Chris Forscutt Email & Phone Number

London, England, United Kingdom

• Managing & developing the Joseph Joseph digital roadmap• Gathering feature requests, scheduling releases & co-ordinating sprints• Ensuring business requirements are clearly defined prior to story boarding• Leading planning workshops• Effectively translating business requirements into technical specifications• Identifying improved ways of working to accelerate delivery• Ensuring all websites are optimised for performance• Managing the development team

London, England Metropolitan Area

• Management & development of the VASHI digital roadmap• Monitoring & maintenance of website performance (including day to day troubleshooting)• Drove the implementation of feature developments through collaborative working with IT project management, business analysts, outsourced development partners, QA testers & operation systems team• Developed a deep understanding of the current and future customer needs across all areas of the digital landscape that aligned to the overall strategy• Helped implement Agile methodology and evangelised a test & learn culture• Used available tools to gain valuable customer insights & improved customer experience

London, United Kingdom

eCommerce with all the works• Owner / Manager responsible for all aspects of the running of a specialist agency providing a full range of Magento development services to a varied client base• Client portfolio has included Le Chameau, Margaret Howell, Ally Capellino, Floris, Otis Batterbee, Wandsworth Electrical, IMG Studios, Bosideng, Crew à la Mode and Calm Collected• Development of online strategies for clients, defining requirements, creating solutions and coordinating all aspects of each project and client relationship• Management of a team of developers and designers together with hands-on technical involvement in the build, and ongoing management of eCommerce sites

• Headed up the eCommerce division for this busy digital agency and managed a team of internal and external designers and developers• Responsible for a new business drive focusing on the expansion of the existing client base of fashion, footwear and perfume brands• Identified requirements, developed strategies, priced work and project managed all aspects of design, build and maintenance for the agency’s eCommerce clients.• Scoped technical architecture and managed the delivery of eCommerce systems and services, system administration, maintenance and troubleshooting

• Reported to the Managing Director, as Director of a digital creative team delivering full service eCommerce solutions• Drove the growth of sales revenue for a portfolio of eCommerce sites including FitFlop, Soap & Glory, Vivobarefoot, United Nude and Terra Plana• Day to day responsibility for revenue generation, client services and management of a team of six technical and creative staff• Project management of client assignments from initial pitch through pricing and concept to delivery and marketing• Definition of client measurement strategy including identifying data requirements and agreeing KPIs based on business/marketing objectives• Working closely with technical and development teams/suppliers to define specifications, conduct evaluation and produce reports/recommendations• Successfully won new business with a range of leading brands• Used bespoke technical and fulfilment solutions to redevelop a clients site and successfully triple daily orders

• Reported to the Managing Director, as Manager of an internal eCommerce team of designers and developers• Achieved rapid promotion to senior management in recognition for exceptional success in driving online sales for company eCommerce sites• Liaised closely with customer service and warehousing to maximise revenue opportunities and develop sales channels• Directed external agencies/suppliers and managed online advertising• Spearheaded the transformation of Walktall, a niche footwear mail order business, into a highly successful web-based retailer• Created the eCommerce site which became the No.1 e-tailer for Crocs in the UK• Drove e-marketing and SEO to become the No.1 hit fashion website with sales of 100,000 Crocs in 2007• Led the formation of a web division providing bespoke e-retailing services to external clients

• Part time retained role during college/university responsible for the management of eCommerce sites and company intranet • Appointed by the Board to design and construct a new eCommerce solution to transform the business focus to online retail sales• Successfully managed and continually developed the company site to achieve a 333% increase in online sales• Personally designed and delivered the first company intranet to link customer services, order processing, warehousing and management• Created an accessible, user-friendly intranet resource and trained employees in how to operate the system effectively

Bachelor’S Degree, Multimedia Technology & Design, First Class With Honours

Btec National Diploma, Multimedia Production, Distinction