Christopher B. Email & Phone Number

• Led social strategy targeting diverse healthcare audiences, enhancing CHIME's digital footprint.
• Developed and executed engagement-focused campaigns for CHIME’s members, sponsors, partners, and stakeholders.
• Collaborated with cross-functional teams to deliver impactful, and results-driven social media content.
• Utilized advanced data analytics to inform strategic decisions and measure campaign efficacy.
• Increased social media engagement across all platforms by 20% year over year, driving significant growth in audience interaction and brand visibility.
• Conducted comprehensive social media monitoring and reporting, integrating competitor analysis to refine social media strategy.

Austin, Texas Area (Remote)

• Developed a robust social listening strategy to identify and leverage trends within relevant healthcare communities.
• Managed content strategy and development of Aetna Corporate Communications social editorial calendars.
• Oversaw content approval processes in collaboration with Corporate Communications, Legal, and Compliance teams.
• Successfully launched and grew AetnaNews Twitter account to over 40K followers, showcasing the brand’s digital presence.
• Managed content and development of Aetna’s Corporate Communications LinkedIn company page.
• Spearheaded the development of the Aetna Digital Command Center, enhancing social media monitoring and analytics capabilities.

Austin, Texas Area (Remote)

• Acted as the online engagement representative for Aetna, fostering community and brand loyalty.
• Sourced, wrote, and curated content for Aetna’s Corporate Communications social channels.
• Worked with internal and external partners to develop strategic content around awareness days, events, and executive engagements.
• Engaged in social media conversations, ensuring adherence to corporate communications policies and brand consistency.
• Managed and operated social media monitoring and listening tools, providing actionable insights.

Communities for people leading social media at the world's greatest brands.

Austin, Texas Area (Remote)

Austin, Texas Area (Remote)

• Provided social strategy and moderation for Liveworld’s Twitter, Google+, and Facebook properties.
• Developed creative content and social programming for Liveworld’s diverse client base.
• Managed system administration and community moderation via the Jive platform.
• Conducted social media monitoring and reporting using Hootsuite.

Round Rock, Texas (Remote)

• Supported consumer business units with social strategy development for product launches, online influencers, and brand ambassador programs.
• Led strategic efforts for Dell’s Flickr and Storify platforms, amplifying third-party stories online.
• Assisted in content development and moderation of Dell Direct2Dell blog.
• Collaborated on the strategy and execution of Dell’s presence on Twitter, LinkedIn, Tumblr, Facebook, and Google+.
• Provided comprehensive social media reporting and monitoring through the Radian 6 platform.
• Contributed to the management and growth of Dell’s Customer Advisory Panel program.

Round Rock, Texas

• Led strategy for DellDigitalLife and DellLounge Twitter accounts, driving engagement and brand awareness.
• Monitored product launch trends and developed strategic social media plans for the consumer public relations team.
• Administered and moderated Dell’s consumer Facebook pages and forums, fostering community interaction.
• Created content and provided social analytics reporting for major events like SXSW, CES, and Lollapalooza.