Chris Eberle Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Oh, Us

Cincinnati, Ohio, United States

Cincinnati, Ohio, United States

Leader of Grey Midwest's CRM center of excellence. Connecting strategy, technology, and creative that powers personalized experiences for our clients consumers, I ensure our teams implement innovative data led CRM strategy that enhances customer experiences, drives engagement, and delivers results.

In addition to measurement, I took ownership of PeopleCloud Messaging (PCM) product prioritization and planning process to ensure that PCM remains in a leadership position in the industry. Through collaboration with sales, engineering, client services, and technical leads, I developed user stories and epics to ensure that client needs were translated to technical requirements and our clients realized increasing value from our PCM platform. In conjunction with these product responsibilities, I supported sales and RFP pursuits and the go to market for precision marketing solutions that leveraged our programmatic media with best in class email execution.

Cincinnati, Ohio, United States

Product manger for premium reporting suite to enable better insight and understanding for PeopleCloud Messaging clients. In this role, I partnered with our COE, client services, and product/engineering teams to develop and own our reporting product roadmap to drive deeper client satisfaction and insight derived from our Messaging reporting.I also was responsible for thought leadership across the digital messaging sphere and supported our efforts to implement best in class benchmarking, trends, and reporting capabilities to respond to Apple privacy initiatives.

Cincinnati, Ohio, United States

Strategy and analytics engagement leader responsible for a services retainer with contracted value exceeding $1MM annually. Partnering with client executive stakeholders, I was responsible for development of our strategic roadmap and insights driven optimization of CRM deliverables across marketing technology, customer experience, and campaign execution. These strategy and analytic activities delivered incremental profit of over $14MM annually.

Cincinnati, Ohio

Led $400k+ annual strategy retainer with specialty retail client. I piloted the use of the first 'virtual engagement builder' solution for Epsilon - inclusive of data and channel strategy, execution, and corresponding activation planning. I also led ongoing strategic optimization of lifecycle marketing campaigns and planning, strategy, and orchestration of executive client business reviews. In conjunction with client responsibilities, I supported new business development through the creation of proposals and strategic positioning of RFP responses. Leveraging Epsilon's best in class technology solutions, I highlighted how these solutions accelerate business growth through customer centric, data led, marketing to drive account penetration and growth.

Cincinnati, Ohio

Account lead for relationship with the international headquarters of a top tier Epsilon loyalty client. I was responsible for agreements with the client’s APAC and Latin America regions to migrate client programs to Epsilon’s industry leading loyalty platform, and gained stake holder sponsorship for the creation of a brand new loyalty program for the Canadian region. I also supported key initiatives, program enhancements, and contractual detail for the client’s US loyalty program, and sharing of best practice and opportunities globally.

Cincinnati Area, Ky

With Pearle Vision, I was responsible for strategy and execution of the brand's CRM program (inclusive of creative and strategy brief development), which drove sales uplift of $18MM annually. I developed annual marketing plans with affiliate partners (AAA, AARP etc.) to create unique customer acquisition opportunities, and partnered with our internal center of excellence, and agency partners, to develop annual plans for over 200 franchisees in over 50 DMAs. In addition, I managed the brands annual marketing budget, responsible for spend in excess of $35MM and oversaw our brands test and learn initiatives to ensure strategy, execution, and learning was shared across functional teams.

Cincinnati Area, Ky

(FKA dunnhumbyUSA) Managed relationships and promotional strategy with CPG clients accounting for revenue exceeding $2.5MM. During this time, I grew YOY client participation 7% by collaborating with clients to develop optimize personalized communication strategies resulting in sales uplift in excess of $20MM. I also collaborated with clients to integrate three sponsorships, supporting key brand marketing initiatives in Kroger’s new personalized magazine publication and aligned on strategy and execution of custom communication campaigns to support new item launches. In addition to business development, I championed the review and enhancement of reporting software to provide business development team with more efficient campaign optimization capabilities.

Cincinnati Area, Ky

Analyzing promotional campaign results and campaign strategies, I provided recommendations to more effectively activate against client business initiatives. I also led development of client participation objectives resulting in Drug/GM sector meeting multi-million dollar revenue goals and created results tracking documentation to enable more efficient demonstration of ROI across clients providing time savings of ~80 hours quarterly.

Cincinnati Area, Ky

Utilizing secondary resources, as well as aiding in the development, execution, and analysis of primary research, I helped clients connect with their core consumers and bring insight to business challenges. In addition to these research responsibilities, I oversaw the budgeting and invoicing process for research tools, and managed relationships with vendors and research partners.

Greater Memphis Area

· Performed competitive/customer intelligence research · Developed internal newsletter for sales and customer facing teams · Expanded and maintained consumer response database

Greater Memphis Area

· Performed secondary research, analysis, and summary· Assisted in development of Big Dig market positioning documents· Collected and analyzed client market share figures

Greater Memphis Area

· Aided in implementation and organization of core innovation process· Created and evaluated employee surveys· Assisted in project research and concept development

Bachelor Of Arts, Business Administration And Economics

Activities and Societies: NCAA Basketball, Financial Management Association Honor Society, Omicron Delta Epsilon Economics Honor Society.

International Marketing