Collaborative projects:ROGxACRONYM- Led the collaborative project ROG Flow Z13-ACRNM RMT02 with a tech-apparel brand ACRONYM.- Coordinated cross-functional teams for promotion strategy, launch event, social media, and gamification campaign on the marketing side. - Served as a marketer/product manager/translator, collaborating cross-functionally with the engineering team and manufacturers to ensure timely product delivery for mass production.ROGxSony Pictures- Co-worked with Sony Pictures, agency, Intel, and local countries to promote the blockbuster movie “Bullet Train” through product placement, red carpet event, social media marketing, and media buy strategy.Royalty Program:- Managed ROG Elite, the company’s royalty program, to drive membership growth through engaging content, such as monthly quizzes, activities, and game codes.ROG SAGA- Served as the main point of contact for ROG SAGA, the company’s fictional universe, to produce the lore, characters, websites, social posts, and giveaway campaigns.

- A product marketer of the Zephyrus S GX502, Zephyrus M GU502, and Strix GL10.- Executed a 360-degree marketing strategy with R&D, PM, Social, esports, GTM, and local teams cross-functionally to maximize marketing exposures, included:a. Top 5 product USPs and slogan tailored for gaming TAb. Global product launch plan c. Product page, product video, and channel marketing assets- Collaborated with Call of Duty: Black Ops 4 (A multiplayer first-person shooter game published by Actvision) on a joint project to deliver co-branded assets- Photographed and assisted colleagues with scenario shots featuring ROG’s gaming laptops, desktops, and peripherals.

- Published Chinese content articles on VoiceTube blog and were shared by Taiwan top editorials such as "The Manager" and "Womany." - Generated more than 1000 of app downloads in 3 months.- Conducted market research and insightful social reports on a weekly basis for the higher-ups.- Directed a brand video on Facebook to keep up with the “Mannequin” challenge at the time and generated over +20000 organic views within 24 hours.- Managed day-to-day social media accounts from content creations to user analysis on a weekly basis to ensure quality is always met.