Christopher G. Email & Phone Number

Focused on the component suppliers for near-eye optics display systems employed in smart glasses, as well as their intersection with the consumer eye-frames market.

• 20/20 Magazine - Contributing Editorthe largest trade publication to the optician industry• Upload VR - Contributing Editorthe leading tech publisher dedicated to virtual reality

Us

AWE is the world's largest dedicated Augmented Reality & Virtual Reality trade show, historically held at Santa Clara Convention Center in the heart of Silicon Valley, in 2024 relocated to Long Beach in southern California. Keynotes have included Bruce Sterling, Vernor Vinge, Kevin Kelly, Jaron Lanier, and others notables. While more involved in the formative years, I continue to participate on a contract basis.• 2024 - Organizer & Curator, XR Museum.• 2019 - Organizer & Curator, XR Museum.• 2017 - Chair of the Design track, Chair of the Tools track.• 2014 - Judge in the wearables hack-a-thon and Speaker.• 2013 - Co-Organizer & Co-Curator, XR Museum.• 2011-2013 - Co-Organizer of Event & Chair of the Business track.• 2010-2011 - Co-Organized the Smart Glasses panel.• Speaker in 2010 & 2013.

Memphis, Tennessee, Us

• Responsible for all branding, packaging, web design, marketing materials, style guide, social media, video direction and production, ghost writing technical papers, and PR.• Led an e-commerce exploratory that moved the company from WIX to Shopify, and leveraged an existing developer relationship to implement the transition on-time and on-budget• Developed a new identity system to unify our expanding product line, and corresponding package redesign, sales collateral, and all corporate branding• Created an extensive library of reusable media assets, and client support materials• Created multi-prong campaigns to: • educate the buyer on the perils of toxic products, and the benefits of our non-toxic line • target specific verticals like the municipal education, and hospitality markets • product specific messaging to highlight the benefits of our flagship products

New York, Ny, Us

Represented by GLG as a consultant expert on Augmented Reality, Virtual Reality and Wearable Technology.

New York City, Us

This eponymous jewelry-tech label brought the fashion industry atelier model to wearable technology, beginning with a designer bag-charm for push notifications — the "Smart Jewel" had smartwatch-like functionality — that paired to a woman’s smartphone: https://christophergrayson.com

Telepathy was a venture backed wearable tech startup, based out of Tokyo, Japan. Joined pre-funding, where I led marketing and PR efforts through successfully raising a $5MM Series A.• Responsible for all marketing, advertising, website, endorsements, events, recruitment marketing.• Member of product design team.• Responsible for all U.S. / North American, English language PR / media relations.• Staged the New York City launch of Telepathy, leading to extensive media coverage in the english language tech press in the U.S. and beyond (see attachment below).

CrowdOptic is a Silicon Valley based software company, that brings focus based services to wearable devices and mobile platforms, including Google Glass, and iOS.

A creative consultant to the advertising industry, servicing technology accounts & premium brands.-----Selection of Agencies Serviced:WPP: Ogilvy Interactive / OgilvyOne / Ogilvy / Ogilvy Worldwide, G2 / Grey Interactive / Grey Group, VML / Y&R / Young & Rubicam; IPG, Interpublic Group: Draft / Foote, Cone & Belding / DraftFCB, Zentropy Partners / McCann Relationship Marketing / MRM Worldwide / McCann-Erickson / McCann Worldgroup; Dentsu: Continuity / McGarryBowen; Omnicom: Atmosphere / BBDO; Havas: Messner Vetere Berger McNamee Schmetterer / MVBMS Euro / FUEL North America / Euro RSCG WorldwideSelection of Brands Serviced:Intel, Nikon, IBM, Hewlett-Packard, Philips Electronics, Cosmopolitan Magazine, ELLE Magazine, LVMH / Chandon Sparkling Wines, MARS Candies' M&M's Premiums, Bud Light Platinum, Volvo, JP Morgan Wealth Management, American Express Gold Card.

• Built the interactive department from scratch, for this NYC pre-to-post production studio• Creative Direction for the Social brand launch of Bud-Light Platinum in Super Bowl XLVI, central component being a Facebook app that generated a video from the user’s own photos• Designed multiple Facebook apps for StateFarm including both Coachella and NBA sponsorships. View Samples [PDF]: http://bit.ly/Grayson-FB-apps• Technology sourcing, including custom Arduino hardware development for special lighting effects used in the music video to Robert DeLong’s “Global Concepts”

This joint venture between Pulse Recording Studio and Primary Wave Music Publishing launched in the summer of 2008. I came in at the ground floor and contributed business insight that led to the company's key competitive differentiator. Our launch was covered extensively in the music trade press including two full page articles in Billboard Magazine.

American Express -- AD and concept for "Italian Dinner," the then highest performing DRTV 30 sec. live action spot for American Express personal gold card air-travel benefits that ran in various edits for about 4 years.Lead Creative on the LVMH / Chandon Sparkling Wine account.Time Warner Cable -- created national 360º DR campaigns including DRTV broadcast, print, direct mail, and online, promotional websites, event and trade show installation design.Member of the restructuring committee for BAM (Brand Asset Management), creating workflow efficiencies, tightening quality control, expediting turn-around.OgilvyInteractive was AdWeek Magazine's 2004 Interactive Agency of the Year.http://www.Ogilvy.com

Puteaux, Fr

MVBMS >> EURO >> HAVASIndustry awards including three Ad:Tech Silvers (Intel, Volvo)and One Show (MCI) & Euro CBI (Worldcom) nominations.As Digital Creative Lead, I had Creative Director level responsibilities, and client exposure.

Creative lead on IBM's B2B business.Most notably, Art Directed the website for the launch of IBM eBusiness.On the design team for IBM's Nagano Olympics sponsorship website.Touchscreen Media Group acted as the interactive department to Wells Rich Green, who at that time was agency of record to IBM.

New York, Ny, Us

Architecture

Education record

Fine Art