Chris Cicchetti Email & Phone Number

St. Augustine, Fl, Us

San Francisco, California, Us

Industry Product Marketing — Salesforce Customer 360 for Insurance Develop messaging and positioning for Salesforce's Customer 360 (C360) for Insurance. Lead marketing plans and creation of assets to generate awareness and sales across our core clouds and solutions.-Collaborate with senior leadership to develop Insurance C360 marketing strategies and plans to enable cohesive and impactful programs that expand TAM and accelerate ACV. -Drive development of Insurance C360 product and solution marketing materials spanning collateral, digital content, demos, and sales presentations. Recent enablement content garnered 30K+ internal views and was actively utilized to help create and close deals throughout the year. -Partner with Customer Marketing, Go-to-Market leads and broader marketing team to identify deal wins, develop content, curate ongoing stories, amplify successes and enable the field to leverage materials to win new business. Annual efforts have helped bring 30+ new customer stories to market. -Lead corporate content efforts, campaigns and programs to drive awareness and lead velocity across key activations including webinars, live events, thought leadership blogs, SEO programs and digital assets. 2023 efforts generated increased traffic, improved SEO rankings, above benchmark conference attendance and Marketing Pipe that exceeded annual goals. -Direct Insurance C360 influencer marketing efforts spanning ideation, content development and amplification. Built program from ground floor and generated additional awareness and engagement not available through traditional corporate channels. Annual results include 65K impressions, 1.3K engagements and 1.1K clicks. -Manage product release marketing efforts across multiple sub-verticals spanning content development, production support, field enablement and amplification. -Support customer research programs to drive messaging and positioning for our Insurance C360 portfolio.

New York, Ny, Us

Marketing and Sales Campaign Strategy, Retirement ProductsDrove multi-channel marketing campaigns and sales enablement efforts to support revenue objectives and brand awareness for the retirement product line.-Developed multi-year roadmaps that synthesize sales feedback, marketing pipeline metrics and research into actionable, strategy-based campaign plans.-Built cross-channel marketing programs supporting product launches, large broker activation/development and value-add business initiatives. Efforts significantly increased advisor engagement.-Drove lead nurture programs spanning strategy and execution including persona creation, segmentation strategies, messaging/creative development, agency/budget management and channel expansion. Program continually delivered qualified leads into the sales pipeline.-Led creative brainstorming sessions and sales forums to generate innovative ideas / solutions to better reach our key audience segments and drive sales.-Supported data strategy enhancement efforts and campaign reporting to drive marketing optimization and senior leadership buy-in/support.

Us

National Accounts Product Marketing Led strategic marketing efforts to drive growth and retention for National Accounts business within the Employer & Individual segment ($47.1 billion in revenue / 30 million lives). -Developed ongoing messaging and materials for National Account only products including strategic product value stories, digital assets and sales collateral.-Produced a monthly dashboard that provided an in-depth status across all capabilities and products offered to the market. Asset supported improved understanding and communication across management and internal distribution.-Created content for Request for Proposal (RFP) initiatives that helped improve prospective client response and sales.-Integrated National Accounts voice into across segment product launches.-Supported sales enablement and distribution excellence through ownership and optimization of content sites.-Partnered with cross functional teams to prepare sales and account management teams to sell in the marketplace.

Hartford, Ct, Us

Marketing Account Lead, Top Partners & Programs Marketing lead for $800 million alternative distribution channel. Built & executed annual marketing plan to support new partner acquisition, premium growth and policy retention.-Drove digital strategy/execution across all partner portals & e-campaigns. -Led social media program by procuring & developing content across small business themes. Program helped drive awareness & expand partner network. -Built core value proposition assets to support 200+ sales professionals. Efforts spiked content engagement by 800%.-Directed content strategy/asset development for customer sales team that improved conversion rate and drove up-sell performance.-Partnered with the Customer Experience Lead to improve partner & customer touchpoint strategies across key engagements.-Directed conference platform that helped double engagement metrics (2014 vs. 2015).Marketing Lead, Group BenefitsMarketing lead for small business & voluntary benefits segments. Managed staff that owned digital strategy & execution across core channels.-Developed annual marketing plans & budgets ($1.5M 2013) for segments representing $2.5B in revenue.-Built brand architecture, product name & positioning for a new coverage called DisabilityFLEX. Marketing launch generated awareness & meaningful RFP activity.-Led national advertising campaigns ($1M+ ad spend) across print and digital platforms that helped establish The Hartford as a leading brand in Voluntary.-Directed digital agencies in developing e-solutions designed to educate target segments, including an e-guide that educated users on coverages/capabilities to support B2B sales & B2C enrollment.-Partnered with sales, product and service to create the Voluntary value proposition. -Created core capability demos & content for finalist meetings to help us win large account sales ranging from $5M to $50M+.

New York, Ny, Us

Marketing/Digital & Analytics Lead, Middle Market Directed integrated marketing and business development programs focused on expanding distribution and promoting premium growth. Led digital strategies & analytics efforts for entire Middle Market (MM) division ($5 billion in premium).-Built marketing/business development programs that drove sales for our Commercial Umbrella and Oil & Gas lines.-Led Travelers.com redesign for MM enhancing content, SEO and design assets for 100+ web pages. Optimized content helped drive lead inquiries by 500%.-Grew site traffic +25% (10 vs. 09) & drove 15,000+ new visitors to site in 2010 via digital strategies including search, email & online advertising. Achieved page 1 top 5 ranking on Google for all key search terms.-Managed all MM reporting and analysis to deliver ideas which helped optimize performance across all channels. -Partnered with senior leaders to bring new e-Business tools to Travelers. Helped secure a new email vendor by providing in-depth business requirements and vendor analysis. -Directed agency segmentation & custom asset development geared to drive growth within targeted broker cohorts.Account Lead, Interactive Marketing Helped develop and drive adoption of new interactive capabilities at Travelers. Expanded focus of team from just email to include web development, SEO/SEM, online sponsorship & marketing intelligence. Successful efforts helped lead to my expanded position in the newly formed Middle Market Marketing team.-Led e-marketing programs for specialty lines that increased site traffic, adoption of quoting applications & attendance at key training/industry events.-Prepared & delivered marketing research, competitor deep-dive, and market/industry trend presentations to enhance our approach to product positioning, branding & communications.-Implemented e-testing strategies to achieve open rates 15% higher than the industry average in that channel.

New York, Ny, Us

Program Manager – Strategy & Planning Developed marketing plans & growth strategies for clients such as Coca-Cola, DuPont, Sara Lee & Holiday Inn. Helped bring new products to market through development of value propositions, brand names, pricing strategies & marketing tactics/ media plans.-Collaborated with leadership to bring a new DuPont product line to market through development of brand name, pricing, marketing strategy & media plan. Initiative helped significantly expand annual retainer.-Utilized IRI data to provide Sara Lee Inc. with a targeted partnership strategy that helped double same store sales.-Created integrated marketing campaign for Coca-Cola Shark Tale movie partnership in Wal-Mart that featured in-store materials, online tactics & co-branded creative that helped drive sales & awareness for both brands. -Identified new media channels & consumer engagement strategies for Holiday Inn Select including key market radio, mobile marketing efforts, airport communication, a partnership roadmap & onsite programs.Account Executive – Strategy & Planning Led marketplace analyses and research efforts that uncovered insights on client brand positioning, partnerships, pricing & channel strategy. Synthesized findings into actionable strategies/recommendations geared to generate awareness & sales for our clients.-Leveraged insights & data to create campaign strategies to build out Sprite’s NBA platform in key-account stores.-Drove market analysis that provided competitive insights & strategies to drive trial of Sara Lee Bakery products.-Directed consulting project for a digital client that provided their business with strategies to grow market share.

Maitland, Fl, Us

e-Product Manager / e-Marketing Associate Led marketing initiatives including segmented email campaigns, affiliate marketing and online sponsorships that drove sales leads and new membership acquisition. Successfully built, promoted and managed web products/assets that offered our members valuable resources at attractive price points.-Provided members with career resources via in-house e-product development and strategic business development partnerships. Owned product suite projected to earn 50% of site revenue in 2002.-Created segmentation strategies and content for email campaigns that increased member acquisition by 50%.-Managed digital team responsible for translating customer feedback into revenue generating products/services.-Optimized affiliate marketing through strategic content management. Program increased site traffic by 20%.

Mba, Marketing & Management Consulting

Ba, Communication/Journalism