As a Commercial Manager specializing in sportsbook promotions, I drive the optimization of promotional strategies across all 20+ BetMGM US labels, focusing on Acquisition, Retention, and Free-to-Play verticals. I lead executive reporting sessions with Brand Marketing and Promotions executives, and build comprehensive bonus cost projection frameworks in collaboration with the BI team to align with internal budget goals. My role involves guiding new state launches, executing pricing-led initiatives like the Lion’s Boost strategy, and managing competitive reporting and insights. By developing analytically-driven cases, I advocate for product roadmap enhancements to boost promotional effectiveness and daily retention. Passionate about leveraging data and strategic insights, I am committed to advancing our promotional capabilities and driving sustained growth in the sports betting industry.
Listed skills include Process Improvement, Continuous Improvement, Inventory Management, Supply Chain Management, and 40 others.