Simon Murray Email & Phone Number

New York City Metropolitan Area

• Spearheaded a comprehensive blog overhaul that resulted in a 2x increase in both time spent on site and unique views within the first month, significantly enhancing user engagement and content effectiveness.• Maintained a dynamic content calendar with multiple internally written blogs per week, consistently delivering high quality, SEO-friendly content and adhering to tight deadlines to support strategic marketing initiatives.• Established a consistent content cadence by implementing a streamlined process for weekly blog production, ensuring regular updates and sustained audience engagement.• Led the development and execution of award-winning submissions, press releases, and thought leadership pieces, effectively positioning the company as a leader in the adtech industry.• Collaborated cross-functionally with product, design, and marketing teams to ensure content aligned with company goals, enhancing messaging and contributing to the success of broader advertising campaigns.

• In less than 40 days, became an invaluable contributor to the SEO Content Manager and Director of SEO who entrusted me with content development, ideation, optimization, and SEO reporting to measure performance of TSS blog across mobile and desktop users.• Created comprehensive SEO outlines for new and existing blogs, approximating the knowledge of a subject matter expert through welcomed feedback and a fast-paced immersion into interior design, home décor, and window treatments.• Drafted social media and newsletter copy utilizing best practices in email marketing and social media product marketing (optimized preview text, created compelling CTAs, wrote engaging copy, etc.) to publicize the brand and boost open rates.

• After being approached by a client with dreams of creating a cookbook inspired by outdoor dining, I assembled a team of professionals encompassing editorial, design, and business planning to facilitate her vision.• Acting as project manager in the creation of a pitch deck she could use when approaching publishers, I sourced materials, interviewed chefs, wrote sample chapters, edited the final presentation, and maintained all internal communications.• Oversaw a complete revamp of the brand logo, style guide, imagery, and tone and voice of the copy, from the TOC to individual recipes and overviews of each featured chef and restauranteur.• Advised on key audience metrics to target, providing a multi-pronged approach to turn Alfresco Treasures from simply an idea into a series of genre titles supported by a multimedia company with a website, blog, podcast, and an extensive social media presence.• Educated the client on self-publishing vs. working with a publisher, offered tips on how to promote her book idea, and provided her with industry contacts to pursue should she be so inclined.

San Francisco Bay Area

• Strategically directed content creation across six Saas companies within Wilbur Labs, encompassing diverse sectors such as vacation rentals/travel, personal finance/retirement planning, pet care, and the labor market.• Renowned for crafting content that significantly drives business growth, focusing on data analytics for strategic optimization and impact.• Expertly managed content scheduling through HTML and Craft CMS, and adeptly conducted SEO keyword research using Semrush, leading to significantly improved search engine rankings and online visibility.• Composed a comprehensive 13,000-word guide on the top 50 bucket-list items in the U.S. within an 11-day period, showcasing dedication and efficiency in content delivery.• Collaborated closely with CEOs and cross-functional teams, acting as an integral part of an in-house marketing agency, to effectively materialize their vision into impactful content strategies, driving brand awareness and customer engagement.• Served as the primary editor, demonstrating exceptional ability in producing and refining high-quality content under tight deadlines, thereby ensuring continuous content flow and audience engagement.• In tandem with the Sr. SEO Product Manager, created a “Top Advisors” feature for FinanceHQ, which connects individuals with qualified and relevant financial advisors, utilizing best practices in content development and optimization.• Successfully boosted impressions and click-through rates for VacationRenter’s featured articles and travel guides by over 300% within five months, significantly enhancing web traffic and reader engagement and contributing to over $200,000 of revenue growth through optimized content marketing.

Essex, Ct

• Achieved a significant milestone by growing the @powerandmotoryacht Instagram account by over 30,000 followers, leveraging social media to expand digital footprint, audience engagement, and revenue. • Demonstrated profound expertise in leading a diverse team of editors, graphic designers, illustrators, photographers, and freelance writers.• Successfully managed a dynamic digital and social media content creation program, achieving a record high in page views, achieving significant audience growth and engagement.• Oversaw copy desk operations and streamlined freelance invoicing and payment processes, ensuring efficient content production and financial management.• Collaborated with the Editor-in-Chief to craft groundbreaking issues, covering cutting-edge trends, gear, and innovative technology, along with unique destinations like Maine and the Pacific Northwest, enhancing the magazine's reputation as a trendsetter in its niche.• Served as on-camera talent for engaging videos and podcasts, showcasing a variety of boats, personalities, and locations worldwide, expanding the brand's global reach and appeal.• Launched Outboard, a lifestyle magazine specifically tailored to outboard-powered boats and their owners, demonstrating entrepreneurial initiative and content diversification.

Greater Chicago Area

• In a consultant role, worked with a variety of real estate professionals to craft personal bios and custom marketing content. • Conducted in-depth walkthroughs of properties from the suburbs to the city when devising feature lists. • Interviewed brokers to develop content for personalized branding booklets.

Greater Chicago Area

• Expertly crafted and formatted newsletters using HTML, ensuring the delivery of well-structured and informative content to subscribers, keeping them abreast of the latest developments and practices in health IT.• Efficiently managed the daily distribution of newsletters to an extensive network of over one million healthcare professionals, playing a crucial role in disseminating vital information and updates within the health IT sector.• Coordinated seamlessly with a nationwide team of writers and editors orchestrating the timely posting and publication of stories, thereby maintaining a consistent and reliable flow of high-quality content.

Greater Chicago Area

• Skillfully managed a diverse array of assignments, including cover and feature stories, across five lifestyle publications and two newspapers, demonstrating exceptional multitasking and editorial capabilities.• Served as the columnist for 'Sunday Breakfast' and 'North Shore Foodie', roles that entailed conducting interviews with renowned chefs and prominent personalities, showcasing an aptitude for engaging storytelling and insightful content creation.

Greater New York City Area

• Enhanced the quality of content for HudsonMOD magazine and Healthy Living magazine, meticulously editing for clarity, coherence, and grammatical precision, ensuring the delivery of polished and impactful articles.• Conducted exclusive interviews with high-profile figures, such as Geoffrey Zakarian, Giuliana Rancic, and Kerry Washington, creating compelling feature stories that heightened reader engagement and magazine prestige.

Greater Boston Area

• Wrote “Blazing New Trails,” highlighting the Night of Trailblazers event that was published and featured in the Winter 2012 issue. • Interviewed honorees, wrote press release, facilitated sponsored refreshments and composed individual speeches for the first annual Night of Trailblazers event, celebrating the achievements of highly successful Caribbean-Americans.

Baton Rouge, Louisiana Area

• Volunteered a combined total of 1,961 hours of service during one school year inside the class room teaching ninth grade students at Belaire High School in East Baton Rouge. • Coordinated the recruitment and facilitation of 224 various groups and individual volunteers for a city-wide beautification project at Belaire High School on Martin Luther King Jr. Day.