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What company does Chris Van Den Heever work for?
Chris Van Den Heever works for CustomerLink - data driven solutions to KNOW, GROW & RETAIN your customers (www..
What is Chris Van Den Heever's role at CustomerLink - data driven solutions to KNOW, GROW & RETAIN your customers (www.?
Chris Van Den Heever is listed as Director at CustomerLink - data driven solutions to KNOW, GROW & RETAIN your customers (www..
What is Chris Van Den Heever's email address?
AeroLeads has found 1 work email signal at @polka.co.za for Chris Van Den Heever at CustomerLink - data driven solutions to KNOW, GROW & RETAIN your customers (www..
Where is Chris Van Den Heever based?
Chris Van Den Heever is based in City of Johannesburg, Gauteng, South Africa while working with CustomerLink - data driven solutions to KNOW, GROW & RETAIN your customers (www..
What companies has Chris Van Den Heever worked for?
Chris Van Den Heever has worked for Customerlink - Data Driven Solutions To Know, Grow & Retain Your Customers (Www., Customerlink - Data Driven Solutions To Know, Grow & Retain Your Customers (Www.Customerlink.Co.Za), 5One - Sa, and Osiris Trading.
How can I contact Chris Van Den Heever?
You can use AeroLeads to view verified contact signals for Chris Van Den Heever at CustomerLink - data driven solutions to KNOW, GROW & RETAIN your customers (www., including work email, phone, and LinkedIn data when available.
What schools did Chris Van Den Heever attend?
Chris Van Den Heever holds Business Science Marketing Honours, Applied Statistics, Economics, Marketing, Honours from University Of Cape Town.
What skills is Chris Van Den Heever known for?
Chris Van Den Heever is listed with skills including E Commerce, Online Marketing, Online Advertising, Digital Marketing, Email Marketing, Marketing, Web Analytics, and Digital Strategy.
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