Commercial Manager, Sportsbook Promotions
Current- Drive optimization of promotional strategy across all 20+ BetMGM US labels for Acquisition, Retention and Free-to-Play verticals- Lead weekly, monthly executive reporting calls with Brand Marketing and Promotions executives- Build bonus cost projection framework in partnership with BI team to meet internal goals within allotted weekly, monthly, quarterly bonus budget- Guide new state launch planning and coordinate plans with all commercial departments- Execute pricing-led initiatives, such as the Lion’s Boost strategy, in collaboration with Trading and Content teams- Manage competitive reporting and insights across Acquisition, Retention, and Free-to-Play verticals- Develop analytically-driven cases to justify product roadmap enhancements aimed at improving promotional capabilities and daily retention