Chris Hoyler Email & Phone Number

United States

• Leads a team of six charged with controlling GMR’s brand identity and advancing its reputation through full-service corporate communications and marketing, including earned media; social and digital media platform ownership; business development content ownership; and internal communications. • Responsible for the development, integration, and implementation of a broad range of public relations and marketing activities relative to the strategic direction and positioning of GMR and its… Show more • Leads a team of six charged with controlling GMR’s brand identity and advancing its reputation through full-service corporate communications and marketing, including earned media; social and digital media platform ownership; business development content ownership; and internal communications. • Responsible for the development, integration, and implementation of a broad range of public relations and marketing activities relative to the strategic direction and positioning of GMR and its executives and thought leaders. • Creates marketing and public relations strategies that allows GMR leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.• Identifies challenges and emerging issues faced by the organization. Works with the agency's cross-functional leadership team to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.• Serves as communications and brand marketing counselor to the President and CEO of GMR Marketing. Show less

Greater Philadelphia Area

• Led a team responsible for planning and executing strategic communications in support of Comcast NBCUniversal’s Diversity, Equity, and Inclusion initiatives; tactics included executive communications, employee engagement, digital media, speech writing, and supporting the workforce lifecycle (recruiting, hiring, learning & development). • Served as a senior communications advisor in the development and interpretation of the company strategy from a DE&I lens, while also developing long-term… Show more • Led a team responsible for planning and executing strategic communications in support of Comcast NBCUniversal’s Diversity, Equity, and Inclusion initiatives; tactics included executive communications, employee engagement, digital media, speech writing, and supporting the workforce lifecycle (recruiting, hiring, learning & development). • Served as a senior communications advisor in the development and interpretation of the company strategy from a DE&I lens, while also developing long-term third-party partnerships to align with this strategy.• Positioned Comcast NBCUniversal as a Diversity, Equity & Inclusion leader through communications, public relations, and internal events.• Wrote speeches and created presentations for Comcast and/or NBCUniversal senior executive leaders for internal and external events• Drove collaboration and strategic alignment across Comcast's expanded DE&I function to develop strategic programs, establish operational best-practices, and improve team-wide execution.• Operated as functional chief of staff for the Senior Vice President of DE&I and Community Impact; duties included administrative management of strategic progress across the team's major functions, including employee engagement, data and analytics, workforce development, and governance. Show less

Greater Philadelphia Area

• Developed strategy for and coordination of all internal and external communications products covering military affairs and engagement across all Comcast NBCUniversal properties (cable, entertainment, theme parks, etc.)• Led strategic outreach and developed all public-facing communication in support of senior executives, to include speechwriting, talking point development, and event participation coordination• Developed and implemented sustainable long-term communications strategy for… Show more • Developed strategy for and coordination of all internal and external communications products covering military affairs and engagement across all Comcast NBCUniversal properties (cable, entertainment, theme parks, etc.)• Led strategic outreach and developed all public-facing communication in support of senior executives, to include speechwriting, talking point development, and event participation coordination• Developed and implemented sustainable long-term communications strategy for Military and Veteran Affairs team within the existing Comcast NBCUniversal communications framework• Led marketing, paid advertising, and web and social media presence for Comcast NBCUniversal's military engagement efforts, including two standalone external web pages, an intranet web page, and a Twitter handle• Guided business partnerships and communications efforts with more than 30 long-term non-profit and government partners focused on military and veterans issues Show less

Washington D.C. Metro Area

• Communications program director for the U.S. Chamber's financial services, international affairs, intellectual property and political divisions; organized long-term communications tracks through utilization of digital content, social media, graphics, web and advertising/marketing channels. • Led collaboration between multiple internal teams, including bloggers, photographers, graphic designers, web specialists and outside consultants, driving tactics and strategy to find solutions for… Show more • Communications program director for the U.S. Chamber's financial services, international affairs, intellectual property and political divisions; organized long-term communications tracks through utilization of digital content, social media, graphics, web and advertising/marketing channels. • Led collaboration between multiple internal teams, including bloggers, photographers, graphic designers, web specialists and outside consultants, driving tactics and strategy to find solutions for short and long-term business challenges. This included idea development, implementation, rapid response and evaluation. • Direct communications liaison with the communications and policy teams from the Chamber's 3 million member businesses, as well as their state, regional and international affiliates. Managed U.S. Chamber brand and reputation across all aforementioned affiliates, providing talking points and guidance for executives across a wide spectrum of private-sector industries and trade associations.• Guided brand building for new Chamber initiatives in the international affairs sector, to include developing logos and fundraising materials, launching web and social media presence and analyzing the market for existing competitors. Successful launches included the U.S.-Cuba Business Council, U.S.-Saudi Arabia CEO Summit, the U.S.-UK Business Council and a trade education campaign designed to build understanding from Congress and business leaders on the benefits of global trade in light of anti-trade rhetoric during the 2016 election cycle. Show less

Washington, D.C.

• Successfully launched U.S.-Cuba Business Council by embedding The Wall Street Journal and FOX News on the Council’s initial board meeting in Havana. Also worked alongside Cuban government to handle public announcement and coverage of Cuba’s foreign trade minister leading a delegation of Cuban officials from Havana to Washington for a three-day visit with U.S. business and government leaders, including a U.S. Chamber-hosted public lunch and press conference with more than 30 outlets.•… Show more • Successfully launched U.S.-Cuba Business Council by embedding The Wall Street Journal and FOX News on the Council’s initial board meeting in Havana. Also worked alongside Cuban government to handle public announcement and coverage of Cuba’s foreign trade minister leading a delegation of Cuban officials from Havana to Washington for a three-day visit with U.S. business and government leaders, including a U.S. Chamber-hosted public lunch and press conference with more than 30 outlets.• Organized multi-pronged media outreach for senior Chamber executives during APEC 2015 in the Philippines, including participation on a private, widely-attended Bloomberg economic panel with multiple CEOs/government ministers, and four interviews with top Asia-Pacific media outlets on the Trans-Pacific Partnership (TPP).• Broadened public profile for the U.S. Chamber’s senior policy expert on Africa through series of on-the-record and background meetings and calls with top U.S. and African financial media outlets, resulting in the successful launch of two new initiatives focused on increased coordination with Africa’s regional economic communities.• Following multiple breaking news events on US-EU Safe Harbor/Privacy Shield negotiations, used developed relationships with Politico, The Wall Street Journal, CQ Roll Call and The Financial Times to quickly set up phone interviews with lead policy expert to provide perspective on impacts to U.S. private sector. Resulted in quote/statement placement for three U.S. Chamber experts and executives in 14 stories between October 2015 and February 2016. Show less

The Pentagon, Washington, Dc

• Strategic communications planner and spokesperson for U.S. Air Force space operations and acquisitions• Developed and managed media strategy on complex budget and policy initiatives totaling $5 billion annually • Designed crisis communications programs, including proactive outreach, for Air Force policy and personnel issues• Cultivated and leveraged media contacts for more than 80 international, national and trade publications in order to facilitate rapid story pitching and… Show more • Strategic communications planner and spokesperson for U.S. Air Force space operations and acquisitions• Developed and managed media strategy on complex budget and policy initiatives totaling $5 billion annually • Designed crisis communications programs, including proactive outreach, for Air Force policy and personnel issues• Cultivated and leveraged media contacts for more than 80 international, national and trade publications in order to facilitate rapid story pitching and placement • Delivered communications coaching to senior executives for interviews on critical acquisitions and space initiatives resulting in strategic messages reaching media, Congress and other key stakeholders• Crafted press releases and social media content, ghost wrote executive speeches and authored bylined articles geared toward raising brand recognition of the Air Force’s energy and environment conservation programs Show less

Andersen Air Force Base, Guam

• Senior manager of 19-person media, community and internal relations staff; increased media placement by 400% from 2012 to 2013 and boosted website hits by 2.3 million from 2012 to 2013 via aggressive news product development strategy• Organized and executed more than 250 community outreach programs in support of President Obama's stated policy shift toward increased U.S. government partnership in the Asia-Pacific region, strengthening relationships with local and international… Show more • Senior manager of 19-person media, community and internal relations staff; increased media placement by 400% from 2012 to 2013 and boosted website hits by 2.3 million from 2012 to 2013 via aggressive news product development strategy• Organized and executed more than 250 community outreach programs in support of President Obama's stated policy shift toward increased U.S. government partnership in the Asia-Pacific region, strengthening relationships with local and international stakeholders and clarifying U.S. policy change• Instituted strategic communications projects socializing the end of the U.S. military’s 14-year special operations mission in the Philippines; partnered with Department of State and Armed Forces of the Philippines on 22 unique issue and event communications strategies geared toward multi-national audience outreach• Selected as the top junior public affairs officer in the Air Force’s Pacific area of operations in 2012; recognized amongst more than 20 peers leading public communication operations in a 36-nation region• Pioneered aircraft noise complaint response program, securing local government buy-in necessary to engage community with collaborative solutions; selected as 2012’s best issues management program in the Air Force’s Pacific region Show less

Charleston Air Force Base, South Carolina

• Established training, daily organization and career mentorship of 50 broadcasters charged with rapidly acquiring and distributing imagery to worldwide audiences in support of Department of Defense operations • Directed daily implementation of $7.3 million in advanced imagery, communications and computer equipment • Managed 4-person multimedia team in Djibouti, serving as key subject matter expert on communications and multimedia director for Department of Defense operations in the… Show more • Established training, daily organization and career mentorship of 50 broadcasters charged with rapidly acquiring and distributing imagery to worldwide audiences in support of Department of Defense operations • Directed daily implementation of $7.3 million in advanced imagery, communications and computer equipment • Managed 4-person multimedia team in Djibouti, serving as key subject matter expert on communications and multimedia director for Department of Defense operations in the 13-country Horn of Africa region• Guided 15 strategic communications engagements in support of Department of State's top priority in Africa, allowing the U.S. government to maintain a positive image with regional government, military and business partners during the “Arab Spring” events in Egypt and Syria Show less

Osan Air Base, Republic Of Korea

• Led U.S. government’s communication and media operations for President Obama’s first visit to Korea; reached 100-million person audience with coverage from more than 50 media outlets from eight nations• Orchestrated U.S. Air Force crisis communication plan following Korea-wide H1N1 flu outbreak; one-month medical response by Air Force strengthened relationship with 25.6 million people in Seoul-metro area• Developed and directed bi-weekly call-in radio show for senior leaders to hold… Show more • Led U.S. government’s communication and media operations for President Obama’s first visit to Korea; reached 100-million person audience with coverage from more than 50 media outlets from eight nations• Orchestrated U.S. Air Force crisis communication plan following Korea-wide H1N1 flu outbreak; one-month medical response by Air Force strengthened relationship with 25.6 million people in Seoul-metro area• Developed and directed bi-weekly call-in radio show for senior leaders to hold open dialogue with key community stakeholders; raised per show audience from 9,000 to 400,000 by re-purposing live broadcast as a downloadable podcast Show less

Pope Air Force Base, North Carolina

• Generated direct U.S. Air Force involvement in more than 10 sporting events with the National Football League, National Hockey League and Ultimate Fighting Championship, showcasing community partnership to millions via live event coverage on FOX, SpikeTV, Fox Sports Net and Comcast Sportsnet Mid-Atlantic• Built communications foundation and regular dialogue with Raleigh-area business leaders regarding the Congressionally-mandated departure of 2,500 jobs from Pope AFB, easing transition… Show more • Generated direct U.S. Air Force involvement in more than 10 sporting events with the National Football League, National Hockey League and Ultimate Fighting Championship, showcasing community partnership to millions via live event coverage on FOX, SpikeTV, Fox Sports Net and Comcast Sportsnet Mid-Atlantic• Built communications foundation and regular dialogue with Raleigh-area business leaders regarding the Congressionally-mandated departure of 2,500 jobs from Pope AFB, easing transition for executive leaders while maintaining organization’s long-standing positive image with millions of North Carolina residents Show less

M.P.S., Strategic Public Relations

B.A., Journalism