Chris Defendis Email & Phone Number

Lead Media Rights and Distribution for XFC as operations relaunch in 2024. Work closely with existing distribution partners to capitalize on library content, and secure new content partnerships for the 2024 live event slate.Strategize and operationalize live event production to deliver premium quality broadcasts to distribution partners.Oversee Partner Marketing campaigns with broadcast affiliates to generate awareness for relaunch, acquire new audiences, and increase engagement within the combat sports universe.

Toronto, Ca

Specializing in advising organizations seeking to fully or partially augment revenue generation through innovative growth models. Success is derived from a strategic approach that involves ideating new go-to-market strategies, creating impactful channel deals, determining precise product/market fit, spearheading product enhancements, and facilitating access to industry decision-makers—all executed at scale.Key Competencies:Strategic Growth: Proven track record in developing and implementing pioneering growth strategies.Channel Partnerships: Expertise in forging strategic channel deals to maximize market reach and impact.Product/Market Fit: Adept at determining the optimal alignment between products and target markets.Product Enhancements: Skilled in driving product development initiatives to meet evolving market demands.Industry Access: Established networks and capabilities to provide access to key industry decision-makers.With a results-driven mindset and a commitment to scalable success, I bring a unique blend of strategic thinking and hands-on execution to drive revenue growth for organizations.Let's connect and explore how we can collaborate to take your business to new heights.

Advising teams, organizations, and investors navigating a disruptive future utilizing my 20+ years of experience working with the best brands around the globe.

Stamford, Ct, Us

Responsible for the marketing strategy and partnerships between WWE and their broadcast/streaming partners. (Peacock, USA Network, NBC Sports, Fox Sports, Hulu, A&E). - Introduced new measurement KPIs to partners to quickly address marketing performance and identify best practices and strategic challenges.- Exceeded consumer engagement KPI targets:Streaming: 93% above YTD ’23 engagement goalBroadcast: 32% above YTD ’23 ratings goalCable: 21% above YTD ’23 ratings goal- Marketing campaign performance:96% improvement in mobile customer acquisitions - Resulting from earned media support18% lift in CRM performance - Driven by revised creative strategy- Organized 1st ever global consumer “watch party” campaign: Highlight global demand for WWE through consumer activation events in the United States, London, Australia, Germany, South Africa, and China.- Improved team efficiencies via streamlining responsibilities and implementing prioritization maps to ensure attention to the most impactful initiatives.

New York City, Us

Led revenue and growth strategy for HBO Max and Warner Bros. Discovery’s largest partners representing $1.5b+ in annual revenue and 5+ millions customers. Successfully navigated my team through digital disruption, multiple complex mergers, and organizational restructurings by focusing on a redefined business model, developing new go-to-market strategies, and rebuilding our corporate culture.- Oversaw distribution strategy for revenue initiatives of Warner Bros. Discovery brands (HBO Max, Warner Bros. Home Entertainment, CNN, TBS, TNT) to a portfolio of platform partners.Consistently met/exceeded KPI targets.- Led pivot from traditional business model to digital-first app-based engagement strategy generating 3M+ new customers and 30% improvement in customer retention.- Introduced innovative marketing and analytical strategy resulting in company-best Cost-per-Sale metrics focused on customer acquisition and engagement.- Cross-functional expertise to deliver on complex strategic initiatives involving all facets of business operations - Legal, Finance, Marketing, Tech/Product, Public Relations, etc. - Key member of contract deal team responsible for negotiating multi-year, multi-billion dollar partnership agreements.- Work closely with internal leadership to influence company strategy, ensure alignment of objectives, and monitor industry trends.- Responsible for building senior-level client relationships to identify partnership opportunities and influence internal/external strategic priorities.

New York, Ny, Us

ROLE SUMMARYWork closely with our largest distribution partners to develop HBO's go-to-market strategy, lead our customer acquisition and retention efforts, and collaborate with senior leadership to chart short and long term growth strategies. DAY-TO-DAY RESPONSIBILITIES:- Lead HBO's Sales and Marketing strategy with our largest distribution partners. Responsible for portfolio with $500M in annual revenue.- Manage all aspects of our partner marketing campaigns from inception through completion designed to drive subscriptions, promote brand engagement, and highlight key product attributes. - Oversee point-of-sale training and incentive strategy impacting 9,000 customer service agents with 1M+ brand impressions.- Manage a diverse team of new and veteran members operating in a shifting digital workplace to successfully execute our growth plans. Establish and monitor KPI's to provide real-time performance feedback and adjust strategies accordingly.ACHIEVEMENTS- Introduced mobile and digital engagement tools to support our teams' sales training efforts.- Develop and executed strategic growth plan that resulted in industry-leading product penetration of 48%

New York, Ny, Us

ROLE SUMMARY- Develop and execute sales and marketing plans for Comcast and Time Warner Cable designed to maximize subscriber growth and optimize return-on-investement.- Deliver on internal projections on revenue, subscribers, and budget allocations.ACHIEVEMENTS- Reversed negative revenue trend with multi-million dollar growth in incremental revenue; the biggest improvement in 10 years.- Oversaw extensive Super Bowl partnership with key client that included multiple consumer touchpoints and brand activations.

New York, Ny, Us

- Lead strategy and execution of HBO sales and marketing plans to mid-market and regional clients. - Analyze campaign performance to effectively allocate staffing and financial resources. - Advise HBO Executive team on broader distribution strategy decisions.

New York, Ny, Us

- Sell-in sales and marketing campaigns to local marketing contacts within assigned territories. - Design growth incentives for customer service representatives to exceed aggressive revenue goals.- Perform sales skills and product trainings to educate front-line staff.

Dallas, Tx, Us

- Responsible for selling AT&T's voice and data services to mid-level portfolio of clients.- Successfully completed AT&T's renowned 4-week sales training program.

Mba, Strategy, Execution, And Valuation

Cable Executive Management

Bachelor Of Arts (Ba), Management