Chris Evans-Webber Email & Phone Number

Atlanta, GA, US

I help clients improve their digital channel performance, with a focus on organic search and website strategy.Clients range from local artists to global non-profit organizations.

Boston, Massachusetts, US

Foster City, CA, US

Tailored engagements for Enterprise and Fortune 500 clients across the globe, within industries from healthcare to tech. Created success plans for clients, then acted as an Organic channel consultant, product evangelist, and coordinated with internal teams to ensure that each client found success through our partnership and platform. Founding member of the.

Palo Alto, CA, US

• I managed digital strategy for Cloud Services, supporting the buyer’s journey and customer lifecycle across digital touchpoints. Served as the Project Manager for the migrating our BU’s website to vmware.com on AEM..
• Drove revenue, lead growth, and customer engagement by delivering an intuitive digital experience complete with product trials, useful content, webcasts, and industry thought leadership.
• Aligned web with overall business unit (BU) strategy by implementing changes to the regions of operation, payment methods, and measurement of Key Performance Indicators (KPI).
• Generated a $50-$100K annual cost savings, centralized several data sources, and provided a consistent customer experience by leading the migration of the BU’s website into the vmware.com website. + Conducted an audit.
• Successfully transitioned from Marketo to Eloqua in three weeks without customer impact by defining requirements and overseeing development of our Relationship Marketing email programs.
• Orchestrated content across the digital experience, which accelerated prospects through each phase of the buying journey.

San Jose, California, US

• Led optimization testing for critical business initiatives across paid search, Norton.com, retention, and in-product messaging channels. Coordinated with stakeholders to refine test ideas and create test design.
• Created an optimization forum for stakeholders and practitioners that enabled the sharing of information regarding test plans and results across the organization.
• Designed and ran strategic tests around auto-renewals, product naming/positioning, and pricing which had Board-level visibility.

San Jose, California, US

• Managed the business’ optimization strategy and roadmap, including leading the testing phase from ideation and planning through execution, analysis, and iteration. Reinvigorated the program by gathering stakeholder.
• Delivered a 5% incremental online sales increase for Q3 2012 through optimization testing.

San Jose, California, US

• Oversaw the merchandising and pricing operations for 18 regional eStores, including developing marketing initiatives and serving as the team’s technical consultant on pricing and marketing projects.
• Collaborated with the implementation team to develop scope and schedule of work for several key marketing initiatives.
• Managed the team SharePoint document libraries and initiative calendar.

San Jose, California, US

• Promoted from an Intern position to Sr. Online Program Specialist to create business requirements and serve as the SME on marketing enhancements to the Renewal Center. Provided technical expertise on system issues and.
• Created $25M in incremental global sales in 2009 by representing marketing on a cross-functional team throughout the implementation of a multi-year renewals project.
• Assisted the Latin America team with achieving 24% online sales growth in 2009 by leading daily site management, as well as long-term optimization and strategy.
• Successfully covered two roles to assist with vacancies over the course of 24 months, earning performance-related bonuses each time.

San Jose, California, US

• For the last nine months of my internship I had the opportunity to work as an IT Business Analyst for the Symantec Renewal Center. This role included a wide range of responsibilities and tasks, with the highlights.
• Managed relationship between Symantec IT and the University of Oregon Computer Science Department, leading to more effective communication and collaboration between the two organizations
• Assisted the lead business analyst in requirements gathering, designing, and testing for the Global Support Services business unit
• Analyzed customer web traffic using the TeaLeaf RealiTea web diagnostic tool and recommended changes to enhance the customer experience
• Assisted in managing budgets for multi­-million dollar projects, resulting in more effective resource allocation
• Maintained status reports of all department projects and eCommerce metrics, contributing to increased satisfaction and awareness of stakeholders