Chris Brashear Email & Phone Number

Nashville, TN, US

Nashville, Tennessee, United States

Building the Nissan brand and driving sales through paid media including programmatic media, Connected TV, display, paid search (PPC) and social media in support of national and regional marketing campaigns.Paid Media performance analysis and optimization including multi touch attribution (MTA), media mix modeling (MMM), and retail sales attribution.

Greater Nashville Area, TN

Lead National Tier 1 advertising for INFINITI US (TV digital social search)Oversee US Auto Shows and Experiential EventsCRM and Direct Marketing

Greater Nashville Area, TN

Strategy, planning and measurement of national media for the INFINITI brand (TV, digital, social, print, lifestyle). Management of integrated media partnership programs, multicultural and lifestyle sponsorships.

Greater Nashville Area, TN

Oversee and lead team driving key digital properties including InfinitiUSA.com, Social Media, Retailer Digital Marketing Program, Owners Portal & Global Digital Marketing Platform.Focus Areas: Customer Experience, digital strategy, lead gen, product research, branding, call tracking, analytics, product launches and marketing integration.

Greater Nashville Area, TN

Digital Marketing and Website Management supporting brand and product marketing.Deliver digital experiences that extend our key marketing "big moments" including Super Bowl, College Sports, NBC The Voice, Heisman House, auto shows, etcSupport US roll out of new global digital marketing platform in close collaboration with global digital marketingPiloted.

Greater Nashville Area, TN

Freelance digital marketer working with brands, agencies and business owners.Key Projects included:- Led a team in designing, building and launching a digital and social media command center for a Fortune 500 client- Digital Marketing Audits & Digital Marketing Strategy consulting

Greater Nashville Area, TN

• Led Digital Strategy and oversaw Digital Operations teams to deliver integrated marketing programs that built our brands and drove sales. Team was responsible for Bridgestone and Firestone brands, including social.
• Develop and owned digital marketing strategy including digital roadmap, enterprise alignment and building high performance teams to manage social media, digital advertising, SEO, platform development and analytics.
• Serve as subject matter expert within the organization and with customers on digital marketing, social media marketing and technology trends. Evangelize the evolution of digital and its impact on the business.
• Key contributor on brand and advertising teams to build complimentary digital extensions to major brand platforms including NFL, NHL, PGATOUR, IndyCar, DreamWorks Turbo, Super Bowl, Bridgestone Winter Classic and other.

Nashville, TN

• Built digital marketing programs from inception to a vital part of overall marketing mix including responsibility for both strategy and execution of digital marketing programs for the Bridgestone and Firestone brands.
• Social Media - Developed strategy and oversee social media marketing programs for Bridgestone and Firestone tire brands including Facebook, Twitter and blogger outreach.
• Digital Advertising and Search Marketing
• Digital Platforms
• Brand Strategy - serve as digital subject matter expert in strategy planning and brand development.Accomplishments:- Led 2 Super Bowl activations to support 4 Super Bowl ads with full digital marketing support before.

Greater Nashville Area, TN

Hired as a contract consultant full-time at Bridgestone Americas in Nashville, TN:Led the strategy development and plan to bring this Fortune Global 500 company into digital and social media. Partnered with cross functional teams to identify opportunities and establish digital practice within Bridgestone.Manage daily social media functions and web content.

Nashville, TN

Marketing project manager who implemented advertising plans and marketing programs for 100+ new retail stores each year. This included media planning, media mix optimization, sponsorships programs, organizing community events, working with local media to enhance coverage while optimizing spend levels to still deliver maximum results.Active contributor on.

Consumer Sales representative for Dell Inc

Managed frontline sales, marketing and merchandising in grocery and retail accounts including Wal-Mart, Kroger, Food Lion, Bi-Lo and regional chains by executing in-store promotions, displays, product mix analysis, brand campaigns, shelf allocation and sales support. Full time while completing my Bachelors degree.

Emerging Leaders Executive Program, Organizational Leadership

Executive Leadership Program brings together top thinkers, high performance practitioners and business leaders from multiple disciplines.

Marketing, Business Administration

Activities and Societies: Sigma Chi Fraternity, Philanthropic Events and Children's Miracle Network programServed as Vice-President and.

Business Administration

Activities and Societies: Lettered in Men's Varsity Soccer