Christopher Gordon Email & Phone Number

Chicago, Il

Tonic Partners is an integrated marketing agency in Chicago that specializes in the food and beverage industries. At Tonic – and as a freelance communications consultant – I provide integrated marketing, communications strategy and multifunctional team leadership and execution for clients in healthcare (pharma, biotech, device), consumer health and nutrition. Highlights:• Led content strategy and digital marketing for the creation and launch of a Dermatology news portal and monthly newsletter for a mid-sized pharma entering the US market; planned and created every piece of site content and social/search ad content • Organized a scientific advisory board for a new division of a global beverage company developing glucose lowering/brain-boosting soft drinks; led targeting and outreach, secured the participation of and onboarded all eight members of the advisory board• Provided franchise-level communications and marketing support for a major pharmaceutical company entering the eye-care space; primary client contact and team leader for an integrated digital campaign culminating in a Dine in the Dark live event at the UN in New York City• Spearheaded digital, editorial, and public relations services for the national expansion of a California-based flatbread company; integrated marketing campaigns, content/social marketing, UX design and analytics have contributed to nearly 200% sales growth in ~18 months• For the same company, created an influencer network of RDs and fitness/nutrition experts to generate content, increase visibility and shape opinion around company news/milestones• Conceived and executed collaborations and content partnerships with creators (i.e., Hungry Girl) and complementary products

Chicago, Il

Coredemar was one of the first US companies to source and sell high-precision ball bearings from China. I joined on a temporary basis to facilitate the sale of the company, which turned into a five-year odyssey in industrial equipment sales. My title was GM, but it was a sales and marketing role. Highlights:• Created new branding for the company, including strategic messaging and marketing strategy brought to life in new brochures, line cards, standards and style guides, sales aids, and a new company website (information architecture, all site content and design)• Started, managed and maintained social media accounts using automated systems to curate content, build community, and create/distribute posts• Direct sales/sales support, including development of messages, decks, and other materials and implementation of sales tracking/CRM systems• Public relations including ongoing and milestone-driven media relations, attendance at annual meetings (IMTS, WESTEC) and award submissions

Chicago, Il

GCI Health is a global integrated healthcare communications agency serving the pharmaceutical, biotech, device and consumer health industries. As an SVP and practice leader, my responsibilities included all aspects of strategy, account management, project management, team leadership, and agency operations. Highlights:• Overall team leadership and relationship management for clients in the pharmaceutical, biotech and medtech sectors, including Bayer, Boehringer-Ingelheim, Merck, Medtronic, Smith+Nephew, Sanofi, Organon, ImClone Systems and many, many more• Scientific communications for products and product candidates in every stage of development – early science, product candidates, new entrants, established products, mature products, supplemental indications and LCM• Issues management and crisis communications associated with drug safety issues, clinical trials, plant closures, FDA/regulatory action – even scandal! (I represented ImClone’s lead product candidate during the early stages of the case that sent Martha Stewart to prison).• Team leadership including billability/utilization, professional development, career mentorship and guidance; and management of external resources/team members• Administration including budgeting and financial management, projecting, forecasting, re-forecasting, reconciling, invoicing, and activity reporting

New York, Ny

HLW is the oldest and largest architectural-engineering firm in the United States, providing comprehensive planning, architecture, engineering and interior design services since 1885. As Director of Public Relations, I was the official liaison between the firm’s Senior Managing Partners and an external agency. Highlights:• Stewardship – and in some cases creation – of the firm’s new business process – from prospecting, RFP responses and presentation development through prospect graduation• Development of marketing boilerplate, staff bios and product descriptions for more than 13 separate practice areas and market sectors (from architecture, engineering and interior design to financial services, media/broadcast, and healthcare facility design)• Public relations, managing an external agency on strategy and execution including media relations, annual congresses, award submissions, publications, and speaking engagements

B.A., Literature/Communications, Journalism Concentration

Education record