Christopher Cabico Email & Phone Number

Metro Manila, Philippines

Taking the lead on acquiring partnerships and expanding multi-channel marketing efforts for our loyalty and rewards program, Zing. Currently focusing on Customer Lifecycle Management end-to-end for customer acquisition and engagement. This includes mounting marketing campaigns, project management, vendor management, customer relationship management (CRM), paid advertising, and external communications. Additionally handling Digital Marketing aspects of Zing, mainly under branding (UI/UX), social media content, and creative design.

I focused on developing merchant relations and managing accounts from SMEs to international top brands for our omni-channel e-commerce platform, ZingMall. I was in charge of acquiring B2B partners, onboarding and training merchants, inventory management, and channel marketing to push retail products to Ayala Malls customers.

Awarded Best Account Manager in Q2 2022. Handled the end-to-end pipeline administration from sales acquisition to account management for our foodpanda Concepts partner vendors - a cloud kitchen business vertical present in the APAC region.

Handled 100+ client accounts from the US, Canada, UK, AU, and NZ markets on a monthly basis. I also managed our ongoing outbound lead generation campaign, sales and CRM pipeline, and other internal team-building projects.

Headed the overall social media strategic marketing plan to increase engagement and reach.

Joined Team Kiko Pangilinan’s Internship Program, winning the campaign competition and established Project Bayanihan — a digital grassroots innovation strategy.

Spearheaded P&G’s internal and inter-market pride event across APAC, handling communications, program planning, and logistics.

Managed the organization’s talent recruitment process end-to-end and mounted several events such as workshops, virtual gatherings, and marketing education sessions.

In charge of the strict screening and approval of all communications and written content of the organization.

Collaborated in a team dedicated to corporate partnerships and executing their brand through various initiatives.

External Relations Coordinator for TAYO Philippines and Kids for Kids Philippines, mounting various events including Kamalayan 2019 (Art Festival for Awareness) held last December 2019 in Bonifacio Global City, Taguig.

Participated in B2B market research and analysis for business development strategies of the company for its corporate clients.

Worked with the UP Mental Health Month as a Public Relations and Promotions officer, spearheading publicity plans and partnerships for advertising.

Deputy under the Vice-President of the academic arm of the organization, mounting various initiatives to forward PsychSoc's academic advocacies.

National Capital Region, Philippines

Worked during the recovery period of the company and the hospitality industry under CEO Pat Favoreal. Handled marketing plans and publicity materials for Coron Soleil Garden Resort and Coron Soleil Express Hotel.Worked on GrubPub, the company's new-normal restaurant with regards to financial planning, marketing, and overall project coordination.

Mounted on-ground and online marketing events and webinars.

Managed and planned UP JMA's Flagship Marketing Education Event (MarkEd: Access Granted).

Handled publicity and communications (video editing, photography, graphic design, post-documentation) for the UP JMA KIDS Program (Kids Integrated Development through Schooling).

Overall Head of the UP Psychology Society's Event: Insight (Undergraduate Research Conference).

Handled UP JMA's corporate partnerships throughout the semester.

Handled communications, sponsorships, and negotiations with corporate partners for UP Fair: Cosmos.

Bachelor Of Science - Bs, Tourism And Travel Services Management

High School Diploma

Activities and Societies: DLSZ Animo Squad, DLSZ HS Student Representative Coordinating Council, Lasallian Youth Corps, Youth for Christ.