Chris Milne

Chris Milne Email and Phone Number

Senior Product Manager | Customer experience, conversion optimisation, disaster relief @ Service NSW
haymarket, new south wales, australia
Chris Milne's Location
Epping, New South Wales, Australia, Australia
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About Chris Milne

At Service NSW, my current role as Senior Product Manager centers on delivering crucial disaster relief and cost of living assistance to our community. Our team's dedication to flexibility and rapid response to emergencies like floods and bushfires has honed my expertise in crafting solutions that are both efficient and impactful.Previously, at CarsGuide, my focus on enhancing the car buying experience through digital innovation led to significant user engagement improvements. With skills in user experience design, SEO, and conversion optimisation, my mission has always been to create products that not only solve problems but also provide a delightful experience, driving users to return and share their positive interactions.

Chris Milne's Current Company Details
Service NSW

Service Nsw

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Senior Product Manager | Customer experience, conversion optimisation, disaster relief
haymarket, new south wales, australia
Employees:
1514
Chris Milne Work Experience Details
  • Service Nsw
    Senior Product Manager
    Service Nsw Jan 2023 - Present
    Sydney, New South Wales, Australia
    Working in the Grants & Rebates portfolio, our focus is on financial support with my focus being on disaster recovery grants. We create the digital applications that allow customers to apply and ensure they are integrated across all teams in SNSW, from frontline teams to CRM integration and more.My first achievement after joining this team was to instil quality Agile practices across multiple squads and leading discovery on how to reduce technical input required for the creation of new grants. Our teams now follow good agile practice and our capability to predictably delivery quality features to customers has grown substantially since I joined.Our portfolio’s key strategic focus has been to evolve our technical approach to building grants and rebates - historically each Grant or Rebate has been a clone of a previous application that is modified to suit new, often similar, requirements. Over the past 18 months we have shifted to a new tech stack following a more SaaS approach to our products. This approach relies on reusable components with the long term objective being a low-code or no-code approach to configuring Grants and Rebates.I have participated in discovery and prioritisation for features across our new tech stack and lead my squad in both building new Grants on this platform, as well as contributing core reusable features for future use by all squads across the portfolio.Key achievements:I lead a disaster readiness exercise that showed our contributed components had delivered a 40% decrease in time to go-live for a fixed disaster grant.I delivered core Save & Resume functionality to our SaaS stack solving a key customer pain point.My squad hit an extremely tight deadline, provided by the Premier, for delivering a disaster grant to customers - In addition to leading the squad I coordinated across 6 digital teams and another 5 project and support teams to ensure features were prioritised or cut and any dependencies did not block our progress.
  • Carsguide
    Senior Product Manager
    Carsguide Jun 2022 - Nov 2022
    Sydney, Australia
    This role centres around the consumer experience on our automotive classifieds websites including the Gumtree Cars, Carsguide and Autotrader websites and native apps. My primary focus is making the process of buying a car easier by bringing elements of the car buying journey online as our industry evolves to a likely future of buying a car from the comfort of your home.In addition, I am also responsible for SEO, bringing dealers and buyers together, supporting our marketing and media sales teams and ensuring our platforms are beautiful and easy to use.Key achievements: Launch of multiple features on Gumtree Motors web and apps driving 10% growth in leads to dealers over 6 monthsOptimisation of a lead-gen feature driving a 4.6x lift in conversion on CarsGuideSearch filter revamp increased interactions by 11%, NPS by 15% and overall revenue by 7%Hitting #2 on the Play Store's top charts for the Autos and Vehicles category with a rating of 4.4/5 stars5% growth in app sessions per user through UX improvementsDealer lead submission growth of 12% through a widget driving users interested in private sellers to consider dealer sold carsTitle tag optimisation leading to 20% growth in organic sessions for the targeted keyword
  • Carsguide
    Product Manager
    Carsguide Dec 2018 - Jun 2022
    Sydney, Australia
    Since starting at Carsguide & Autotrader I have worked in numerous teams balancing business objectives with improving the experience for our users.Leading the buyer acquisition team; my focus was to drive organic traffic growth to our classifieds sections on Carsguide and Autotrader through SEO and UX improvements. My most successful project was re-designing our filtering functionality resulting in significant improvements to engagement on the search page.Leading the apps team; once re-launched I took over the day to day running of both of our classifieds apps; working to drive engagement and session numbers achieving 100% growth for the Autotrader app in 6 months through the implementation of targeted push notifications and optimised marketing functionality. Our biggest achievement was hitting #2 on the Play Store's top charts for the Autos and Vehicles category with a rating of 4.4/5 stars. All with minimal investment and while hitting session targets and growing our sessions per user metrics by 5%.As part of the broader consumer team; I have worked on the complete re-redesign of the search results page which saw significant improvements to NPS and double digit growth to lead submissions. I have also been working with the wider CAMS business and our international counter parts in eCG to ensure we are able to successfully launch a huge technical migration to global platforms with minimal business impact.
  • Carsguide.Com.Au
    Ad Tech Lead
    Carsguide.Com.Au Oct 2017 - Dec 2018
    Sydney, Australia
    I was responsible for all ad product management - both maintaining and optimising existing products while also dedicating time to identifying, valuing and executing on new opportunities.I was also responsible for ad technology across the CarsGuide site and app which involved managing internal and external stakeholders, liaise with all third-party ad technology suppliers and supporting campaign managers and sales staff with guidance on existing and new ad products. My primary goals were to deliver new commercial opportunities to support the sales team in hitting revenue targets, ensure stable ad platforms and drive average site ad viewability to 70%.
  • Australian Doctor Group
    Senior Digital Campaign Manager
    Australian Doctor Group Apr 2015 - Oct 2017
    Sydney
    Part of the digital team working across all digital platforms and campaigns for the Australian Doctor Group (formerly Cirrus Media's Healthcare division). My roles include:- Researching, implementing and managing new revenue streams in the programmatic space.- Assisting the sales team with digital expertise in client meetings- Updating existing and deployment of new ad platforms and products- Supporting the sales team with forecasts and reporting.- Ensuring our ad platforms deliver campaigns effectively and on time.Our audience is primarily GP's, Specialists and other HCP's. Our brands include Medical Observer, Australian Doctor, 6Minutes, Rural Doctor, Pharmacy News and myDr.
  • Golf Link
    Business Support Analyst
    Golf Link Feb 2010 - Apr 2015
    Sydney
    My role at Golf Link is varied and touches on all parts of the business. Reporting to the GM my roles include; - Project Management and Coordination of the Lexus Cup - Business Requirement collection and write up - Designing, building and sending Marketing emails - Account Management with Golf Australia and Golfing State Associations. - Building and running of systems tests, QA and UAT - Reporting on internal marketing campaigns. - Promotion and support of online subscription program Golf Link Mates. - Chairing of weekly WIP meetings.Major Projects include:The Lexus GOLF Link Cup (held annually since 2012).--- Client: Lexus.--- Description: The worlds largest golf leaderboard; over 90,000 registered golfers compete across Australia for weekly prizes and for the chance to win one of two Lexus vehicles.ExactTarget implementation (2013)--- Client: Internal--- Description: Implementation of a new email marketing platform.The Crown Lager: Social Golf Club (2010).--- Client: Golf Australia.--- Description: An initiative from Golf Australia to open a pathway for social golfers to join a golf club via the use of a social handicap.Internal implementation of Google DoubleClick for Publishers (2010).--- Client: Internal.--- Description: Full implementation of the Google DFP to allow significant improvement of Golf Link's ad serving operations in order to attract premium clients with bigger budgets.Australia wide Handicap changes (2009).--- Client: Golf Australia.--- Description: This change affected 400,000 club golfers across Australia with a major change in the way golf handicaps are calculated.Scoping of new CRM platform Burgamot (2009).--- Client: Internal.--- Description: Scoping and early stages of implementation of a CRM platform.
  • Golf Link
    Ad Operations And Business Support
    Golf Link May 2009 - Feb 2010
    Sydney
    Reporting to the General Manager my role was to support the sale and delivery of online advertising and provide business support across the company. My responsibilities included:- Advertising account management- Campaign management- Management of 100,000+ email marketing lists- Weekly and monthly reporting on advertising campaigns for clients- Designing, building and sending Marketing emails for clients and internal promotions- Owner of internal BAU list and contact point between business staff and development staff.- Building and running of systems tests, QA and UAT- Reporting on internal marketing campaigns.- Promotion and support of online subscription program Golf Link Mates.
  • Golf Link
    Help Desk Manager
    Golf Link Jun 2008 - May 2009
    Sydney
    General help desk tasks: providing technical support to ~1500 golf clubs and 400,000 golfers. Basic user support and troubleshooting via MySQL provided as well as golf specific support. Help Desk Manger tasks: Roster scheduling and management (7 day 8am-8pm rotating roster), conflict resolution or escalation to the General Manager, supporting any escalated customer issues from other staff members, escalation and tracking of technical issues to development team.
  • Golf Link
    Help Desk Consultant
    Golf Link Apr 2007 - Jun 2008
    Sydney
    Provide techincal support to ~1500 golf clubs and 400,000 golfers. Included basic user support and troubleshooting via MySQL.
  • Expo Edge
    General Assistant
    Expo Edge Jan 2005 - Mar 2007
    Assisting with the setup and ensuring the smooth running of Business Expo's.Contacting businesses who may be interested in having a booth at the expo's and following up.
  • Asystants
    Data Entry Assistant
    Asystants Jan 2004 - Dec 2006
    Sydney
    Data Entry of customer details into a CMS and basic use of MYOB.

Chris Milne Skills

Online Advertising Project Management Email Marketing Business Analysis Customer Service Social Media Marketing Help Desk Support Management Account Management Advertising Strategic Planning Customer Relationship Management Marketing Strategy Requirements Gathering Requirements Analysis Business Requirements Process Improvement Ad Serving Dfp Sql Marketing Communications Crm New Business Development Business Process Improvement Business Development Html Emails Digital Marketing Digital Media Digital Strategy Online Marketing Social Media Marketing

Frequently Asked Questions about Chris Milne

What company does Chris Milne work for?

Chris Milne works for Service Nsw

What is Chris Milne's role at the current company?

Chris Milne's current role is Senior Product Manager | Customer experience, conversion optimisation, disaster relief.

What is Chris Milne's email address?

Chris Milne's email address is ch****@****.com.au

What is Chris Milne's direct phone number?

Chris Milne's direct phone number is +614234*****

What skills is Chris Milne known for?

Chris Milne has skills like Online Advertising, Project Management, Email Marketing, Business Analysis, Customer Service, Social Media, Marketing, Help Desk Support, Management, Account Management, Advertising, Strategic Planning.

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