Chris Fredericks Email and Phone Number
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Chris Fredericks phone numbers
▶️ The key to audience engagement is blending the emotional aspects of television with the logic of digital measurement to create impactful and memorable campaigns. ◀️ - Chris ✅ HOW MY EXPERTISE CAN HELP YOU• 20+ years’ experience in National Sales Strategy, New Business Development and Team Building for high growth start-ups to Fortune 500s within media sales (digital, TV, mobile, sponsorships, branded entertainment) industries • Revenue Growth Strategist: Created an industry 1st digital ACR targeting media sales solution that integrated media with measurement across multiple marketing channels (linear TV, CTV, digital) providing a wholistic view of media channels, partners and placements • Trusted Audience Targeting & Ad Measurement Expert: Innovated a cross-screen media targeting and measurement model that was adopted industry wide: leveraged smart TV 1:1 data that reconnected the upper funnel TV with lower funnel digital resulting in quantifiable viewer behavior, ability to retarget/attribute ad exposures and maximized business outcomes o Pioneered and led the transformation of traditional audience definitions by redesigning viewer targeting to differentiate audience clusters and adding metadata to subsets resulting in enhanced brand affinity, improved tune-in rates and optimized conversions ✅ WHAT I AM PASSIONATE ABOUT• Innovator & Subject Matter Expert: Spearheaded and executed a sponsor value proposition strategy to leverage sports and entertainment assets based on a multi-tiered, property evaluation that synergistically aligned brands with the emotional connection of the asset and maximum revenue for sponsors • Passionate Team Builder & Talent Development Leader: Reinvented the sales process into a measured, full-cycle strategy that synthesized activities (RFPs, pre-kickoff duties, activations, EOC) resulting in actionable insights, improved accuracy and scaled impressions✅ WHAT SUCCESS LOOKS LIKE WHEN I'M ON YOUR TEAM🔥 Grew revenue from ground-up to $50M+🔥 Secured $100M+ in sponsorships and branded entertainment 🔥 Increased average impression availibility by 5x🔥 Elevated renewal rates from 30% to 70% YOYSTRATEGIC PARTNER LISTEssence Global, Spark Foundry, Horizon Media, Starcom, Fallon, GroupM, Publicis, NBC, Bravo, CNBC, Paramount+, Syfy, USA Network, Lifetime, A&E, Honda, NBA, Toyota, BET, History Channel, Comedy Central, NBC Sports, Lionsgate
Tvadsync
View- Website:
- tvadsync.com
- Employees:
- 11
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Vp, Sales And Strategic PartnershipsTvadsyncUnited States
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Evp, Sales And StrategyTvadsync Jan 2019 - PresentNew York, Ny, Us• Leads sales team at TVadSync, driving P&L responsibility and developing innovative strategies to leverage TV viewing behavior and enhance digital media campaigns.• Expert in contextual CTV and cross-screen media measurement, driving digital media sales and achieving measurable results.• Utilize strategic planning and team leadership skills to drive growth and establish TVadSync as a leader in TV data space
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Vice President, Sales & StrategyTvadsync Jan 2014 - PresentNew York, Ny, Us• Drives leadership excellence by building a national sales team to launch a revolutionary ad platform:- Reinvented the sales process into a measured, full-cycle strategy that synthesized activities (RFPs, pre-kickoff duties, activations, EOC) resulting in actionable insights, improved accuracy and scaled impressions- Streamlined and optimized the client engagement process by integrating research and technical experts into sales cycle providing add-on value and generating a repeat/loyal client base - Spearheaded a digital lead generation blueprint that maximized funnel management: utilizing HubSpot and Reply IO to generate customized email campaigns and sales messaging • Promoted to build out and scale a revenue growth strategy to expand the company’s national footprint: - Revolutionized the industry by creating a targeted digital media utilizing ACR to a digital device in the same household based on TV exposures (programming and tv commercials)- Collaborated with product development team to design a retargeting deterministic platform leveraging ACR data to quantify multi-media impressions, measure reach and frequency and determine business outcomes - Launched the US product roll-out of 1:1 smart TV data: lead generation strategy, prospect outreach, • Optimizes product innovation to align, enhance and monetize the dual media exposure of TV and digital:- Innovated a cross-screen media targeting and measurement model: leveraged smart TV 1:1 data that reconnected the purchase funnel and developed relationships in planning, buying and attribution - Designed TV Viewing Tribes by adding metadata to subsets (theme, mood, scenarios, settings) and applying keyword descriptors to quantify viewing patterns to “why” versus “what” is watched 🔥 Increased renewal rates from 30% to 60%; grew margins to 71% 🔥 Tripled average order size with creation of TV Viewing Tribes plus measurement🔥 Increased average impression availibility by 5x
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Vice President Of Business DevelopmentCenoplex Inc. Nov 2010 - Dec 2013• Built the business development/strategic partnership sales model driving global growth of mobile marketing: Strategic Partners: C-Spire, T-Mobile, Open Mobile, Claro, Virgin Mobile, SprintTeam Management: 4 (Senior Account Directors)- Strategized and incorporated a value proposition that promoted captive audio airtime market potential - Invented a first to market (FTM) mobile audio insertion SaaS platform that transformed the sales approach: integrated customized messaging, personalized the customer experience and fueled brand loyalty - Targeted and secured charter wireless carriers globally (USA, Puerto Rico, Peru, Columbia, Mexico, Philippines)- Created a sales deck (use cases, audio advertising, carrier customer loyalty benefits, billing updates)• Partnered with Product Development Team to develop product from concept to functioning SaaS platform:- Helped design an actionable audio message solution that bridged the gap between call placement and call connection by enabling carriers to insert a message into the pre-call set-up gap of an outbound call🔥 Increased average revenue per user by 5% 🔥 Reduced customer churn by 9% and customer care calls by 7%🔥 Improved wireless carrier customer engagement by 25%
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Co-Founder & Head Of SalesMedia Makers Llc. Jan 2004 - Dec 2010• Directed branded content, sponsorship/product integrations maximizing entertainment value of the brand:- Conducted property evaluation leveraging media assets into multi-tiers levels (TV, live events, out-of-home, signage, digital, radio, naming rights)• Recruited and trained sales teams for global expansion across three continents (Europe, Asia, US)• Established and enhanced interface and processes/procedures between parent company and fellow colleagues and partnerships 🔥 Secured seed funding for startup with Williams Worldwide Television🔥 Sold 100% of properties (Cirque Du Soleil, Vans Warped Tour, Live Nation, LPGA, NBC) 🔥 Secured global entertainment sponsorship deals worth $100M+ (Dodge, Toyota, Nissan, Sony, Warner Bros)
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Evp, General Manager Interpublic Group Of Companies Inc (Nyse:Ipg)Initiative Media Sep 1998 - Oct 2002New York, Ny, Us
Chris Fredericks Skills
Chris Fredericks Education Details
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California State University At Dominguez HillsMajor: Marketing; Minor: International Business
Frequently Asked Questions about Chris Fredericks
What company does Chris Fredericks work for?
Chris Fredericks works for Tvadsync
What is Chris Fredericks's role at the current company?
Chris Fredericks's current role is VP, Sales and Strategic Partnerships.
What is Chris Fredericks's email address?
Chris Fredericks's email address is ch****@****ail.com
What is Chris Fredericks's direct phone number?
Chris Fredericks's direct phone number is +131040*****
What schools did Chris Fredericks attend?
Chris Fredericks attended California State University At Dominguez Hills.
What are some of Chris Fredericks's interests?
Chris Fredericks has interest in Boating, Ocean Cup, Cooking, Electronics, Outdoors, Investing, Coffee Shop, Tom N Toms Usa, Home Improvement, Website.
What skills is Chris Fredericks known for?
Chris Fredericks has skills like Strategy, Mobile Marketing, Entrepreneurship, Business Development, Strategic Partnerships, Direct Marketing, Advertising, Marketing, Marketing Strategy, Mobile Devices, Sponsorship, Management.
Who are Chris Fredericks's colleagues?
Chris Fredericks's colleagues are Alessandro Del Gener, Jitendra Joshi, Nazlı Başarırel.
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