Driving client success and growth by building brands through the integration of message, identity, marketing and advertising. Spitball births brands from the ground up - and revitalizes stale brands that need to evolve to either stay competitive or reflect their current market position. The core of the agency is our ideation - being able to name, brand, strategize and implement programs which results in awareness, recall and sales. Key successes include 30+% sales increase for Cholula Hot Sauce in select target markets, 35% increase in new patient visits for RMANJ and countless launches of brands and products in almost every market imaginable. Key marketing, advertising and digital rollouts for iCIMS, Fundtech, IPC, Maddak, Cholula Hot Sauce, Cream of Wheat, Unilever, Nektar Naturals, the towns of Red Bank, Somerville and Atlantic City.

Redefined B2C and B2B brands online including Horizon Blue Cross Blue Shield, Century 21 and Jackson Hewitt. Conceived marketing plans and led digital strategy for clients working directly with C-level executives to define the digital vision. Managed product launches that involved multi-discipline agency and client teams. Designed marketing programs for St. Paul Travelers, PSEG, Trinity BioTech and Commerce Bank that included CRM initiatives, online promotions, Times Square NASDAQ videos, traditional advertising and just about every other design discipline.

Led the agency's digital design and user experience division. Architected or enhanced the online strategy and design of consumer brands for Johnson & Johnson including Band-Aid and Clean & Clear; Guiltless Gourmet and others. Conceived consumer promotions for Bubblicious, Certs, Dentyne and Trident Gum while seeing them through to design and production. People still use Band-Aids and chew Trident to this day - though I may not be able to take credit for those.