Sr. Channel Marketing Manager Broadcast
Framingham, Massachusetts, Us
Managed marketing strategy and advertising budget for all broadcast, print and insert media. Developed testing and integrated consumer research to maximize media efficiency and exceed performance targets. Prepared in-depth, cross-channel performance analysis. Managed the creative development process to ensure product positioning, target market and brand image goals are achieved. Managed all aspects of home shopping channel including on-air content, new product launches, logistics and inventory planning.QVC revenue grew over 400%.