As my main function, I focused on ensuring Okta's crisis and business critical communications program was prepared to tackle any issues that impact business operations and efficiency - including data breaches, security updates, operational changes and internal alignment. I also created impactful and relevant security thought leadership content for key executives, to maintain Okta's position as a leader in the identity management space.

I led communications planning and execution for Microsoft cloud security - including the full suite of Azure security solutions, Microsoft Cloud App Security, Azure Confidential Computing and our cross-company approach to Zero Trust storytelling. I also introduced strategic storytelling initiatives for passwordless technology and decentralized identities.

Developed comprehensive communication strategies for Windows Devices Strategy and Ecosystem, focusing on launch and lifecycle support for PC offerings from top OEMs and silicon partners. I also supported Microsoft executives with industry speaking engagements and media opportunities, creating unique messaging platforms that emphasized their strong product expertise with their own voice and identity.

Prepared a series of detailed communication materials, including FAQs and resource guides, for the Nokia devices acquisition.Designed more than 10 global consumer communications toolkits for the Microsoft Lumia brand, ensuring consistent messaging and maximizing reach across diverse markets.

I operated the US device communications program for Nokia, executing strategic media outreach that generated 1M+ impressions and secured coverage from top-tier business and tech publications for Lumia product launches.I also built a robust set of communication channels with 10+ partners in the mobile industry, facilitating regular updates and feedback sessions that resulted in the successful launch of over 15 new device offerings within three years.

Launched an innovative outreach campaign targeting 10 leading mobile media outlets; garnered 5 features that collectively attracted a substantial increase in relevant traffic to the company website.Led HTC's device review initiatives, generating over 50 comprehensive reports and articles that enhanced product visibility and contributed to a 25% increase in analyst engagement within six months.Managed a reviews program that included two junior team members, program budgets and development and implementation of innovative communications techniques.Established a streamlined communication framework with three key mobile carriers, ensuring alignment on outreach strategies and messaging, which improved overall campaign execution efficiency by 20%.

Developed the engagement and communications strategy for the Microsoft PhotoDNA technology donation, leading to an increase in awareness for the National Center for Missing & Exploited Children.Crafted a comprehensive media outreach plan that involved 30+ targeted contacts, yielding a notable 25% boost in positive media sentiment surrounding Microsoft’s security initiatives at the RSA 2009 Conference.

Designed a comprehensive communication strategy for front-line clients, enhancing engagement through personalized updates and feedback loops; this strategy facilitated a 20% increase in retention rates within one year.

I supported over a dozen clients with creating and editing content for industry publications, as well as landing them in both written and broadcast media outlets as subject matter experts. I also supported multiple clients at live speaking engagements, and created a podcast and blog program for the company where we were able to feature our clients and provide additional opportunities to extend their expertise into new areas of influence.