Oversee the Marketing Department to increase brand awareness by developing and integrating marketing plans that will support the current objectives. Working with all our eCommerce venues to increase brand awareness and product growth while maintaining customer satisfaction standards. Oversee our Newsletter, Email, Paid search and Web development teams.

Doing everything Adwords, Adcenter, Amazon, eBay and many more through paid search. Using analytics to understand what our customers want, and how we can best go about getting it to them. Continuous content writing, SEO, Keyword Research, Website performance metrics etc.

Responsible for delivering and managing paid search engine campaigns to support customer acquisition and transaction goals at an allowable ROI. Continuously identify and evaluate new opportunities for distribution growth, as well as interface with the web team and MIS groups to develop, implement and support search engine marketing strategies and programs. Steward and coordinate campaigns through all phases of launch and maintenance, including creative development, tracking, reporting, analysis and optimization. Manage all data feeds for shopping comparison engines to drive more traffic and revenue to the company website.

Oversee the customer care and inbound departments. Assist with training, coaching and development of all customer care and inbound employees. Conduct performance reviews with employees wage and merit increases. Assist with hiring, training and coaching of inbound customer care and order departments. Complete reporting on call center performance daily. Communicate and support company procedures and policies. Maintain an average department productivity level for both the customer care and inbound sales.

Assist, guide and train Call Center team members/Online Banking team members with assigned responsibilities. Motivate and coach in preparation of new services and new techniques to help provide better customer service. Effectively communicate decisions of management and changes related to the Call Center/Online Banking team. Make selection of staff and formal appraisals. Performed project management tasks with new acquisitions and de-conversions. Maintained good interaction between other departments within CFSC (Community First Service Corporation) and with the branches that we service.

Research credit histories, card orders, past card statements, research awards through Northwest Airlines, fee reversals, balance transfers, customer service and support. Handled Disputes for customers within Visa/Master Card regulations. Provided feedback to customer with results and closed disputes where necessary.

Distribute 1st, 2nd and 3rd class newspapers, letters, and magazines from address to carrier routes. Feed, key and sweep flats on the automated machines (i.e. Bar Code Scanner) that distribute mail to various states and cities.