Chris Cooke Email & Phone Number

Lexington, Massachusetts, United States

Responsible for all digital marketing efforts including strategy, creative assets, and execution.• Website Management: Development, QA, ADA compliance, general updates.• Email Marketing and Automation: Strategy, segmentation, project management and development, copywriting, automation, reporting.• Social Media: Strategy, calendar, copywriting, design, execution, reporting.• Digital Measurement and Analytics: Strategy, implementation, reporting.• Paid Digital Media: Copywriting, design, implementation, tracking and reporting.

Cambridge, Massachusetts, United States

Responsible for every aspect of business including vision, strategy, marketing, execution, operations.• Web Development and Email Marketing: Architected and built multi-step sales funnels and email marketing sequences resulting in the acquisition of over 1,300 customers and over $100,000 in digital product sales. • Business Development: Brokered joint venture deals with content creators and publishers and created corresponding marketing campaigns.• Product Creation and Marketing: Conducted market research, built multimedia products to fill specific customer needs, and produced product launch campaigns. • Direct Response Copywriting: Wrote direct response copy for landing pages, sandwich pages, sales pages, order pages, thank you pages, and email marketing campaigns.

Chelsea, Ma

• Website Development: Led the rollout of a new company website leading to nearly 200% growth in monthly visitors; implemented all updates, QA, and additional development.• Digital Measurement and Analytics: Built data analytics tracking systems using Google Analytics, Data Studio, and Sheets to inform a data-driven marketing strategy and drive online growth. • Social Media: Managed all paid social media campaigns including strategy, implementation, and reporting; Managed and produced social media campaigns and posts on Instagram, Facebook, and Twitter. • Strategic Planning: Created strategic and tactical marketing plans for all event promotion including major product releases, festivals, online pre-sells, and seasonal events. • Email Marketing: Executed weekly email newsletters and campaigns to the house list and relevant segments.

Cambridge, Ma

Responsible for all restaurant operations including staff management, training, event planning and execution, and marketing.• Event Marketing: Conceived and executed online and in-house marketing promotions resulting in sold-out company events, 6 years of record sales, and a nearly 200% increase in gross sales. • Management and Leadership: Managed a staff of 25+. Planned and conducted daily small group and yearly full-staff training meetings. Fostered a culture of teamwork and accountability. • Reporting: Accurately completed daily, weekly, and monthly sales reports, and monthly sales comparisons.• Event and Meal Period Management: Planned and supervised special events and private functions. Created systems and standard operating procedures to ensure smooth daily business operations.