Chris Fredericks Email & Phone Number

United States

New York, Ny, Us

• Leads sales team at TVadSync, driving P&L responsibility and developing innovative strategies to leverage TV viewing behavior and enhance digital media campaigns.• Expert in contextual CTV and cross-screen media measurement, driving digital media sales and achieving measurable results.• Utilize strategic planning and team leadership skills to drive growth and establish TVadSync as a leader in TV data space

New York, Ny, Us

• Drives leadership excellence by building a national sales team to launch a revolutionary ad platform:- Reinvented the sales process into a measured, full-cycle strategy that synthesized activities (RFPs, pre-kickoff duties, activations, EOC) resulting in actionable insights, improved accuracy and scaled impressions- Streamlined and optimized the client engagement process by integrating research and technical experts into sales cycle providing add-on value and generating a repeat/loyal client base - Spearheaded a digital lead generation blueprint that maximized funnel management: utilizing HubSpot and Reply IO to generate customized email campaigns and sales messaging • Promoted to build out and scale a revenue growth strategy to expand the company’s national footprint: - Revolutionized the industry by creating a targeted digital media utilizing ACR to a digital device in the same household based on TV exposures (programming and tv commercials)- Collaborated with product development team to design a retargeting deterministic platform leveraging ACR data to quantify multi-media impressions, measure reach and frequency and determine business outcomes - Launched the US product roll-out of 1:1 smart TV data: lead generation strategy, prospect outreach, • Optimizes product innovation to align, enhance and monetize the dual media exposure of TV and digital:- Innovated a cross-screen media targeting and measurement model: leveraged smart TV 1:1 data that reconnected the purchase funnel and developed relationships in planning, buying and attribution - Designed TV Viewing Tribes by adding metadata to subsets (theme, mood, scenarios, settings) and applying keyword descriptors to quantify viewing patterns to “why” versus “what” is watched 🔥 Increased renewal rates from 30% to 60%; grew margins to 71% 🔥 Tripled average order size with creation of TV Viewing Tribes plus measurement🔥 Increased average impression availibility by 5x

• Built the business development/strategic partnership sales model driving global growth of mobile marketing: Strategic Partners: C-Spire, T-Mobile, Open Mobile, Claro, Virgin Mobile, SprintTeam Management: 4 (Senior Account Directors)- Strategized and incorporated a value proposition that promoted captive audio airtime market potential - Invented a first to market (FTM) mobile audio insertion SaaS platform that transformed the sales approach: integrated customized messaging, personalized the customer experience and fueled brand loyalty - Targeted and secured charter wireless carriers globally (USA, Puerto Rico, Peru, Columbia, Mexico, Philippines)- Created a sales deck (use cases, audio advertising, carrier customer loyalty benefits, billing updates)• Partnered with Product Development Team to develop product from concept to functioning SaaS platform:- Helped design an actionable audio message solution that bridged the gap between call placement and call connection by enabling carriers to insert a message into the pre-call set-up gap of an outbound call🔥 Increased average revenue per user by 5% 🔥 Reduced customer churn by 9% and customer care calls by 7%🔥 Improved wireless carrier customer engagement by 25%

• Directed branded content, sponsorship/product integrations maximizing entertainment value of the brand:- Conducted property evaluation leveraging media assets into multi-tiers levels (TV, live events, out-of-home, signage, digital, radio, naming rights)• Recruited and trained sales teams for global expansion across three continents (Europe, Asia, US)• Established and enhanced interface and processes/procedures between parent company and fellow colleagues and partnerships 🔥 Secured seed funding for startup with Williams Worldwide Television🔥 Sold 100% of properties (Cirque Du Soleil, Vans Warped Tour, Live Nation, LPGA, NBC) 🔥 Secured global entertainment sponsorship deals worth $100M+ (Dodge, Toyota, Nissan, Sony, Warner Bros)

New York, Ny, Us