Nature conservation – but effectively: At the NGO Wilderness International, we protect ecologically valuable and acutely threatened wilderness areas around the world in order to preserve them for the future. Our vision is to protect the last intact habitats through legally secure purchases by 2050. Since March 2024, I dedicate part of my time to help preserving these places and protecting biodiversity. My experience of bringing big collaborations, emotional events and unique partnerships to life is what drives me to make similar projects happen for good. wilderness-international.org

Sven Hoffmann Hamburg is a boutique studio for brand strategy, design aesthetics and content development. With over 30 years experience in the creative business we offer customized services for worldwide clients which are looking for zeitgeist solutions beyond the obvious. svenhoffmann.com

Deliver high value brand experiences and audience engagements through Google/YouTube Lighthouse initiatives to make them believers in Google's and YouTube’s power to build their brand, today and for the future. Inspire audiences with ‘beyond the ordinary’ stories - both direct-to-customer, consumer and through creator partnerships with compelling and inspirational storytelling. Project Leads amongst other initiatives of YouTube Festivals, Google and YouTube Executive Circles + Visits, OMR, dmexco, Google Climate Summits, Think with Google and Zeitgeist Brand Moments.

Member of the steering committee to launch Red Bull TV, the pinnacle of the Red Bull Media House ecosystem and a global key initiative of Red Bull. Reporting to the CCO, responsible for coordinating all overarching strategic and operational initiatives for development, launch and establishment of this new global TV platform that delivers a next-generation combination of live events, On Demand library and “best of” stream. redbullmediahouse.comKey Achievements:– Successful conception and realization of all internal communications, culture and training initiatives; drive restructuring processes (change management)– Internal stakeholder management based on strategic plans for how Red Bull TV is launched, run and operationalized on a global level– Proven ability to prepare smart, integrated, research-based presentations for the CCO and the Management Board, providing relevant business planning insights– Negotiation of a vast range of targeted business opportunities for brand partnerships with other top-of-class companies, in close liaison with the Commercial team– Develop, execute, roll out and optimize effective internal structures and processes

Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the action sports and lifestyle genres. Positioned and established the company towards trade and industry media in the global B2B market as well as selective B2C. redbullmediahouse.comKey Achievements:– Drove corporate- and crisis management teams in alignment with the Management Board– Developed strategic plans for how we communicate about Red Bull Media Houseproducts, channels and partnerships and which content we distribute– Increased efficiency after initiating and realizing the Red Bull Media Training Program (onboardings, academies, summits and webinars) to educate Red Bull’s global correspondent network (250+ communications managers)– Demonstrated success with the overall strategic country management and the roll-out of various global communications campaigns (e.g. the release of “The Art of FLIGHT“ – the most successful RBMH feature film to date in terms of media outcome and revenue)– Envisioned and developed sales collateral in alignment with Sales for a

Cross-departmental role to manage all communications-related activities for the optimization of internal processes at headquarters, as well as within the teams located in individual countries around the world. Directly reporting to the head of Sports, Culture and Communications was recruited specifically to develop and lead the global Red Bull Stratos project, with the objective of sharing the story of a man who reached his dream of jumping from the edge of space. redbull.comKey Achievements:– Started and managed the high-profile Red Bull Stratos project, a scientific mission to the stratosphere in which Felix Baumgartner became 2012 the first human to accelerate through the speed of sound in free-fall. The mission delivered the most-watched YouTube live stream with 8 million concurrent views and attracted over 50 global broadcast partners– Acted as global country communications manager, providing guidance to more than 150 local communications managers on annual / quarterly country business plans– Initiated, established and managed the launch of Red Bull’s global media monitoring platform – still in use to collect and evaluate online, print and TV media coverage– Provided strategic support to grow and establish the Red Bull Media House foundation

Oversaw the strategic direction of all Red Bull Air Race World Championship stops in the US– an international series of air races known for one of the largest event properties worldwide.Worked as project lead / liaison between the International Team and Red Bull North America.Key Achievements:– Coordinated all internal departments and external parties to ensure top-levelexecution and outcomes; leveraged marketing initiatives across Red Bull divisions– Successfully realized three stops in the U.S. and negotiated cooperation dealswith future host cities such as New York City, Indianapolis, Las Vegas and Chicago– Hired, trained and coached a best-in-class team to lead the ongoing project

Developed, leveraged and oversaw image-driven national and regional marketing initiatives in line with Red Bull’s brand values to generate new consumers and support sales.Key Achievements:– Responsible for the executional excellence of events such as Red Bull Flugtag, Red Bull Circle of Balance, Red Bull Air Race World Championship– Proven ability to manage and build athlete relationships in the worlds of lifestyle, sports and cultural events; identified high-profile opportunities including top third-party events– Collaborated with regional field marketing management to safeguard brand values

Project management role serving a network of international and national companies and brands that rely on this full-service provider in the field of lifestyle communications, such as Schmidt und Kaiser, The Performers, Radiate Entertainment, ECS Europe, ECS USA.Key Achievements:– Co-creation of concepts, campaign development and successful execution ofbrand experiences including budget responsibility and coordination of all parties– Key-account management (presentations, negotiations and client services)

Working for what is one of the leading agencies for events and live marketing worldwide (ranked No. 2 among German event-marketing agencies), directly involved in all aspects of the ever-increasing live marketing requirements of our new millennium. vokdams.comKey Achievements:– Demonstrated success in supporting large-scale projects and incentives all over Europe– Supported Key Account Management (presentations, reporting, budgeting)

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