Chris Cummings Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio Area

Columbus, Ohio Area

Designed and developed brand-right materials to create consistent messaging in all stores. Led design projects working in multiple platforms including digital, print and environmental graphics. Collaborated with creative teams to translate floorset themes into design solutions and drive product launches.Conceptualized and developed internal branding collateral to inspire and educate more than 40,000 domestic and international associates.Created and produced 2015 Body by Victoria internal campaign. Developed the packaging and digital experience for associates, delivering the number one bra launch in Victoria’s Secret history.Managed multiple vendors to coordinate the development of new products designed to elevate and bring the brand story to life while meeting budgets and timelines.Created brand guidelines to improve consistency and build brand recognition. Directed photo shoots to capture associate engagement, inspire associates to top performance, and deliver effective communication to the audience.Creatively directed the digital and print based Victoria’s Secret 2013 Pelotonia campaign with environmental graphics in over 1100 stores resulting in the largest corporate team and fund raising effort. Managed 2 design contractors within the department to ensure efficient workflow and timely delivery.

Columbus, Ohio Area

Led a team of 5 freelancers, establishing creative direction and managing a wide variety of projects over several offices including: pitch campaigns, photo shoots and presentation standards. Researched and selected imagery for new business pitches to communicate GSW’s awareness of prospective client brands.Created multiple hallmarks for GSW Worldwide brand to drive new business and increase growth.Received the RX Club Show Award of Excellence for art direction of agency marketing materials.Collaborated within the design team to orchestrate and develop visual pieces, internal education, RFI development layouts and to create innovative experiences.

Columbus, Ohio Area

Produced dynamic set designs, print pieces, thematic logos, and creative visual experiences for a diverse client base including: The Limited, Victoria’s Secret, OhioHealth, Nationwide Insurance, and Proctor & Gamble. Storyboarded and conceptualized videos and interacted closely with clients and video producers to execute creative concepts and strategic ideas.

Marysville, Ohio

Managed all projects involving print layout and visual identity. Directed the look and feel of creative projects including annuals, marketing promotions, brand identities, collateral, signage, print ads and various other design pieces.