Direct all marketing and business development activities for a worldwide leader in energy management partnering with federal and military facilities, data centers, hospitals, local energy providers and manufactures to track energy usage and identify inefficiencies. • Oversee all digital content, email, print and tradeshow marketing as well as social media and engagement programs.• Designed and managed the latest release of the company website providing a more customer friendly and solution based experience. • Manage the CRM system to better engage and manage customer relationships.• Prepare marketing and sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances and initiating corrective action.• Achieve all business development activities by researching and developing marketing opportunities and plans; implementing sales plans and building sales opportunities to sales channels. • Oversee marketing and sales human resources objectives by recruiting, selecting, orienting, training, assigning, coaching and disciplining employees. Communicates job objectives, planning, monitoring, appraising and reviewing job contributions as well as reviewing compensation actions and enforcing policies and procedures.

Oversaw communications, budget, and projects for global demand generation campaigns, including statistical analysis. Additionally responsible for planning and operational support in event management, CRM and other reporting and management tools.• Helped deliver 110% growth in sales revenue by applying persona-driven marketing campaigns targeting executive management and technical audiences, including email, webinar and social media campaigns.• Managed executive dinner program delivering 250+ chief security executives to private dinners in 12 cities.• Managed a significant presence at RSA, Black Hat and regional trade shows, exceeding visitor targets by more than 300%.• Managed internal and external communications through social media, newsletters and bulletins, corporate website, sales and partner portals and nurture campaigns, achieving an “always on” level of interaction across all internal and external target audiences.• Prepared and managed $5M marketing budget, and measured results of all marketing campaigns through regular pipeline inspection and campaign tracking.

Stonesoft was an industry leading network security startup that was later purchased by Intel Security / McAfee. Directed budget, and projects for global demand generation campaigns, including database management and statistical analysis. Additionally responsible for planning and operational support in event management, partnership management, CRM and other reporting and management tools.• Helped deliver 110% growth in sales revenue by applying persona-driven marketing campaigns targeting executive management and technical audiences, including email, webinar and social media campaigns.• Managed executive dinner program delivering 250+ chief security executives to private dinners in 12 cities.• Managed a significant presence at RSA, Black Hat and regional trade shows, exceeding visitor targets by more than 300%.• Prepared and managed $5M marketing budget, and measured results of all marketing campaigns through regular pipeline inspection and campaign tracking.• Integrated, managed and motivated channel partners to extend all marketing programs through partner sales organizations.

Managed all aspects of marketing to over 50+ million users worldwide for desktop and mobile applications. Coordinated promotions and product releases to users through Web, UI and all social media networks. Managed email engagement programs focusing on retention and loyalty. Prepared marketing materials for and attended various domestic and international trade shows, meeting potential partners as well as web and publication writers.• Managed the mobile product launch including website re-launch, advertising, PR, and interviews with top technology bloggers resulting in the #1 Social marketing app on iTunes and Best of 2011 Android App by Pcmag.com.• Developed strategies and assets utilizing web, email and social media to communicate product releases, retention of users and promotions.• Oversaw all email marketing of 14+ million sends per month increasing a 16% click to a 23% click through on opens. • Managed reporting for all web and social marketing assets allowing changes to be made to maintain a positive CTR.

Oversaw all aspects of marketing and operations for a $16+ million per year division. Required diverse marketing skills in internet, print and broadcast channels. Built strong relationships with top automotive companies including Kelley Blue Book, Cars.com, NADA Guides and Edmunds.com.• 27% increase and $811,000 in additional revenue in communication with customers via an instituted email marketing program for leads that could not be contacted.• $864,000 in increased revenue by growing leads by 20% through an existing pay-per-click program while decreased the cost per lead by $1.25. • 25% per-day increase in lead follow-up by 3 assistants through re-managed procedures. Grew and promoted 2 of the assistants to the sales representative level.• Worked with over 375 automotive related affiliate websites to ensure content, linking, reporting and compensation are accurate.• Managed direct mail drops of 200,000 pieces per week. Analyzed results to determine response rate and gross profit.• Managed and coordinated updates and changes to 5 websites and the optimization of each.• Created all email marketing for Promotion, Renewal and Follow-up programs. • Handled operational proceedures including payroll, personnel changes, training and accounts payables.

Position was created by the advertising agency to manage direct marketing efforts for multiple clients including the education, home improvement and eye care industries. Required strong analytical skills to improve media positioning, determine successful campaigns, and select profitable media venues. Performed several studies using indexing and analysis of provided client data.• Prepared and maintained budgets of $10+ Million for 2 clients on a weekly basis and recommended adjustments where necessary to keep costs and projected inquiries in line.• Directed and evaluated several Prizm studies for clients ranging from specialty schools to home services corporations in order to improve targeting of prospective students and customers.• Forecasted and developed a matrix for the projected rate of return for media insertions, i.e. co-ops, newspapers, direct mail, internet, etc. in order to meet client requirements on a weekly basis.• Managed all direct mail efforts for various clients totaling up to 300,000 pieces per week.• Managed all bidding for search engine marketing so as to maximize cost per click for 8 clients and over 800 keywords.

Hired as the Assistant to the Vice President of Marketing, promoted to Marketing Analyst and then Marketing Manager. Facilitated all aspects of advertising including co-developing the design of marketing materials, insertion and analysis. Involved in all the elements of the field and telemarketing departments. Prepared statistical reports and recommendations that are provided directly to the Chief Executive Officer and Vice President of Marketing. $65 Million Annual Revenues.• Reduced gross Ad Ratio /ROI from 21.2% to 12.7% by instituted three “per inquiry” Internet lead generation venues as well as fine-tuned one venue.• Increased response rates by 11% while decreasing cost per lead by $6.91 through a developed test of “%” versus “$” offers for cooperative advertising venues• 24% increase in direct mail response by targeting insertion to the zip-code level for the home brand.• Resurrected “dead” leads through a multi-channel approach: direct mail, e-mail and telemarketing campaigns.• Facilitated all Yellow Page advertising in 50+ directories analyzing each individually to produce the lowest gross ad ratio/ROI and cost per lead.