Fieldguide.it is a specialized IT firm dedicated to delivering tailored solutions. We offer comprehensive services, from strategic planning to implementation and ongoing support, to help businesses optimize their IT infrastructure and achieve their objectives.

Parsyl is a data powered insurer of essential supply chains in food and medicine. We help shippers understand, mitigate and insure risks to goods as they move through the supply chain using better data and technology.Joined Parsyl as its first marketing executive with the objective of scaling revenue across the organization's three business units (Cold Chain, Insurance, and Global Health) and developing the underlying RevOps infrastructure.Key Accomplishments:- Implemented the company’s first ABM go-to-market strategy.- Designed and implemented full-funnel RevOps reporting systems, across two of the three the independent business units.- Increased overall pipeline generation 4x YoY, and ACV in new pipeline 8x YoY.

DarkOwl uses machine learning to automatically, continuously, and anonymously collect, index and rank darknet, deep web, and high-risk surface net data that allows for simplicity in searching.Joined DarkOwl as its first marketing executive with the assignment to build out the company’s digital go-to-market strategy, infrastructure, and team.Key Accomplishments:- Increased inbound-generated revenue by 156% YoY. - Increased inbound-generated lead volume by 40% YoY.- Implemented a new website, marketing automation system, and updated branding.- Designed and implemented full-funnel RevOps reporting systems.

ACQUIRED - Apto is the #1 CRM and deal management software for commercial real estate brokers, with more paid users than any other provider. Apto was built by and for brokers to help them manage contacts, properties, listings, and deals—anywhere, from any device.Joined Apto with the directive to rebuild the Marketing team and broader commercial organization following a full company restructure and recapitalization.Key Accomplishments:Lead the sales and marketing organizations in nearly six consecutive quarters of increasing revenue growth (Exception of Q2/2020: COVID).- Increased ACV 100% and ARPU 15% YoY.- Decreased churn to achieve 110% NRR YoY.- Developed a full company rebrand, and new brand for a new product launch.- Rebuilt the full lead management funnel from MCL (Marketing Captured Lead) to closed-won business to improve throughput and create more effective revenue forecasting.

ACQUIRED - GoSpotCheck is the world’s modern software platform for teams to execute tasks and collect data in the field. Built out a structured marketing function from the ground up as a member of the executive leadership team. Joined the company pre-Series A, pre-$1M revenue with the directive to build out the marketing organization, serving in its first marketing management role. Key Accomplishments:- Built the marketing team up from 1 to 17 employees across the full range of marketing activityincluding demand generation, digital media, brand and product marketing, sales development and content management.- Developed the Demand Generation (Inbound and Account Based Marketing / ABM) strategy andsupporting operational frameworks.- Generated 2x-3x pipeline growth YoY for four consecutive years.

Co-founded and built AdVision into a full service inbound marketing agency that delivered quality leads, sales, traffic, and conversions to more than 100 clients, SMB up to Enterprise organizations, across the U.S. Worked with clients to develop effective content marketing strategies, build sound digital marketing foundations, and create efficient lead generating campaigns. Grew the agency from zero to 15 highly effective full-time employees (individual contributors and mid-level management), and produced +100% revenue growth YoY for four consecutive years.

Working with Orbital RPM to design and implement progressive solutions for customer communities, crowd sourcing, open innovation and brand monitoring.Enterprise Collaboration - Social Project Management- Knowledge Communities- Learning + Development- Social Network Analysis- Value Network AnalysisMarket Collaboration- Social Marketing- Competitive Intelligence- Customer Communities- Social CRM- Brand Monitoring Innovation Management - Crowdsourcing- Idea Campaigns- Innovation Infrastructure- Open Innovation

Flat Water Media is an online marketing and consulting agency. We focus specifically on small to mid-size businesses who are interested in either creating an online presence or seeking to improve their current online efforts. We offer a full suite of online marketing services including, but not limited to:- Email Marketing- Paid Search / Search Advertising / Pay Per Click (PPC)- Search Engine Optimization (SEO)- Social Media Marketing & Social Media Engagement- Site Optimization through Web AnalyticsSpecialties:Online Marketing, Search Engine Optimization, Paid Search, Web Analytics

- Paid Search Management- Email Marketing- Web Analytics- Display Marketing- AdWords Re-Targeting- Facebook Advertising- YouTube Advertising- Overall Client Relations/Account Management

Online Marketing-Lead Generation-SEO/SEM Management-Social Media Marketing-Email Marketing-CRM Development-Online Marketing Collateral (Copy, Graphic, Video)-Website Usability-Marketing/Advertising Cost Analysis

- SEO/SEM Marketing- Web Analytics- Email Marketing- Copy Writing- Tradeshows- Online/Offline PR