Chris Hallenbeck Email & Phone Number

Pasadena, Ca

San Francisco Bay Area

Manage network operations for large Network/SSP. Responsbilities include management of demand platform relationships, programmatic demand, as well as technologies used to vet/monitor supply quality for the network. Led efforts in 2014 towards IAB/QAG certification for the network. Also managed a series of RTB/Exchange integrations to efficiently pair our supply with programmatic demand. Additiionally on top of those integrations developed an array of private marketplace relationships with new and pre-existing buyers of network supply.

San Francisco Bay Area

Manage business operations for the inPowered (formerly NetShelter Technology) Network of over 200 technology focused sites (comScore Top 50 US). Responsible for revenue operations including but not limited to: delivery and performance management for premium sales, management of relationships, platforms, and yield for non-direct sales, as well regular forecasting of actualized revenue reconciled to pipeline forecasts in Salesforce. Recently deployed a web based platform for workflow management and revenue operations to achieve cross departmental efficiency gains. Recent non-direct optimization work yielded YOY 64% increase in yield with $2.4mm in incremental revenue YTD. Developed and launched new incremental revenue program for data sales projected to add $500k in revenue in 1st year. I also work closely with production, technical, finance, and sales teams to meet shared objectives, deploy new technologies, and provide reporting to aid operations and analysis.

Manage sales operations for Hearst Newspapers including over 15 daily and 35 weekly newspapers. Also responsible for inventory yield management and a range of performance metrics and and analysis. Developed, scaled, and optimized usage of programmatic demand for the network.

Managed team of 14 devoted to three areas: advertising operations, product management/business analysis, and QA. Advertising operations team handles all trafficking, delivery and inventory reporting, creative testing, and optimization for more than $20 million a year in revenue. Personally responsible for development, deployment, training and management of all online advertising systems and products in coordination with Sales, Production and Technical teamsQA responsibilities include test planning and execution, project management, bug tracking & resolution. QA team also manages feed processing and continuity for our classified verticals. Product management responsibilities (focused on advertising products and analytics) include stakeholder interviews, creation of functional and technical specs, release documentation and training, communication and launch planning, establishment and measurement of acceptance criteria and success metrics.Additional areas of management also include: audience management, analytics and statistics systems, and site taxonomy.