Chris Bradford Email & Phone Number

Bentonville, Ar, Us

United States

Rogers, Arkansas, United States

Rogers, Arkansas, United States

Rogers, Arkansas, United States

• Manage the sales team accounting for ~21% of the revenue• Cross-functional team leadership for elevating, planning and providing profitable solutions for the businesso WHSE Consolidation taskforce member, increasing efficiency and reducing costso Aligning with our cross-functional teams to develop processes and streamlining work flows• Develop better processes and process improvements around forecasting and inventory managemento Leading the process improvement of forecasting (+/-10% to actual ships) to develop a template and simplifying the process to allow AMs to proactively manage their accounts and inventory positions• Lead, mentor and coach team members of goal development and continuous learning to ensure a high performing, growing and agile workforce• Direct and monitor forecasting and budgeting for the department and work closely with the team to ensure department meets or exceeds targets• Foster collaboration and cohesion between team members by planning and facilitating weekly meetings to share successes, engage cross functional partners, provide training, review objectives, resolve any issues. o Develop weekly sales team agenda, lead the meeting, schedule cross functional partners, provide updates, recaps and follow ups with team• Developing plan of growth for Food Service team to drive the business to become profitable.

Rogers, Arkansas, United States

Rogers, Arkansas

• Developed and implemented Brand Strategy, from the ground up, for 3 Brands for National launch.o Result Year 1: 21.3% Revenue Growth, 40.5% Margin $ Growth.o Result Year 2: 108.2% over FYE ’21, + 42% over Budget.• Responsible for managing the entire P&L for all Branded Items resulting in increased margins of 8pts above company average.• Manage all accounts across the country; HEB, Safeway, Jewel Osco, Food Lion, Walmart for Young’s.o Landed HEB & Giant Eagle in 2021.• Developed artwork ensuring FDA Requirements are in compliance of 100+ new items for successful launch.• Implemented process for Special Buys (Hot Deals).o Result: +$7M in incremental Revenue at 20% Margins.

Bentonville, Arkansas

• Responsible for all P&Ls for Walmart, Sam’s Club, BJ’s, Walmart Canada and K&F, ~25% of total NA company volume.o Achieved staying within budget while growing Gross Sales Volume + 20%.• Challenged to gain incremental distribution:o Successfully secured distribution at Sam’s Club on 2 skus due to seasonal test success.o Collaborated with BJ’s to gain full distribution on 1 sku as a seasonal test in Sept 2019 utilizing category data to prove out concept.

Bentonville, Arkansas

• Responsible for Walmart, Sam’s Club and the E-commerce Channel, (Amazon and all retailer dotcoms in addition to growing the Ecomm business by obtaining new business), BJ’s and NTO (Non-Traditional Outlets), 17% of total US Company volume.o During a sku rationalization achieved Gross Sales Volume by efficiently and effectively managing the P&Ls and driving displays for a highly seasonal business.• Grew the Walmart business +30% FY ’18 and all new business for Sam’s Club.• Developed Mass Channel 3-5 year Strategy to achieve doubling the business by 2025. • Collaborated with Sam’s to manage through a seasonal buy to ensure 100% sell thru zero returns.• Managed through E-Commerce business, successfully re-negotiating terms with Amazon.o Resulted in achieving lower costs-to-serve for Amazon while driving +133% in Gross Sales Volume.o Developed FBA business as a new route-to-market with Amazon. o Pioneered Amazon Go Stores and secured distribution on 2 top items in all stores in 2019.

Bentonville, Ar

Manage all accounts within the South/Southeast Region. In 2017, grew total points of distribution by +10,000. • Manage the broker network to ensure all directives are implemented in respective accounts.• Accountable for driving increased distribution while maintaining profitability goals.• Manage the P&L and Trade within budgets to provide profitability for the company.• Accountable for driving efficiencies, profitability and collaborative team work across all functions; Trade, Shopper Marketing, Operations and Brand teams.• Responsible for forecasting within 10% of actuals across entire South/Southeast Region.

Bentonville, Arkansas

• Manage Walmart & Sam’s Club team for +16% 2016 finish vs Prior Year.• Responsible for building out the team to support Walmart & Sam’s Club.• Manage the P&L and Trade within budgets and provide profitability for the company.• Accountable for driving efficiencies, profitability and collaborative team work across all functions; Trade, Shopper Marketing, Operations and Product (Brand) teams. Our partnerships team creates a better, more just food system every single day… it’s our job. The more connections we build with retailers, buyers, brokers, distributors, and foodservice establishments – the closer we get to starting over in food… and the closer we get to that, the easier it will be for everyone, everywhere to eat better. And that’s the goal.

Arkansas

Mission: We Restore Hope, Empower People and Save Lives through suicide awareness and crisis intervention services for those experiencing crisis in Arkansas.

Bentonville, Ar

With the April 2016 modular update, successfully sold in Sundown Naturals to Walmart, consisting of 52 skus brand-blocked with signage kit surrounding the 3 shelves of product. Managing ~200 skus, +24% over LY, gained incremental 20 skus in Major Modular update in 2015.Sold in +$3MM in displays vs PY.Manage 2 NAMs on the Vitamin Business.Responsible for management and execution of all sales operations activities for the Bentonville team supporting Walmart, Sam's Club and dotcom for branded & Private Label Vitamins.Accountable for the business relationship with 4 buyers across the categories in Walmart & Sam's Club.Principal accountabilities include implementation of annual sales plan with the intent to maximize sales volume, distribution and profit; ensure accurate and timely forecasting at the account level; and drive collaboration within internal departments.Prepare and track Joint Business Plans.Ensure year-over-year growth via pricing & promotional plans.Account P&L management by maximizing Trade/Marketing efforts.

Bentonville, Ar

Manage Branded Vitamins at Walmart consisting of 53 skus. Responsible for managing and developing 1 NAM on the Vitamin Business.Responsible for management and execution of all sales operations activities for the Bentonville team supporting Walmart & Walmart.com for branded Vitamins.Accountable for the business relationship with 5 buyers across 5 categories and account personnel for a national team supporting a major brands portfolio. Principal accountabilities include implementation of annual sales plan with the intent to maximize sales volume, distribution and profit; ensure accurate and timely forecasting at the account level; and drive collaboration within internal departments.Prepare and track Joint Business Plans.Ensure year-over-year growth via pricing & promotional plans.Account P&L management by maximizing Trade/Marketing efforts.

Bentonville, Ar

Accountable for building profitable share and revenue growth through the development of shopper insight driven solutions that integrate corporate and retailer objectives to enhance the overall shopping experience.Account P&L management by maximizing marketing efforts.Analyze behavioral insights from loyalty data to shopper insights/data to identify trends and develop go-to-market strategies that align with retailer goals.Proactively work cross-funcitionally with Trade, Marketing, Brand, Category and Sales to apply learnings and activate on promotional opportunities.Category Development Walmart InternationallyTeam Lead for Walmart Category teams in US, Canada, Mexico, U.K. and Puerto Rico, charged with leading direction for account coverage, development, execution and determining strategic partnership invovlement.Work with cross functional teams to develop strategies for international growth including Canada, Mexico, Puerto Rico and the U.K..

Bentonville, Ar

Work with cross functional teams to develop strategies for international growth including Canada, Mexico, Puerto Rico and the U.K..Execute category leardership initiatives and strategies utilizing Consumer & Shopper Insights in Walmart internationally.Develop and execute analytics on teams required for strategic category plans.Team Lead for Walmart Category teams in US, Canada, Mexico, U.K. and Puerto Rico, charged with leading direction for account coverage, development, execution and determining strategic partnership invovlement.

Lead team of seven with Categories in Walmart US, Sam's Club and Walmart Canada.Beginning phases of developing team in Mexico City for Walmart & Sam's Club.Develop and present strategic solutions to achieve objectives for Category growth.Lead initiatives including assortment, pricing analysis, seasonal reviews, new item promotions/evaluation, consumer usage, etc.Work with Nielsen, POS and panel data to identify market trends, competitive initiatives and executable strategies.

Prepare and analyze weekly, monthly, quarterly and yearly reports.Work with cross-functional team of marketing and analytical team in HQ to provide accurate consistent reporting that is in line with company goals & strategies.Developed New Item Tracker to analyze POS sales, shipments, instocks for all new items.Ad hoc reporting for all departments.Assisting Category Mgr on projects for Ethnic & Hispanic needs.Prepare and present COMAC analysis for team and prepare SSOs.CMM Responsibilities:Working with Brand teams to ensure WMT team is aligning with internal strategiesManaging Reclass & APF spend ratesManaging process flow and communication with Demand Planning, Project Management, Brand teams and sales to ensure promotions/displays are cost-effectiveCPFR responsibilities:Managing instocks, working closely with WMT Replenishment, Buyers & Buyers Assistants to ensure products and promotions are flowing to shelf efficiently

Helped fill in for Category Advisor Dept 91 (Frozen Juice).Prepare and analyze category reporting for Dept 90 (Chilled Juice) and Dept 91.Responsible for all weekly, monthly, quarterly and yearly reporting for MMBU and both Wal-Mart and Sam’s Clubs for all departments.Prepare and present COMAC analysis for team and prepare SSOs.Responsible for deduction management and developed process for minimizing future deductions.CPFR responsibilities include: managing in-stock levels, on-time deliveries and any other service and supply issues.Ad hoc reporting for all departments.Analyze opportunities for all departments.Established WIC items for Dept 91 to re-evaluate modulars.

Mba, Business Management

Activities and Societies: ESSAM Program

Bachelor'S Degree, Business Administration And Management, General

Focus in Marketing and Economics

Education record