Brand consultant — providing guidance, strategic growth advice and marketing strategy. Clients include: The Children's Place, BMI, Golden Road Advisory, Havoc Media, Powerflow Yoga, Bar Method, and national charitable organizations such as Moms Helping Moms & Why Hunger.

Transformed a mid-tier, women-owned B2B agency into a premier destination for high-end consumer and entertainment brands.Identified emerging trends and tailored agency capabilities to meet client needs—defining a path for organic growth, scope expansion and net-new client opportunities.Elevated overall client portfolio by securing and growing key partnerships with industry giants such as Netflix, Warner Bros., Cheesecake Factory, Amgen, Children’s Place and AMC Networks.

Led a cross-agency team to develop and execute 360° VerizonUP music partnership programs, contributing to the company's largest Q4 growth in almost a decade.Orchestrated national tours and bespoke experiential events, enhancing customer engagement and loyalty, resulting in a 70% increase in brand awareness within the music space.Identified, developed and sold incremental brand-artist opportunities expanding earned media across Verizon, agency and artist partners.Partnered with multiple Verizon Business Units to develop and launch national 5G activations – the brand’s first, consumer-facing demonstration of the network.

Played a pivotal role in building, establishing and running Sony Music's first external brand partnerships agency.Cultivated strategic partnerships with global brands such as KPMG, Unilever, American Express and Hard Rock Hotels.Secured and oversaw a landmark 5-year partnership with the MTA, generating over $25MM in revenue.Built, developed and oversaw the success of a 20-person Account and Project Management team.

Joined agency during its formative stages, tasked with building the Account Team and establishing agency process to ensure efficient work streams and client success - all while personally managing the agency’s first $1MM+ account for Walmart/American Express.- Secured a 5-year, creative and media retainer contract from the MTA- Solidified agency’s music-offering through Unilever/Axe “One Night Only” tour activation program- Relaunched MTA’s iconic “See Something Say Something” campaign- Built e-commerce partnership program for Sony Music and eBay- Led development and launch for Walmart/AMEX financial product, Bluebird

Led a robust, cross functional, 5-agency team through the new product launch of TUMS "Freshers" and served as the key client contact for all campaign efforts - from inception through delivery. Optimized ROI potential for the iconic "TUMS" Jingle by building a fan engagement program with NASCAR and identifying ways to maintain ownership of the asset at lower costs

Key client and agency team lead in a branding effort that transformed GMAC Finance to Ally Bank — the first digital only bank in the North American market.

Principal role in a 5-person, agency startup – overseeing all business development, marketing, client relations, strategic planning and production efforts.Secured and managed 6-figure projects with iconic brands, including Dick's Sporting Goods, MSG Networks, New York Knicks, Modell’s and the YMCA.

Singer, songwriter, producer and leader for successful NJ-based band, Chris Batten & The Woods - with a 20+ year history including 5 self-released albums. Oversee all creative development and production efforts including: Writing, Recording, Branding, Content, Marketing, Web, Social and Packaging DesignSupported national tours of Nas, Dropkick Murphys, Jesse Malin, Gavin DeGraw, New York Dolls, Nils Lofgren, Pete Yorn, Butch Walker

Ran day-to-day communications and coordinated Media, Creative, and Production of various campaigns across for top-tier clients, including: Snapple, Turner Broadcasting (TBS rebranding), Mohegan Sun and iN Demand Sports- Independently led $1MM campaign for multiple iN Demand Sports packages across multiple media channels

- Researched, Logged and Pulled artist content to expand News segments- Assisted with filming of on-site interviews, concerts and additional content capture

- Prepared proposals and pre-production handbooks for various television specials- Coordinated and assisted with production shoots for “Intimate Portraits: Judge Judy”