- Marketing leadership role, focussed on generating top of funnel demand via Marsello’s two go-to-market channels: Partnerships and Direct / Digital Marketing. - Advising GM Partnerships + CEO on partnership marketing strategy with global integration partners. - Establishment of partnership co-marketing strategy with Marsello’s global point of sale partner, Lightspeed.- Two direct reports: Content Strategy Lead and Digital Marketing specialist. - Management of digital agency… Show more - Marketing leadership role, focussed on generating top of funnel demand via Marsello’s two go-to-market channels: Partnerships and Direct / Digital Marketing. - Advising GM Partnerships + CEO on partnership marketing strategy with global integration partners. - Establishment of partnership co-marketing strategy with Marsello’s global point of sale partner, Lightspeed.- Two direct reports: Content Strategy Lead and Digital Marketing specialist. - Management of digital agency relationship and eventual transfer of ownership of digital strategy back in house via upskilling of existing FTE. Show less

- Managing APAC relationships with existing and new integration partnerships including CIN7, Lightspeed and Shopify.- Leading partnership marketing initiatives including go to market marketing and content development. - Responsible for sales enablement with partnership sales and marketing teams. - Research and validation of new partnership opportunities and business case development for potential integrations.

Having managed the marketing relationship between Xero and Figured for two years from the Xero side, I joined Figured to lead their marketing strategy to support global expansion and market entry.- Lead Figured brand review and refresh. - Managed marketing partnership with Xero to deliver Xero and Figured’s ‘Xero for Farming’ campaign framework. - Supported UK + Irish market entry and advised on the marketing strategy for IFACs ‘FarmPro’ product (IFAC is Figured’s Irish Market… Show more Having managed the marketing relationship between Xero and Figured for two years from the Xero side, I joined Figured to lead their marketing strategy to support global expansion and market entry.- Lead Figured brand review and refresh. - Managed marketing partnership with Xero to deliver Xero and Figured’s ‘Xero for Farming’ campaign framework. - Supported UK + Irish market entry and advised on the marketing strategy for IFACs ‘FarmPro’ product (IFAC is Figured’s Irish Market Partner).- Employed one additional marketing FTE, managed two agency relationships and one contractor, and utilised existing internal resources to execute on marketing requirements. - Jointly launched agri go to market campaigns with Xero in New Zealand and the UK. Show less

Led the New Zealand partner channel marketing plan and delivery at Xero. Responsibilities included campaign planning, execution and reporting, joint go to market marketing activity with key strategic partners, major event planning and execution and managing external agency relationships.I led the planning, delivery and performance of several major campaigns including:- Managing the marketing relationship with Xero’s global agri partner to activate Xero’s agri strategy and annual… Show more Led the New Zealand partner channel marketing plan and delivery at Xero. Responsibilities included campaign planning, execution and reporting, joint go to market marketing activity with key strategic partners, major event planning and execution and managing external agency relationships.I led the planning, delivery and performance of several major campaigns including:- Managing the marketing relationship with Xero’s global agri partner to activate Xero’s agri strategy and annual agri campaign, and planning and managing Xeros presence at Fieldays NZ. - Owning the delivery of the Xero New Zealand 16 stop roadshow for two years, working collaboratively with sales and education teams and reporting impact to the leadership team;- The launch of Xero’s first major payroll campaign to drive awareness and adoption of Xero Payroll in New Zealand; and- Managing and developing marketing relationships with industry and strategic partners including CAANZ, NZCA, Figured, Meridian Energy, Dairy Womens Network, and NZ Fieldays. Show less

During my three years with Icebreaker I managed two different sales territories, initially Christchurch based, then moved to Auckland to take over a larger set of accounts. Key responsibilities included sales forecasting, range planning, product training, activation of marketing initiatives, retail sales analysis and relationship management.

Teaching children and nervous adults to ski is an excellent test of one's ability to communicate clearly and exercise empathy for another person's perspective and mindset.

Account management, wholesale sales, partner marketing + promotion. Incredible learning experience working for one of the worlds most loved brands in a true, coal face sales role, covering everything from seasonal range planning to merchandising.