Marketing Director
Current• As a director, I confidently built and led a dynamic team that achieved success through cutting-edge digital marketing strategies in the constantly evolving e-commerce industry.• Implemented targeted marketing campaigns, which boosted brand awareness and increased YoY search volume.• Developed comprehensive marketing plans and a product launch SOP for 10+ new SKUs, increasing sales, market share, and top-line revenue growth.• Utilized SEO, PPC, and email marketing to expand the… Show more • As a director, I confidently built and led a dynamic team that achieved success through cutting-edge digital marketing strategies in the constantly evolving e-commerce industry.• Implemented targeted marketing campaigns, which boosted brand awareness and increased YoY search volume.• Developed comprehensive marketing plans and a product launch SOP for 10+ new SKUs, increasing sales, market share, and top-line revenue growth.• Utilized SEO, PPC, and email marketing to expand the company's presence on platforms such as Amazon, eBay, Meta, and Google Ads.• Led my team in strategizing and executing digital campaigns for 25+ products, contributing to incremental sales that propelled the brand into Amazon’s top 10 dietary supplements in the United States.• Facilitated collaboration between marketing and warehouse operations fulfillment teams to streamline processes and create efficiencies to ensure the successful execution of marketing initiatives. • Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels. Show less