Directed and managed all fixed fee new media product related development and marketing activity for superpages.com®. Led cross functional product and project development teams throughout concept, design, launch and retirement phases.Developed, launched and managed new internet advertising products that leveraged business needs and technology and grew revenue by 35%.Led cross-functional teams in the retirement of non-performing products to strategically align the product set with overall internet product strategyEvaluate potential vendors and review partnership proposals to advance the needs of the businessSupport and train the sales force to sell products, answer questions, and act as technical expert to ensure new product launch successEstablish annual sales forecasts for products based on sales projections

Leveraged channel management background by leading 4 marketing managers covering a 7 state region. Responsible for strategic and tactical planning in support of print and internet sales objectives.Developed new products, planned deployment, and executed implementation plans to meet regional sales goals.Proactively introduced pricing strategy development and implementationPerformed market-share analysis and competitive response planning and executionDirected promotion strategy planning and executionAwarded YPPA National Industry Excellence Award for Marketing Innovation

Directed marketing plan for a two state area comprised of 70 market areas, two sales divisions and 80 media sales consultants. Led cross-functional product development teams to develop and launch new print directory products. Managed and mentored other marketing professionals.Established and grew internal and external relationships Provided on going market and competitive response supportPlanned and recommended media mix strategy for territory Led market expansion team with creation of new directional media publications

Directed marketing plan for 40 market areas, two sales divisions and 40 media sales consultants. Led cross-functional product development teams to develop and launch new print directory products. Provided on going market and competitive response supportPlanned and recommended media mix strategy for territory Initiated and closed over 100 media barter deals worth $2 millionRecognized by CEO for extraordinary achievement to the VIS Winback Team

Managed delivery vendors in a five state area to ensure delivery standards were met and schedules achieved. Led cross-functional delivery planning sessions to align company strategy and standards with resource requirements and vendor capabilities.Conducted print quantity analysis to forecast market requirementsReconciled delivery forecasts with actuals to exceed department goalsRecognized for outstanding performance, production and customer service