All Events is a full service events management and hire company. We conceptualize and arrange events across the spectrum. Clients include Amazon, Prime Media, Avusa Media, BAT, Cell C, Cipla, City of Cape Town, Clicks Group, Woolworths, Distell, Brandhouse and many more. We also design and manufacture custom retail and exhibition stands.

POPAI (Point of Purchase Advertising International) is the only global, not for profit, trade association exclusively dedicated to the retail marketing industry.POPAI promotes the importance of Point of Purchase advertising in the retail environment by bringing together brands, retailers and service providers. This is achieved through education, awards, meetings, outings and conferences.Founded in 1936, POPAI comprises 20 national offices covering 45 countries and more than 1700 members internationally.I took over the day to day running of POPAI who at that stage had 1 employee working half days. Grew the organisation over the next 18 months to where we nearly doubled membership, increased revenue and most important its standing in the industry. POPAI is now generating revenue from mutiple streams and able to showcase a surplus that is utilised in local research projects. The organisation now also have 2 full time employees along with an intern program. Strong strategic relationship have been set up with organisation such as the CGCSA and Department of Trade and Industry. We have also gained members such as Aspen Pharmaceutical and Indigo Brands to name but two.

Not for profit organisation that raises funds for the Vista Nova School for children with cerebral palsy.

Below the Line and Events CompanyConceptualise and implemented marketing campaigns

Licencing of Warner Brother characters to utilize in the FMCG area.Development of marketing strategies based on these

Development and implementation of communication plan

Market analysis for the purposes of investment