Digital Engagement Manager
CurrentDevelops social and digital strategies while maintaining editorial calendars, and ensuring it aligns with Brewery Ommegang, Boulevard Brewing Co., Duvel USA, Chouffe USA, and Boulevard Tours & Rec Center’s overall content strategies, campaign focuses, and beer + beverage release timelinesCollaborates with the Digital teams and Brand leaders to develop engaging content and communicate with followers on social media channels, including Facebook, Instagram, Twitter, and TikTokConsistent management and updating of the boulevard.com and ommegang.com websites ensuring that imagery, beer information, and blogs are kept up-to-date and consistent.Community ManagementMaintaining a consistent social voice and offering timely, educated responses when customer service needs arise.Maintains all DUVEL USA Untappd accounts. Maintains and manages all 18+ of Duvel USA social accountsAdvertisingCollaborative ad planning with brand leadersExecutes a 11 month social paid advertising plan with brand teams, and brewery agency for unique and consistent ads across our social platformCreative planning and execution of monthly digital mailers for advertising new beers, merch, sales, and events. Via MailChimp. Ad set-up, creation, and tracking through Google Data Studio and reporting through our partner agency.