Current: Founder and Creative Director of Team Creative and Co-Founder and Creative Director of Mindflight7. My background and experience encompasses the development of innovative new challenger brands and technology solutions, integrated communications strategy development, videography, brand building, brand strategy and positioning, regional destination marketing and creative direction. At Team Creative we work across various sectors including immersive edtech (mindflight7.com.au where I am also a Co-Founder and Creative Director), Protective Security (nationalprotectiveservices.com.au) Healthcare (clinicaltrialsaustralia.com) and destination marketing (OhThePlacesYoullGo.com.au) which involves strategy and creative communications for Australian regions, visitor economy businesses and organisations. From mid 2016 to mid 2019 as Founder and CEO, I led the development of all aspects of new digital destination marketing brand FunSearch, a unique photo and video search engine for visitor economy, recreation and leisure sectors in Australia. Prior to FunSearch as Creative Director and Founder of ProjectProject, my work revolved around the development of brands and innovative start-ups across a range of sectors including Government (Manufacturing Excellence Taskforce Australia) Community (Team App), Health (Picsafe Medi) Fashion Impact Brands (One Night Stand Sleepwear and Oscar and Frank Eyewear), Biopharma (Nexvet) and many more. I was responsible for admin, creative direction, communications strategy development and helping to conceive or build upon entirely new technology platforms and systems, including back and front end technical make-up. 2001 - 2008 - Before ProjectProject, I held senior digital creative positions in Mojo (Melbourne) and The George Agency (Melbourne) developing brands and digitally focused communications strategies for companies including St George bank, Drive.com.au, Domain.com.au, Mycareer.com.au, VicHealth, Victorian Tourism, Cadbury Schweppes, Hertz, HP Computers, Nike and many more.A large part of my drive, motivation and purpose is to use my knowledge & capability to improve the state of people's lives and the planet through innovation, personal example & the development of impactful businesses, brands and organizations.I like to use my creative skills in multiple ways to make positive impacts of various kinds including my photographic landscape and 3D glass landscape artworks, called Fragile Landscapes, which draw attention to major environmental issues and challenges and the climate emergency.
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#Founder / #DirectorFunsearch™ Jun 2016 - Aug 2019EverywhereFunSearch™ is a Visual Search Engine of Fun.Using photo and video search FunSearch helps all people find fun, including attractions, events, weekend activities, school holidays and outside school hours (OSH) programs, outdoor recreation, accommodation, camps and camping sites and exciting experiences of all kinds. Now even kids can help organise fun activities and trips all over Australia!FunSearch is free for all fun businesses to register. As an Impact Business the company has a range of aims encompassing positive social, economic, environmental, cultural and inter-generational objectives.
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Creative StrategistMarching Elephants Sep 2015 - Oct 2015Melbourne, AustraliaI consulted for Marching Elephants for two months, developing all aspects of their brand. My work included all aspects of Brand development from brand concept, naming and positioning, brand foundation and culture to social media strategy, art direction and copywriting. The company is an Impact Capital™ company that focused on helping businesses to achieve positive social, ecological, intergenerational and financial objectives. This quadruple bottom line thinking is a fundamental migration in Capitalist thought and notions around the structure and objectives of corporations and companies. The key goal of Marching Elephants is to develop more impactful and sustainable ideas into more impactful and sustainable businesses while also educating and shifting existing businesses towards sustainable business models - in the process creating new Marching Elephants. www.marchingelephants.com -
Founder / Ceo / Creative DirectorProjectproject Nov 2008 - Jun 2015Melbourne, AustraliaFounded in late 2008 on the cusp of the Apple App store, the ProjectProject model recognized that integration of traditional creative teams with digital or software development teams was difficult if not impossible in a standard agency set-up. The business model leveraged the increasing importance of technology and digital platforms (especially social media) to brands, businesses and communications and created Apps, websites, CMS’s and creative communications. The unique proposition at the time was an end-to-end creative and technical service offer; from initial concept to fully-fledged business and brand projected into the world in the most effective way.As an Impact Business, ProjectProject focused on work with social, cultural, economic, environmental and intergenerational impact.The business combined creatives with software developers in collaborative project teams to create new technology, brands and integrated communications strategies while it also developed its own tech and brands as R&D initiatives.Sector focus included, health, government, environment, community, NFP, and Impact Businesses.The company was sold to a global education start-up in 2015.Responsible for:The ProjectProject concept, model, name, branding, and communications Integrating Creative teams with Technical (software development) teams across all projects.Creative Direction and strategy across all projectsCreative Strategy such as communications, social media, partnership, data, business development and commercialization strategy across all projects as required. Staffing / Hiring Creative (Writers, Designers, Artists) and Accounts personnel Business Development and sales / pitchingGeneral Administration
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Senior Digital CreativePublicismojo Aug 2006 - Nov 2008Melbourne, AustraliaPublicis Mojo acquired my previous Employer, The George Agency, in 2006. I was one of three staff (of 20 in Melbourne) transferred directly into the Mojo business.With my background and experience developing digital brands and communications I was designated as Mojo’s first ‘Digital Creative’ with a brief to work with traditional creative teams, designers and technical developers to create innovative, digitally integrated communications strategies. As part of a small but forward-thinking digital team, I gained great experience across national and global brands including Victorian Tourism, Hertz, Cadbury Schweppes, HP Computers and many more. My work for Victorian Tourism (Melbourne ‘Wicked’ Campaign) was not only the most effective digital campaign for Victorian Tourism ever, it was awarded by MADC.After being offered the opportunity to develop my own new agency model and take a Creative Director role in the resulting business, I left Mojo in late 2008.Responsible for:Developing and internally pitching digital creative communications concepts based on client agreed briefsIntegrating digital concepts within traditional marketing and communications strategiesWorking in collaboration with technology and digital production teams to execute original digital conceptsPitching digital creative concepts direct to clientsEducating clients around the benefits of digital media and highly targeted communications channels
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Junior To Senior CreativeThe George Agency Aug 2001 - Aug 2006Melbourne, AustraliaI began my advertising and communications career in 2001 at The George Agency.The George Agency was a start-up (with no prior employees) when I took the role of Creative (Art Director and Writer) along with my Creative partner. With The George Agency focused heavily on digital brands, I gained very important early understanding of digital platforms and digitally integrated communications strategies. Led by a talented and accomplished Strategist who also worked as Creative Director, I was taught to think strategically first.‘Strategy first’ thinking set the tone and provided much greater depth to my communications arsenal than I may have received in a different agency where I would have simply been asked to respond to a creative brief, rather than taking part in its development.I learned to make an assessment of the business challenge, before even conceiving or executing a creative concept - and that great creative actually solves difficult business challenges. After only three months, my creative pitch work for St.George Bank was instrumental in the business winning the coveted Strategic Brand Agency account. My subsequent work directly helped win brand strategy pitches for Shaver Shop and new Fairfax Digital brands including MyCareer.com.au, Drive,com.au, Domain.com.au and RSVP.com.au. My first major piece of work was development of ‘Superbank’ - an entirely new digital bank brand in New Zealand for St.George Bank. From this start, I learned to build a new brand from market opportunity up. Responsible for:Developing & internally pitching integrated creative communications conceptsPitching integrated communications strategies / creative direct to clients or potential clientsExecuting integrated creative communications concepts including production of TV, radio, print, billboard & other concepts via appropriate channelsSelecting Photographers, Directors, voice talent & other creative collaboratorsArt Direction and long / short form Copywriting
Chris Gillard Education Details
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Icpp (International College Of Professional Photography)Diploma Professional Commercial Photography -
Uc Berkeley: Venture Capital Executive Program - May 2013
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Venture Capital Executive Program
Frequently Asked Questions about Chris Gillard
What is Chris Gillard's role at the current company?
Chris Gillard's current role is Team Creative, Creative Director - VR, AI, Drones, Videos, Brands and Socials. Co-Founder of Mindflight7, Australia's most successful VR education and careers company..
What schools did Chris Gillard attend?
Chris Gillard attended Icpp (International College Of Professional Photography), Uc Berkeley: Venture Capital Executive Program - May 2013, University Of California, Berkeley, Haas School Of Business.
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Chris Gillard
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Chris Gillard
Independent Audit , Risk And Improvement Committee Member At AlburycityGreater Albury-Wodonga Area2 +614094XXXXX
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