In this tenure, I develop the leading ION lung biopsy MSA globally by strategically engaging with key opinion leaders and implementing executive champion programs. I also design and implement comprehensive sales strategies and plans to meet revenue targets for endoluminal products.* Coordinated with Hospital Integrated Delivery Networks (IDNs), executives, and physicians to enhance Thoracic Oncology Programs, resulting in the acquisition of 73 ION Endoluminal Systems and generating $45M in capital revenue.* Secured a top-three ranking in ESM Capital Sales for five consecutive years by executing targeted sales strategies, culminating in the sale of 73 systems and a total revenue of $45M.* Steered the creation of impactful sales initiatives and scalable presentations, facilitating smoother program launches and increasing market penetration by 30%.* Built the number one Market Share Analysis (MSA) globally by collaborating with the highest-volume hospital and key opinion leaders (KOLs) in the industry.* Developed impactful sales presentations and delivered engaging talks to large audiences, effectively promoting disruptive technology in a highly competitive market.

I performed the highest-achieving Market Share Analysis (MSA) globally by collaborating with key opinion leaders, launching Executive Champion programs, and implementing executive enrichment initiatives. I developed and executed effective sales strategies to meet sales targets and enhance market presence. Additionally, I maintained a comprehensive understanding of the clinical products and services offered, including their applications, benefits, and competitive positioning.* Headed a high-performing team of specialty and bariatric sales managers and clinical sales representatives, effectively supporting 18 da Vinci Robotics Programs and managing 44 surgical systems.* Consistently surpassed quarterly instrument revenue targets from 2013 to 2019, achieving over $100M in annual revenue and driving sustained year-over-year growth.* Pioneered strategic sales initiatives in the Southeast, significantly enhancing da Vinci system adoption and broadening program reach throughout the region.* Transformed Orlando into recognized 'Robotic Capital of the World', home to highest-volume da Vinci surgeon globally.* Successfully promoted every sales representative hired, fostering a culture of growth and advancement within the team.

I supported the clinical adoption of the da Vinci Surgical Platform among surgeons, hospital staff, and administrators by delivering extensive training and support, leading to improved procedural proficiency.* Chosen as one of two clinical sales trainers in the Southeast to conduct field evaluations for prospective hires, enhancing the Intuitive Surgical interview process and strengthening the candidate pipeline.* Mentored new hires and sales representatives by developing personalized coaching plans aimed at advancing both professional and clinical skills.

I developed and executed regional sales strategies that aligned with the overall business objectives. I tracked sales metrics and prepared reports for senior management, detailing performance and progress toward goals.* Recruited, developed, and directed a high-impact sales team, significantly driving utilization and market penetration for a new product in a competitive segment while expanding sales across a customer base of over 5,500 accounts.* Executed compelling sales messaging and a robust value proposition strategy, successfully launching the new product and achieving rapid market traction.* Steered creation of the Sales Compensation Structure and regional alignments, establishing quarterly revenue quotas that aligned with overarching company objectives."Additional Experience as Regional Manager at NEUROMetrix Inc., Waltham, MA

• Reported to Regional Sales Director and managed 25 sales representatives selling Cardio/Pulmonary Equipment and services• Created strategic planning programs to gain new business• Increased territory sales from $1.1M to $3.3M/year• Implemented new sales concepts for territory and training