Chris Forscutt Email & Phone Number

London, England, United Kingdom

• Managing & developing the Joseph Joseph digital roadmap
• Gathering feature requests, scheduling releases & co-ordinating sprints
• Ensuring business requirements are clearly defined prior to story boarding
• Leading planning workshops
• Effectively translating business requirements into technical specifications
• Identifying improved ways of working to accelerate delivery

London, England Metropolitan Area

• Management & development of the VASHI digital roadmap
• Monitoring & maintenance of website performance (including day to day troubleshooting)
• Drove the implementation of feature developments through collaborative working with IT project management, business analysts, outsourced development partners, QA testers & operation systems team
• Developed a deep understanding of the current and future customer needs across all areas of the digital landscape that aligned to the overall strategy
• Helped implement Agile methodology and evangelised a test & learn culture
• Used available tools to gain valuable customer insights & improved customer experience

London, United Kingdom

• eCommerce with all the works
• Owner / Manager responsible for all aspects of the running of a specialist agency providing a full range of Magento development services to a varied client base
• Client portfolio has included Le Chameau, Margaret Howell, Ally Capellino, Floris, Otis Batterbee, Wandsworth Electrical, IMG Studios, Bosideng, Crew à la Mode and Calm Collected
• Development of online strategies for clients, defining requirements, creating solutions and coordinating all aspects of each project and client relationship
• Management of a team of developers and designers together with hands-on technical involvement in the build, and ongoing management of eCommerce sites

• Headed up the eCommerce division for this busy digital agency and managed a team of internal and external designers and developers
• Responsible for a new business drive focusing on the expansion of the existing client base of fashion, footwear and perfume brands
• Identified requirements, developed strategies, priced work and project managed all aspects of design, build and maintenance for the agency’s eCommerce clients.
• Scoped technical architecture and managed the delivery of eCommerce systems and services, system administration, maintenance and troubleshooting

• Reported to the Managing Director, as Director of a digital creative team delivering full service eCommerce solutions
• Drove the growth of sales revenue for a portfolio of eCommerce sites including FitFlop, Soap & Glory, Vivobarefoot, United Nude and Terra Plana
• Day to day responsibility for revenue generation, client services and management of a team of six technical and creative staff
• Project management of client assignments from initial pitch through pricing and concept to delivery and marketing
• Definition of client measurement strategy including identifying data requirements and agreeing KPIs based on business/marketing objectives
• Working closely with technical and development teams/suppliers to define specifications, conduct evaluation and produce reports/recommendations

• Reported to the Managing Director, as Manager of an internal eCommerce team of designers and developers
• Achieved rapid promotion to senior management in recognition for exceptional success in driving online sales for company eCommerce sites
• Liaised closely with customer service and warehousing to maximise revenue opportunities and develop sales channels
• Directed external agencies/suppliers and managed online advertising
• Spearheaded the transformation of Walktall, a niche footwear mail order business, into a highly successful web-based retailer
• Created the eCommerce site which became the No.1 e-tailer for Crocs in the UK

• Part time retained role during college/university responsible for the management of eCommerce sites and company intranet
• Appointed by the Board to design and construct a new eCommerce solution to transform the business focus to online retail sales
• Successfully managed and continually developed the company site to achieve a 333% increase in online sales
• Personally designed and delivered the first company intranet to link customer services, order processing, warehousing and management
• Created an accessible, user-friendly intranet resource and trained employees in how to operate the system effectively

Bachelor’S Degree, Multimedia Technology & Design, First Class With Honours

Btec National Diploma, Multimedia Production, Distinction