Christopher Leone Email & Phone Number

Holbrook, NY, US

Westbury, NY

• Direct all marketing and business development activities for a worldwide leader in energy management partnering with federal and military facilities, data centers, hospitals, local energy providers and manufactures to.
• Oversee all digital content, email, print and tradeshow marketing as well as social media and engagement programs.
• Designed and managed the latest release of the company website providing a more customer friendly and solution based experience.
• Manage the CRM system to better engage and manage customer relationships.
• Prepare marketing and sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances and initiating corrective action.
• Achieve all business development activities by researching and developing marketing opportunities and plans; implementing sales plans and building sales opportunities to sales channels.

Greater New York City Area

• Oversaw communications, budget, and projects for global demand generation campaigns, including statistical analysis. Additionally responsible for planning and operational support in event management, CRM and other.
• Helped deliver 110% growth in sales revenue by applying persona-driven marketing campaigns targeting executive management and technical audiences, including email, webinar and social media campaigns.
• Managed executive dinner program delivering 250+ chief security executives to private dinners in 12 cities.
• Managed a significant presence at RSA, Black Hat and regional trade shows, exceeding visitor targets by more than 300%.
• Managed internal and external communications through social media, newsletters and bulletins, corporate website, sales and partner portals and nurture campaigns, achieving an “always on” level of interaction across all.
• Prepared and managed $5M marketing budget, and measured results of all marketing campaigns through regular pipeline inspection and campaign tracking.

Greater New York City Area

• Stonesoft was an industry leading network security startup that was later purchased by Intel Security / McAfee. Directed budget, and projects for global demand generation campaigns, including database management and.
• Helped deliver 110% growth in sales revenue by applying persona-driven marketing campaigns targeting executive management and technical audiences, including email, webinar and social media campaigns.
• Managed executive dinner program delivering 250+ chief security executives to private dinners in 12 cities.
• Managed a significant presence at RSA, Black Hat and regional trade shows, exceeding visitor targets by more than 300%.
• Prepared and managed $5M marketing budget, and measured results of all marketing campaigns through regular pipeline inspection and campaign tracking.
• Integrated, managed and motivated channel partners to extend all marketing programs through partner sales organizations.

New York, NY

• Managed all aspects of marketing to over 50+ million users worldwide for desktop and mobile applications. Coordinated promotions and product releases to users through Web, UI and all social media networks. Managed.
• Managed the mobile product launch including website re-launch, advertising, PR, and interviews with top technology bloggers resulting in the #1 Social marketing app on iTunes and Best of 2011 Android App by Pcmag.com.
• Developed strategies and assets utilizing web, email and social media to communicate product releases, retention of users and promotions.
• Oversaw all email marketing of 14+ million sends per month increasing a 16% click to a 23% click through on opens.
• Managed reporting for all web and social marketing assets allowing changes to be made to maintain a positive CTR.

• Oversaw all aspects of marketing and operations for a $16+ million per year division. Required diverse marketing skills in internet, print and broadcast channels. Built strong relationships with top automotive.
• 27% increase and $811,000 in additional revenue in communication with customers via an instituted email marketing program for leads that could not be contacted.
• $864,000 in increased revenue by growing leads by 20% through an existing pay-per-click program while decreased the cost per lead by $1.25.
• 25% per-day increase in lead follow-up by 3 assistants through re-managed procedures. Grew and promoted 2 of the assistants to the sales representative level.
• Worked with over 375 automotive related affiliate websites to ensure content, linking, reporting and compensation are accurate.
• Managed direct mail drops of 200,000 pieces per week. Analyzed results to determine response rate and gross profit.

• Position was created by the advertising agency to manage direct marketing efforts for multiple clients including the education, home improvement and eye care industries. Required strong analytical skills to improve.
• Prepared and maintained budgets of $10+ Million for 2 clients on a weekly basis and recommended adjustments where necessary to keep costs and projected inquiries in line.
• Directed and evaluated several Prizm studies for clients ranging from specialty schools to home services corporations in order to improve targeting of prospective students and customers.
• Forecasted and developed a matrix for the projected rate of return for media insertions, i.e. co-ops, newspapers, direct mail, internet, etc. in order to meet client requirements on a weekly basis.
• Managed all direct mail efforts for various clients totaling up to 300,000 pieces per week.
• Managed all bidding for search engine marketing so as to maximize cost per click for 8 clients and over 800 keywords.

• Hired as the Assistant to the Vice President of Marketing, promoted to Marketing Analyst and then Marketing Manager. Facilitated all aspects of advertising including co-developing the design of marketing materials.
• Reduced gross Ad Ratio /ROI from 21.2% to 12.7% by instituted three “per inquiry” Internet lead generation venues as well as fine-tuned one venue.
• Increased response rates by 11% while decreasing cost per lead by $6.91 through a developed test of “%” versus “$” offers for cooperative advertising venues
• 24% increase in direct mail response by targeting insertion to the zip-code level for the home brand.
• Resurrected “dead” leads through a multi-channel approach: direct mail, e-mail and telemarketing campaigns.
• Facilitated all Yellow Page advertising in 50+ directories analyzing each individually to produce the lowest gross ad ratio/ROI and cost per lead.