Christopher Erickson Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Leading a team managing $30M+ a year in annual performance marketing spend across multiple projects. Providing my team with trainings, processes, automation, and support to drive business results. Outside of team responsibilities, I am also involved in agency wide initiatives such as technical sales audits, company wide training and knowledge sharing, and directly working with agency level Google reps.

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Assisted in sales audits and led client on-boardings to the agency. Additionally, was responsible for training all new team members and providing them to the tool and support to succeed.

Vancouver, British Columbia, Canada

Project lead for one performance market project and supported on larger projects across the agency. Scaling both SAAS and eCom business through all main paid media channels (Google, Meta/Facebook, Bing).

Düsseldorf, North Rhine-Westphalia, Germany

Chris was the second hire in the Metasearch Marketing team at trivago. He worked with his manager to grow the team to 6 full time members, expand Google Hotel Ads to all 54 trivago locals, and launch Bing Hotel Ads. He was involved in all aspects of the project such as the Price Feed, Inventory, internal tool development, and landing page optimization. However, he is mostly focused on pushing new bidding initiatives and projects to help improve the bidding algorithm, gaining insights on the marketplace and elasticity, and campaign management and optimization.

Düsseldorf, North Rhine-Westphalia, Germany

Chris managed the performance marketing efforts for the US market. He was responsible for the planning, management, data-driven optimization, and ad copy and messaging for large publishers such as Google Display Network (GDN), Facebook (Adphorus), Criteo, Intent Media, and Clicktripz, among many others. Additionally, Chris was also responsible for growing the market by expanding current publisher relationships and starting new partnerships. Chris was also the Google Display Network (GDN) specialist for his region (North American & the Middle East and Africa). This entailed making sure that every team member in the region was trained and familiar with GDN, making strategic account decisions with each regional manager, to ensure global strategy was implemented in each regional account, and to be the first point of contact for questions and concerns regarding GDN.

Vancouver, Canada Area

Chris worked cross functionally with the Customer Lifecycle Management and Business Intelligence (CLM&BI) team to provide the company with the necessary data to make business decisions. A large part of his role was collaborating with the Business Intelligence team to help deliver a comprehensive customer profiling tool by assisting with sourcing and merging data-sets, and data testing. He also provided a business mindset to a team of technical professionals by producing many prototypes for the data visualization tools that the team produced. Another larger aspect of his role was to coordinated the reporting efforts for the Quarterly Business Review and Customer Success Board Meetings which was presented by the Chief Customer Officer to other C-Suite members and McKesson Corporate Representatives. These reports were data driven and provided insight into each aspect of the Customer Success Department. . Chris also co-coordinated a company-wide internal marketing campaign to educate employees on the model of Customer Success; including strategy, budgeting, creative work, and event planning.

Nanaimo, Bc

Working for the largest Group Buying Website on Vancouver Island, Chris has a wide range of responsibilities from businesses development and sales, coordinating marketing campaigns, researching Pay Per Click Advertising, and meeting with new and existing clients. Chris acts as a business account executive being the point of contact from the start of sale right through the end of the promotion. He works with clients to discover where their business lacking and develops promotional group buying campaigns to drive new customers to businesses and to turn them into repeat and long term customers.

Victoria, Bc

Designed, wrote, and produced a monthly newsletter communicating important information, news, and upcoming events to the student body.

Calgary

As the Marketing and Communications Coordinator for GlobalFest, Chris was involved with all marketing, communications, media relations, and public relations tasks. Working with a graphic designer, he developed and implemented the majority of online and offline marketing campaigns that GlobalFest produced between May and August of 2013. Using various media channels such as television, radio, print, outdoor advertising, and the internet, Chris gained significant experience in the sector. He also managed the majority of the communications and public relations tasks at GlobalFest such as writing media releases, managing all social media accounts, being the official liaison for all media interviews and inquires, and managing sponsorship accounts.

Bachelor'S Of Commerce, International Business

Bachelor’S Degree, International Business/Trade/Commerce

Chris spent 5 months on exchange at the School of Business, Economics, and Law at the University of Gothenburg from September 2014.