Co-founded the nyc-based independent label, management and media company.

Label manager of the iconic electronic/vaporwave label. I helped propel the underground label into the pop culture zeitgeist. I handled A&R, Accounting, Playlist Pitching, Publicity, Merchandise, Marketing, Sync Admin, Project Management, Newsletter Marketing, etc. Roster - George Clanton, Nick Hexum (311), Neggy Gemmy, Small Black, Pictureplane, Caroline Loveglow, Vitesse X, Equip, Satin Sheets, FM Skyline, Windows 96, death's dynamic shroud, Surfing, Software, etc.

I oversaw production management, booking, festival marketing, sponsorships, and merchandise for the world's largest vaporwave music festival, ElectroniCON. Strategic planning and execution increased ElectroniCON 3's ticket sales by 150%. Job Duties and Responsibilities:• Negotiated contracts and booking arrangements with artists and their management.• Managed the festival schedule, ensuring that performances and activities run smoothly.• Developed marketing strategies to promote the festival and reach the target audience.• Designed an interactive festival website with Webflow.• Secured sponsors and partners for the festival.• Prepared and manage the festival's budget, tracking expenses and revenue.• Hired and managed a team of festival staff and volunteers.

Maintained a strong track record of discovering and nurturing exceptional electronic + indie music talent. I served as the point of contact for the entire label roster and signed artists like Small Black, Pictureplane, Caroline Loveglow & Vitesse X. Job Duties and Responsibilities:• Oversaw the entire lifecycle of an artist's projects, from pre-production to release, ensuring alignment with the label's quality standards and artistic vision.• Followed industry trends, market dynamics, and competitor activities to inform decision-making and maximize an artist's potential in the market.• Negotiated contracts and deal terms with artists, including licensing, and distribution agreements, while ensuring a mutually beneficial partnership.• Attended industry events, music festivals, and conferences to expand the label's network, discover new talent, and forge partnerships with other industry professionals.• Delivered effective promotional campaigns, marketing strategies, and release plans to maximize an artist's visibility and reach.• Provided career guidance to artists, helping them navigate the complexities of the music industry and achieve their long-term goals.• Utilized data and analytics tools to track an artist's performance and adjust strategies as needed to optimize their success.

Oversaw all aspects of marketing and promotion for all releases. I nurtured relationships with DSP curators and record shops. I led the team that helped the label land its first Billboard Top 100 charting album, television debut, editorial playlist covers, and record store exclusives. • Contributed to the label's catalog curation, making strategic decisions about reissues, remasters, and special editions.• Coordinating the efforts of artists, producers, designers, radio reps and publicists to meet project deadlines and exceed expectations. Led a team that delivered Billboard Top 100 charting albums. • Analyzed streaming and sales data to make informed decisions.• Booked and promoted sold-out album launch parties, virtual livestreams, and promotional events under "100% Electronica Presents."• Coordinated tech packs, cut, sew and dye merch operations for label and artists on the roster.

I managed and strategized all in-house press campaigns for George Clanton, Vitesse X, Negative Gemini, death's dynamic shroud, Small Black, Pictureplane and more. I leveraged my extensive music knowledge and strong writing skills to craft compelling press releases and artist bios. I nurtured and grew relationships with music writers and maintained an extensive contact list. I secured press in major music outlets like Pitchfork, Stereogum, SPIN, DAZED, PAPER, The Needle Drop, Brooklyn Vegan, Gorilla vs. Bear and more.

I served as the primary point of contact and advocate for George Clanton in all professional matters. I negotiated contracts, bookings, and deals to secure opportunities that aligned with their artistic vision and career goals. Collaborated on creative projects. Managed social media accounts and public relations. Leveraged connections to secure collaborations and corporate sponsorship opportunities. Planned and coordinated tours and promotional events.

Dedicated TM for renowned musical acts Beach Fossils, George Clanton, Negative Gemini and Vitesse X.Highlights:Beach Fossils (2015-2020)George Clanton w/ Magdalena Bay & Vitesse X (2021)Kero Kero Bonito w/ Negative Gemini (2019)Job Duties and Responsibilities:• Coordinated all aspects of tour logistics, including transportation, accommodation, and catering to ensure a smooth and efficient operation.• Developed and managed tour budgets, optimizing resources and minimizing expenses.• Negotiated favorable deals with venues, suppliers, and service providers to maximize cost-effectiveness.Acted as the primary point of contact between the artists and the venue staff, facilitating effective communication.• Assembled and managed a dedicated team of roadies, sound engineers, and merch staff.• Resolved unexpected challenges on the road swiftly and efficiently, such as equipment malfunctions, transportation delays, or scheduling conflicts.• Collaborated with venue marketing and 3rd party promotion teams to maximize ticket sales and fan engagement.• Prepared detailed financial reports, including income and expense statements, for artists and their business management teams.• Maintained meticulous records of tour itineraries, contracts, and correspondence for future reference and legal purposes.• Oversaw visa and work permit applications for international tours.

I was responsible for creating and implementing marketing strategies to promote events, engage the audience, and drive ticket sales.Job Duties:• Collaborated with managers and agents to develop a comprehensive marketing strategy aligned with the artist's target audience.• Researched and analyzed market trends, competitor activities, and customer preferences to inform marketing strategies.• Oversaw all digital marketing efforts, including website management, email marketing, social media campaigns, and online advertising.• Developed and executed SEO and SEM strategies to improve online visibility and drive organic traffic.• Created and executed marketing plans for individual events and concert series, ensuring maximum ticket sales and attendance.• Maintained and strengthened the Knitting Factory brand by ensuring consistency in messaging and visual identity across all marketing channels.• Generated compelling and engaging content, including graphics, videos, and written materials, to promote events and engage the audience.• Planned and executed advertising campaigns across various platforms, including print media, radio, and digital advertising.• Managed public relations efforts to secure media coverage and maintain positive relationships with local press.• Developed and manage the marketing budget, ensuring cost-effective strategies and maximizing ROI.• Tracked and reported on key performance metrics, adjusting strategies as needed.• Utilized analytics tools like Toneden and referral links to track the effectiveness of marketing campaigns and make data-driven decisions.• Prepared regular reports for talent buyer, managers and agents on marketing performance for future recommendations.• Established and maintained relationships with radio stations, blogs, and the community to foster positive relationships and partnerships.

Managed and booked 400 cap East Village night club and music venue.Job Duties and Responsibilities: • Hired, trained, and managed office staff members and oversaw internship program.• Oversaw the maintenance and cleanliness of the venue, including sound and lighting equipment.• Implemented safety protocols and procedures to ensure the well-being of guests and staff.• Managed beverage and supply inventory levels.• Identified trends and opportunities for revenue growth and cost containment. Increased ticket revenue by over 25%.• Ensured compliance with all relevant laws, regulations, and permits, such as liquor licenses and health codes.

• Maintained and updated The Bowery Electric's website regularly to reflect upcoming events, news, and promotions.• Developed and executed a comprehensive social media strategy aligned with the club's brand and goals. Grew social engagement and following over 100%. • Planned paid advertising campaigns on social media platforms to increase event attendance and brand visibility.• Executed email marketing campaigns to reach subscribers and promoted events, ticket sales, and special offers.• Implement SEO best practices to improve the club's online visibility as a night club to reach new customers.• Created all marketing collateral, including posters, flyers, and digital graphics.• Collaborated with promoters, artists, and other industry partners to cross-promote events.• Provide regular reports to upper management on marketing performance, trends, and ROI.

I was in charge of creating promotional materials, including admats, posters, flyers, banners, and digital assets. I helped the venue utilize social media for the first time to drive traffic to its parties and events. I spearheaded a rebrand and designed a new logo and brand bible. I was quickly promoted to Marketing Director in less than a year at the company.

Learned the foundation of music marketing and distribution at Sony Music Entertainment's indie distribution arm, RED Distribution (now The Orchard). Projects:Childish Gambino - CampThe Drums - PortamentoDas Racist - RelaxSleigh Bells - TreatsThe Prodigy - World's on Fire