Chris Green Email & Phone Number

Knypersley

• To achieve Minibus World weekly (£150k) and monthly (£600k) sales targets. • Manage a department of 2 sales staff and one marketing assistant• Setting individual sales staff targets and mentoring teams • To create a clear and accurate record of sales leads through CRM database• Manage CRM data and use it to develop and refine sales and marketing strategies• Create a steady influx of pipeline enquiries through a timely and targeted customer contact plan• Demonstrated an… Show more • To achieve Minibus World weekly (£150k) and monthly (£600k) sales targets. • Manage a department of 2 sales staff and one marketing assistant• Setting individual sales staff targets and mentoring teams • To create a clear and accurate record of sales leads through CRM database• Manage CRM data and use it to develop and refine sales and marketing strategies• Create a steady influx of pipeline enquiries through a timely and targeted customer contact plan• Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing and returning accounts Show less

Holmes Chapel

MAIN DUTIES & RESPONSIBILITIES: • To achieve the Retailer Parts & Accessories purchase objective issued for the respective market area. Within my Region there are 23 dealer accounts with an annual turnover of £15m. • To achieve the individual Retailer and overall Region Customer Satisfaction objective • To actively promote and sell Service Contracts, ensuring that car sales and service staff are aware of all offers and capable of selling plans. • To ensure Retailer… Show more MAIN DUTIES & RESPONSIBILITIES: • To achieve the Retailer Parts & Accessories purchase objective issued for the respective market area. Within my Region there are 23 dealer accounts with an annual turnover of £15m. • To achieve the individual Retailer and overall Region Customer Satisfaction objective • To actively promote and sell Service Contracts, ensuring that car sales and service staff are aware of all offers and capable of selling plans. • To ensure Retailer compliance to the franchised minimum standards and any non-compliance issues follow appropriate escalation process. • To ensure all Aftersales training is attended by the relevant Retailer staff and the required level of skill certification achieved. • Where instructed by Network Development, identify new dealers and take them through the application process to live dealer status. • To ensure all Commercial and Technical KPI data is used effectively to ensure optimum Retailer performance. Key Achievements• 17 of my 23 dealers hit 2018 Retailer purchase target. This lead to 103% of Region Target achieved. This compares to 98% National target achievement. • 2018 Net Promotor Score for my Region is 73% (National average = 70%). • 2018 Detractor Rate for my Region is 9% (National average = 11%)• 2018 Service Contract penetration for my Region (including extended Service, Warranty, MOT insurance and Roadside Assistance) = 63%. (National average = 59%) Show less

PRODUCT MANAGER 2012 – 2016• Responsible for the development and attainment of all Key Performance Indicators related to the Parts Product Group.• Produced business and promotional plans and budgets to maximise market share through the product lifecycle.• Cross-functional collaboration with the Regional teams, Dealers and Internal staff to help deliver marketing and pricing… Show more PRODUCT MANAGER 2012 – 2016• Responsible for the development and attainment of all Key Performance Indicators related to the Parts Product Group.• Produced business and promotional plans and budgets to maximise market share through the product lifecycle.• Cross-functional collaboration with the Regional teams, Dealers and Internal staff to help deliver marketing and pricing programmes.Key Achievements• £1.038m GTO, £623K NTO ordered through 4 quarterly promotions each one targeted to the requirements of the individual dealer.• Achievement 1% reduction in dealer discount for UK (equivalent to £805k) and 1.42% reduction for Ireland (equivalent of €44k)• Reduction of margin expenditure due to volume terms (equivalent to £450k) Show less

Crewe, United Kingdom

Responsibilities• Development and delivery of the annual Price Plan, including the planning and implementation of price strategies in all Bentley markets through the product lifecycle. • Cross-functional collaboration with the Regional teams, Dealers and Product Managers to ensure revenue, gross margin and contribution targets are met. • Manage an annual market research budget of £100k, with a team of 2 direct reports and a matrix team of 10 stakeholders. Key… Show more Responsibilities• Development and delivery of the annual Price Plan, including the planning and implementation of price strategies in all Bentley markets through the product lifecycle. • Cross-functional collaboration with the Regional teams, Dealers and Product Managers to ensure revenue, gross margin and contribution targets are met. • Manage an annual market research budget of £100k, with a team of 2 direct reports and a matrix team of 10 stakeholders. Key Achievements• Achieved all Key Performance Indicator targets including the annual Gross Margin target which in 2010 delivered an incremental £500k profit.• Implemented a Warranty Price Policy that in 2010 delivered a net benefit of £300k.• Introduced a monthly (rather than annual) price tape into dealers thereby delivering an average annual benefit of £200k. The new process was developed using Value Stream Analysis techniques. Show less

Crewe, United Kingdom

Responsibilities• Development and attainment of all Key Performance Indicators related to the Parts Product Group. In 2009 this represented £40m or 75% of the total After Sales business.• Business plans and budgets to maximise market share through the product lifecycle.• Development, implementation and review of all Parts Marketing, Sales and Pricing programmes.• Cost down programmes including purchase cost measurement and reduction.• Managed a marketing budget of £150k, a… Show more Responsibilities• Development and attainment of all Key Performance Indicators related to the Parts Product Group. In 2009 this represented £40m or 75% of the total After Sales business.• Business plans and budgets to maximise market share through the product lifecycle.• Development, implementation and review of all Parts Marketing, Sales and Pricing programmes.• Cost down programmes including purchase cost measurement and reduction.• Managed a marketing budget of £150k, a team of 3 direct reports and a matrix team of 10 stakeholders. Key Achievements• Cross-functional collaboration with the Regional teams, Dealers and Internal staff to help ensure the smooth implementation of a daily stock order service into the UK and European markets, improving both dealer and customer satisfaction. This project also introduced a price policy that reflected delivery lead-times into dealer which, in turn, delivered more efficient working practices in the warehouse and also a 4.5% revenue increase.• As part of a cross-functional team, including Supply and Regional staff, ensured the local supply of key product groups into the US market. Through the reduction of freight and purchase costs this programme now delivers circa $150k incremental annual revenue.• Negotiated the contract for the local supply of tyres into the US market, balancing Customer, Regional and Central staff stakeholder requirements. This programme delivers an incremental $120k annual profit.• Working closely with warehouse staff and UK and US customs, successfully reduced the freight bill for hazardous materials by an estimated £300k per annum.• Introduced a weekly forum for the systematic review of purchase decisions. This meeting still continues and is attended by all internal stakeholders from the Commercial and Operational teams. In 2009 the action points agreed at this meeting delivered a net benefit of £250k. Show less

Crewe, United Kingdom

Responsibilities• After sales Marketing programmes, including the Bentley Dealer Reward Programme. • Launch and management of UK and European Heritage Parts Trade Club.• Managed a marketing budget of £300k and a team of 3 direct reports.Key Achievements• Introduction of a comprehensive range of After sales marketing materials.• Implementation of a Dealer marketing service. • Introduction of a dealer reward programme

Slough, United Kingdom

• Responsible for all Parts and Accessories Marketing and Pricing programmes, including the Citroen Dealer Reward Programme. • Managed a marketing budget of £400k, with a team of 3 direct reports.

Midlands, Uk

• Joined Rover as part of the Commercial Graduate programme.• 10 years working in various areas of the After sales team, progressing through roles that included: Area Sales Manager (Africa), Aftersales Marketing Manager and Pricing Manager for Europe.

Postgraduate Diploma, Marketing Management

Ba, French And English