🌐 Worldbuilder | 📐 Designer | 📖 Storyteller | ♟️ Business Strategist | 🚀 Growth LeaderHi, I'm Chris. For over two decades, I've been helping people and organizations tell their stories, connect with audiences, and unlock new avenues for growth and impact.My work has been described as everything from "the best brand-building in the world right now" (Forbes) to "a disgusting and terrifying pleasure" (Mashable) to "unquestionably, some of the most original and absorbing marketing in recent memory" (Fast Company). My goal is always to achieve all three: build brands, provoke strong reactions, and create unforgettable experiences.I’m currently focused on helping athletes and brands rewrite the playbook on sports entertainment.A few career highlights:• For the past 3 years, I’ve led the creative strategy behind NBA superstar Luka Dončić’s brand, creating a universe blending mythic basketball storytelling, his personal interests, and Slovenian heritage. I’ve launched partnerships with Epic Games and Nerf that delivered record-breaking engagement, helped position his Jordan Brand business as a global leader in basketball sales, and developed the strategy for The Luka Dončić Foundation.• As Head of Creative Lab at TikTok during its rise as the fastest-growing startup in history, I built a world-class creative strategy organization and launched hundreds of campaigns that shaped TikTok’s multi-billion-dollar ad business. Our work redefined the intersection of entertainment and advertising for the mobile-first generation.• Over 6.5 years, I worked with Ridley Scott to bring iconic sci-fi universes like Alien, Blade Runner, and The Martian to life. Together, we mapped uncharted futures, developed new characters, designed franchise ecosystems, and crafted immersive experiences that blurred the lines between fiction and reality. Our work garnered over $1.5B at the box office and pioneered how stories can unfold across platforms.• I’ve transformed two digital agencies into industry leaders. At 3AM, we revolutionized film marketing through worldbuilding, earning recognition from Fast Company as one of its Most Innovative Companies. At Ignition, I grew a small digital team into a powerhouse in entertainment marketing, producing some of the most-awarded social media campaigns ever for film and television.Current ventures:• President & Chief Creative Officer at Luka Dončić's 77X, reimagining the future of sports entertainment for the next generation.