As the Head of Marketing at Hilltop Finance Limited, I lead strategic initiatives to drive continuous client acquisition improvements aligned with multi-asset strategies and retention programs. I am responsible for orchestrating end-to-end marketing campaigns and identifying performance efficiencies to enhance the client journey. Successfully managed the marketing operational budget of £1m+ per annum, acquiring clients for targeted costs. Implemented customer acquisition campaigns, doubling new client acquisitions annually. Spearheaded the development of a modern, digitally-oriented brand identity and positioning. Devised and executed client retention strategies to increase multi-product engagement and referrals. Championed client-focused business activities.

Worked with a fast-growing start-up enterprise, entrusted with the pivotal role of conceptualizing and establishing a robust brand identity focused on professional trust within the financial services sector. Executed cohesive marketing and communication strategies designed to target client acquisition, concurrently optimizing operational costs, and increase monthly client sign-up. Engaged within senior management and board-level structures, consistently employing a data-driven decision-making process, all the while upholding an unwavering dedication to a consumer-centric approach. The development of a new customer journey with a communication plan for clients across the United Kingdom. Designed and implemented a new brand identity and ensured consistency across all media Coordinated the development of the new corporate website for business. Responsible for managing all external customer communication processes, including printed collateral, email, SMS, and phone scripts

Key Roles• Managed external communications across the region including corporate website, social media and branch network • Create marketing strategy and engagement campaigns for support service departments.• Deliver content strategy to enhance online positioning as an authority on property within Manchester.• Deliver and contribute to business objectives at management and board level • Manage and report customer satisfaction reviews Key Achievements• Delivered new Corporate Brochure• Launched two new departments (Property Investment and Asset Management)• Negotiated new media contracts, saving circa £30k costs annually.• Improved customer satisfaction and review rating by 127% through colleague promotion and targeting.• Produced local brand marketing campaigns that worked alongside schools to increase local engagement.

• Project managed and delivered European trade show, providing circa £3 million in new B2B business leads• Increased revenue through direct to consumer websites by 8% in 2015.• Developing and launching new Multi-lingual website on-time and budget• Responsible for all external communications across the full marketing mix through Europe, Middle East and Africa region • Create annual content and direct to consumer marketing strategy across EMEA region

Mainly tasked with overseeing marketing communications across both online and offline channels for Snooper UK and its sub-brands (Truckmate, Ventura, and DVR) within specialized markets such as Vehicle Satellite Navigation, Speed Camera Detectors, Dash Cameras, and Tyre Pressure Monitoring Systems. Presently engaged in trading activities across Europe, with a strong presence in key regions including the UK, Ireland, Germany, France, and the Benelux Region.Key Responsibilities- Social Media Management - Increased Facebook and Twitter followers by over 100% and improved engagement between business and consumers.Segmented social media presence for Ventura Brand to focus on key niche industry and improve engagement.- E-Commerce and Digital Management - Launched new website and increased Direct Sales by 80%, Transactions by 21% and unique visitor traffic by 5% over 6 month period- Email Marketing - Utilising existing email database to produce targeted email campaigns with an average open rate of 27% and click through to drive sales- Database Management - Improved existing database by segmenting customers into targetted niches to improve email communication and engagement rates. Enhanced data capture at sale point for future communications- Offline Marketing Management - Develop and co-ordinate offline marketing campaigns for key niche markets of Trucking, Caravanning and Golf including consumer and trade magazine advertisements, outdoor advertising and business to business communications and align with on-line marketing- PR - Management of the business PR communications including preparing Press Releases, product loans and co-ordinating Product Reviews- Event Co-ordination - Co-ordinating events to enhance exposure of the business to current and new customers

Responsible for managing a team of 4 direct reports to deliver world class communications to our retail and corporate banking customers.Key Achievements;Working alongside campaign manager to deliver ISA promotional campaign on a national and regional basis, circa TTL £4 million, on budget and on-time.Key Responsibilities;- Creative development and business approvals ensuring legal compliance- Overseeing campaign production- Liaising and managing external design and print management agencies- Working across multiple media including offline, outdoor, web and channel communication

- Main focus of the role to manage the marketing function with full control of a marketing budget of £270,000.- Providing leadership and direction for a multi-functional team consisting of graphic design, studio, digital media, travel marketing co-ordination and print buying team. - Responsible for the successful delivery of six Brand Building marketing campaigns per year in addition to the successful implementation of brand guidelines across the business.- Successfully developed innovative trade marketing campaigns for all businesses within the brand on a B2c and B2B basis utilising available media including direct response, press, outdoor, branch network of 500+ branches and digital media.- Accountable for the identification and development of new departmental services including photography, social media, print procurement and event co-ordination.- Managing the execution of a portfolio of events including recruitment fairs and internal conferences. - Responsible for the implementation of the new graduate recruitment programme, acting as mentor for five graduates to aid their development within the business.- Managing key accounts and contacts for external suppliers and internal groups ensuring individual needs are met. - Designing and developing role profiles for the team and monitoring individual performance in line with these profiles, carrying out disciplinary action if necessary. - Developing a collection of new internal processes to improve departmental performance in areas including online job processing and paper reduction programmes. - Personally accountable for the implementation of the community engagement programme for the department ensuring all colleagues are included.

- Responsible for the print procurement function of the business, liaising with suppliers and negotiating the best price and service.- Accountable for the application and on-going management of SLA agreements between the business and suppliers, ensuring deadlines are met, and marketing campaigns fulfilled on time. - Contributed as an active member of the brand marketing team to deliver 6 brand building campaigns, ensuring the business adheres to strict brand guidelines- Providing expert advice and cost solutions to marketing. team on point of sale, maximising budgets and campaign effectiveness.- Identifying new suppliers and production techniques to improve value for money and higher specification of marketing collateral .

- Responsible for the completion of marketing administration and the completion of marketing campaigns from concept to completion- Allocated jobs to design studio, briefing designers and acting as first point of contact to customers for the studio- Managed the successful completion of department documentation, stock management and booking system for many functions including display stands and marketing collateral.

- Responsible for the identification and packaging of key holiday deals for the website and for ensuring a minimum of 250 holidays were available on teletext at any one point.- Liaised with new travel suppliers, ensuring holidays promoted on the website were available and competitive against the industry.- Worked closely with the travel sales team updating the team on available holidays and provided training on online tools.- Personally maintained an up to date awareness of sector trends, competitors and previous sales data to deliver the most attractive portfolio of holidays. - Responsible for reviewing holidaying trends and past sales figures to ensure that the holidays promoted were relevant and available. Produced weekly offer emails/newsletters and website updates through effective partnerships with the online media designer .