Chris Dale

Chris Dale Email and Phone Number

Marketing Manager and Designer @ Footsteps Dance School
Basingstoke, GB
Chris Dale's Location
Basingstoke, England, United Kingdom, United Kingdom
About Chris Dale

🚀 Senior Marketing Executive at Exertis Enterprise | Passionate about Strategy, Creativity & Results 🚀I’m a driven marketing professional with a passion for branding, design, and content strategy. At Exertis Enterprise, I’ve led a transformative rebrand focused on what sets us apart: our people, expertise, and results. No more “copy-paste” marketing – it’s about delivering authentic engagement that speaks to our audience, and the results are already showing. 💥In the past 6-9 months, I’ve been given the freedom to create a bold new marketing strategy that reflects who we are and what we stand for. From a 12-15 month roadmap packed with industry events, fresh content, and innovative communication styles, to a striking new colour spectrum (thanks to our talented creative team!), these efforts have already led to significant results – including quadrupling social impressions and engagement. 🚀📈My role focuses on:• Brand Messaging & Strategy: Leading our mission to highlight our technical experts and the outcomes we deliver to clients. Why Exertis? We now tell that story with clarity and confidence.• Creative Campaigns: Managing end-to-end marketing campaigns with a focus on bold, innovative content and quarterly focuses that stand out.• Collaboration: Working closely with sales, design, and commercial teams to ensure our marketing aligns with our business strategy and delivers real impact.As someone on the autism spectrum, I’m proud of the unique perspectives I bring to my role. My focus, attention to detail, and determination to exceed expectations have been key in navigating complex challenges and driving results. 🧠✨Beyond strategy, I’m a hands-on creative, with skills in graphic design, animation, photo editing, and web design. I love adding a personal touch to every project, ensuring it’s not only effective but memorable.In addition to my work at Exertis, I also offer freelance design services for venues such as The Tea Bar and The King of Wessex in Basingstoke. I design promotional materials, including leaflets, posters, and menus, ensuring a consistent brand image. As a Marketing Consultant and Designer for The Post Box, I provide strategic guidance and design support, enhancing their marketing efforts through impactful campaigns and visuals. These roles allow me to expand my creative approach and work with a variety of businesses to elevate their brand presence.If you’re looking for someone who can bring energy, innovation, and a keen eye for strategy – let’s connect! 💬

Chris Dale's Current Company Details
Footsteps Dance School

Footsteps Dance School

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Marketing Manager and Designer
Basingstoke, GB
Employees:
2
Chris Dale Work Experience Details
  • Footsteps Dance School
    Marketing Manager And Designer
    Footsteps Dance School
    Basingstoke, Gb
  • Exertis Uk
    Senior Marketing Executive
    Exertis Uk Jul 2024 - Present
    Basingstoke, England, United Kingdom
    I collaborate with major technology brands, focusing on brand messaging and content to drive engagement and business outcomes. I implement quarterly marketing plans aligned with strategic goals.Key Responsibilities:• Brand Messaging & Content Strategy: Developed a new marketing focus on three pillars: showcasing our people, technical expertise, and outcome-driven results, significantly elevating our brand.• Campaign Management: Oversee campaigns from inception to analysis, optimizing efforts. Developed a 12-15 month plan with new focuses, industry events, and innovative communication styles.• Creative Collaboration: Partner with the design studio to create compelling assets, including a new color spectrum to enhance market presence.• Professional Development: Continuously master complex campaign proposals and stay current with marketing trends.• Team Leadership: Support marketing functions, guide high-performance teams, and mentor members.• Stakeholder & Budget Management: Manage investments, budgets across brands, and achieve profit targets.• Cross-functional Collaboration: Align campaigns with business strategies by working closely with Commercial and Sales teams.• External Relations: Liaise with media and advertising agencies to enhance campaign effectiveness.Achievements & Skills:• Successful Campaigns: Transformed marketing efforts, increasing email open rates and quadrupling social media engagement in three months.• Brand Development: Launched new branding initiatives with distinctive visual elements, enhancing market presence.• Project Management: Implemented new communication styles and marketing platforms, ensuring timely outcomes.• Team Development: Led high-performance teams, fostering a productive environment.• Communication Skills: Managed stakeholder relationships and facilitated effective collaboration.• Problem-solving: Made informed decisions, solved complex problems, and managed change effectively to achieve goals.
  • Exertis Uk
    Channel Marketing Executive
    Exertis Uk Sep 2022 - Jul 2024
    Basingstoke, England, United Kingdom
    Collaborating with some of the biggest technology brands in the world and play a pivotal role in the creation and execution of world-class marketing.• Help to create and implement marketing plans for multiple technology brands on a quarterly basis• Responsible for the execution of end-to-end campaigns, and work with the Channel Marketing Manager to analyse & report back on the results• Work closely with the in-house design studio on creating eye-catching assets for all campaigns• Learn and master complex campaign proposals as part of professional development• Play a pivotal role in marketing as a leading technology distribution partner• Liaise with external media and advertising agencies where appropriate• Work with the wider Channel Marketing team to achieve quarterly KPIs• Support the Corporate & PR marketing function through unique content creation for social media channels
  • Footsteps Dance School
    Marketing Manager & Designer
    Footsteps Dance School Sep 2004 - Present
    Basingstoke, England, United Kingdom
    Footsteps Dance School, located in Basingstoke, offers a range of dance classes for all ages, including ballroom, Latin, freestyle, and rock ‘n’ roll. The school hosts bi-annual shows, provides IDTA exams, and participates in competitions to support student development.• Lead the design of all promotional materials for Footsteps Dance School, including posters, logos, stage backdrops, and programmes for bi-annual shows, ensuring consistent brand identity.• Manage and maintain the school’s website, enhancing user experience and engagement.• Developed and implemented cost-effective marketing strategies to increase the school’s visibility while staying within budget.
  • The Post Box Sports Bar
    Marketing Consultant & Designer
    The Post Box Sports Bar Sep 2024 - Present
    Basingstoke, England, United Kingdom
    Basingstoke’s first interactive sports bar, offering live sports, interactive games, and an immersive experience with food, drinks, and events for all ages.• Work closely with the owners to develop and refine marketing strategies and ensure brand consistency• Create and implement marketing messages that align with The Post Box’s brand and voice• Provide creative direction for all design elements, including printed materials, digital assets, and promotional content• Oversee the design and execution of shop signage, ensuring consistency with the brand’s visual identity• Assist with the development and management of The Post Box website, optimising user experience and brand presentation• Lead the production of printed collateral, including menus, flyers, posters, and event materials• Collaborate with management to support overall marketing strategies and promotion
  • The King Of Wessex
    Graphic Designer
    The King Of Wessex Jan 2020 - Present
    Basingstoke, England, United Kingdom
    The King of Wessex in Basingstoke is a popular local venue offering a welcoming environment with great food, drinks, and regular events for the community.As a freelance graphic designer for The King of Wessex, I collaborate with the venue to:• Design promotional materials such as posters, leaflets, and menus, maintaining a consistent brand image.• Create event-specific designs to boost engagement, including seasonal campaigns and special offers.• Provide creative input for social media visuals, helping to improve the venue’s online presence.• Work closely with the team to ensure all design work aligns with the venue’s goals and enhances its appeal to customers.
  • The Tea Bar
    Graphic Designer
    The Tea Bar May 2013 - Present
    Basingstoke, England, United Kingdom
    The Tea Bar in Basingstoke is a vibrant venue known for hosting community events, live music, and social gatherings.As a freelance graphic designer for The Tea Bar, I collaborate with the owner to:• Create and update visual assets, including leaflets, posters, adverts, and menus, ensuring a cohesive and engaging brand identity.• Design seasonal and event-based promotional materials, enhancing the venue’s appeal and visibility.• Provide creative input for the design of social media visuals, helping to strengthen the venue’s online presence.• Ensure that all designs align with the venue’s aesthetic and business goals, contributing to its overall marketing strategy.
  • Spafax International Limited
    Sales & Marketing Coordinator
    Spafax International Limited Apr 2021 - Sep 2022
    Basingstoke, England, United Kingdom
    Spafax is a market leader in automotive safety solutions, known for its innovative approach since the introduction of the first shatterproof mirror in 1965. Today, Spafax offers a wide range of robust, high-performance products, including heavy-duty mirror arms, certified lighting, audio warning systems, specialty lenses, and wireless explosion-proof camera systems.As Marketing & Sales Coordinator, my key responsibilities include:• Designing and launching a brand-new e-commerce website using WordPress/Elementor/WooCommerce, working with outsourced developers for coding, and overseeing the site’s build from concept to completion.• Introducing new revenue streams by launching Spafax on eBay and soon Amazon, targeting new end-user markets such as Land Rover Defender enthusiasts.• Enhancing brand visibility through SEO and search engine optimisation, boosting Spafax’s presence in these new channels.• Refocusing and expanding the brand’s social media strategy across platforms including Facebook, LinkedIn, and Twitter, while launching new channels like Instagram, Pinterest, and YouTube. This has resulted in significant growth, with an average increase of over 6000% in followers and improved engagement across all platforms.• Developing a cross-platform marketing plan to support new product launches and further business growth. I have achieved these results with no dedicated marketing budget by leveraging PR relationships to secure features and editorials.
  • U International (Men-Ü)
    Marketing & Commercial Executive
    U International (Men-Ü) Jul 2014 - Apr 2021
    Hook, England, United Kingdom
    men-ü is a modern men’s grooming brand known for introducing high-quality grooming products that are innovative and make a real difference. My role at U International Ltd is diverse, involving multiple areas of the business, which has kept me engaged for over 6.5 years.As a Graphic Designer and Commercial Coordinator, my responsibilities include:Marketing & Design:• Designing print materials such as brochures, leaflets, and posters using InDesign and Photoshop.• Creating and planning social media content across platforms including Instagram, Facebook, Twitter, and Pinterest, handling photography, video editing (Premiere Elements/Pro), and digital media.• Developing website content for the men-ü brand (WordPress/WooCommerce), as well as managing listings on Amazon, eBay, and with international stockists.• Designing and setting up exhibition stands at events in London and Manchester, and working on-site during the events.• Designing the men-ü salon in Southampton, collaborating with project managers and builders to bring the vision to life.Commercial & Operations:• Managing stock inventory, processing orders using Sage 50 Cloud, and overseeing warehouse logistics and fulfilment.• Monitoring stock levels, raising purchase orders, and liaising directly with suppliers worldwide.• Conducting sales data analysis for both the brand and the salon business.• Assisting in the general administration and day-to-day operations, ensuring smooth business functionality.
  • Newsquest Media Group Ltd
    North Hampshire Administrator & Artworker
    Newsquest Media Group Ltd May 2012 - Jul 2014
    Basingstoke, England, United Kingdom
    Artwork Role:• Design and create print-ready adverts for newspapers and magazines, as well as animated online advertisements.• Collaborate on new feature ideas and marketing plans, constantly innovating to enhance campaign effectiveness.• Manage a high volume of colleague artwork instructions, ensuring strict deadlines are met.• Play an integral role in the layout and design of several magazines produced by the Gazette, working closely with the studio to ensure precision and attention to detail in the final product.PA & Admin Role:• Serve as a PA to the Sales Manager and occasionally the Publisher, providing research, data analysis, and preparing figures, spreadsheets, and reports.• Collaborate with editorial and sales teams on advert planning, page layouts, feature ideas, and editorial content.• Assist the Sales Manager in ensuring smooth operations, acting as a key support for delivering materials and information efficiently to the team, customers, and other areas of the business.• Manage general PA duties, ensuring that all tasks are completed quickly and efficiently to support the seamless running of the department.
  • Newsquest Media Group Ltd
    Field Sales Executive
    Newsquest Media Group Ltd Jun 2011 - Apr 2012
    Basingstoke, England, United Kingdom
    Advertising Account Manager:• Managed advertising accounts for businesses in Basingstoke, Tadley, and Reading, building strong relationships with clients to understand their needs and goals.• Used a consultative approach to identify customer requirements and recommend tailored advertising solutions to maximise results.• Collaborated with the team to create advertising features for both national and local key events, ensuring customers received high-impact marketing solutions.• Focused on providing customers with the best value for money by aligning marketing strategies with their promotional objectives.• Stepped in to cover the absence of a full-time field sales representative, maintaining customer relations and ensuring continued sales for the business.
  • Jjb Sports
    Senior Supervisor
    Jjb Sports Sep 2008 - May 2011
    Basingstoke, England, United Kingdom
    Management & Leadership Experience as a Senior Supervisor. Excellent Communication skills & working within a team. Customer service skills developed over 7 Years. Merchandising skills throughout the store. As senior supervisor I assisted the store manager in his absence.
  • Jjb Sports
    Sales Assistant
    Jjb Sports Sep 2003 - Sep 2008
    Basingstoke, England, United Kingdom
    Started as a part time worker when I was at college working an evening and a weekend day. Very quickly become an integral member of the team being offered more hours whenever possible. Continued to work throughout university and worked full time hours during holidays/out of term time. Continually developed my skills across the store in all departments & customer service. This skills, my dedication immediately set me up for promotion as soon as I went full time upon leaving university whilst looking for work within my field of learning.

Chris Dale Education Details

  • University Of Creative Arts
    University Of Creative Arts
    Digital Screen Arts
  • Basingstoke College Of Technology
    Basingstoke College Of Technology
    Mmd
  • Aldworth Science College
    Aldworth Science College
    Graphic Design

Frequently Asked Questions about Chris Dale

What company does Chris Dale work for?

Chris Dale works for Footsteps Dance School

What is Chris Dale's role at the current company?

Chris Dale's current role is Marketing Manager and Designer.

What schools did Chris Dale attend?

Chris Dale attended University Of Creative Arts, Basingstoke College Of Technology, Aldworth Science College.

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