Chris Kerns Email & Phone Number

Austin, Tx, Us

Zaaz.co enables people and organizations to maximize their impact through a balance of human and machine collective intelligence. We’re a marketing product and services company built to serve today’s modern business leaders.

Cleveland, Oh, Us

Advise institutional investors on developments in digital marketing, AI, digital transformation, and B2B SaaS.

Vancouver, Wa, Us

Marketing leadership to build and drive GTM strategies for four distinct lines of business using a data-driven approach. Product marketing (audience identification, demand/lead gen, sales enablement), campaign strategy and execution (Google PPC, Reddit, LinkedIn ABM), content strategy (including human- and AI-generated content creation). Internal comms (all staff meetings, executive comms, board comms). Event strategy and execution (owned and industry events).

Marketing leadership for Wunderman Thompson North America overseeing product marketing, internal communication strategy, industry research, executive thought leadership, culture building, social, PR, brand strategy, and account-based marketing.

American Fork, Ut, Us

Led B2B SaaS content strategy and established content pillars (data strategy, AI, B2B, leadership, culture, etc.) across Domo.com, CEO.com, and social media channels to drive leads and web traffic with ABM approach. Launched and drove editorial for a new CEO.com in-house print magazine to drive leads and interview prospects, executives, and customers including AOL’s Steve Case, General Spider Marks and leaders from Roc Nation, Stance, Traeger, Nike, Beats by Dre and other brands, Ghostwriter for CEO and CMO writing monthly pieces on industry themes.

Austin, Texas, Us

Led the Spredfast content marketing team to study social media behavior patterns, use data science to gauge the effectiveness of social marketing strategies, and uncover insights from a diverse set of dimensions (text analysis, geolocation, performance analysis, social network analysis) and social content channels. Research was covered in The New York Times, USA Today, The Wall Street Journal, CNBC, and more. Frequent speaker on finding insights in data at industry events (Advertising Week, AdTech, SXSW), corporate summits (Viacom, the NFL, Colgate), and top universities (Wharton, Univ. of Texas.) Wrote the book Trendology (published by Palgrave Macmillan) on brands leveraging social real-time marketing for better audience engagement.

Austin, Texas, Us

Basingstoke, Hampshire, Gb

Should an airline be talking about the royal baby? What's a candy bar doing tweeting about a soccer match? Since when does laundry detergent weigh in on the latest TV show plot twists? Those conversations are different from the marketing we are used to ... and they are working. TRENDOLOGY uses a data-driven approach to analyze how brands are using social media to finally answer the question: How should brands best capitalize on trends?TRENDOLOGY was recognized as an Amazon Best Business Book of the Month

Austin, Texas, Us

Led the Bazaarvoice Social Analytics (content marketing) team to define global direction and strategy for data science efforts around social data analysis and insights, behavioral data analysis, A/B testing, sentiment and text analysis, and ROI strategy. Built a conversion benchmarking program to help power sales and marketing efforts and optimize product performance across verticals. Created a suite of internal self-service analytics tools, more than doubling my team’s capacity through automation and self-service strategies. Built strategic insights created by the Social Analytics team into a quarterly publication The Conversation Index, which is now the industry-leading report on social trends.

Responsible for managing strategic growth and global operations for ZAAZ’s Digital Analytics team. ZAAZ's Analytics group finds insight from a variety of online and offline data sources (including behavioral, attitudinal, social media, mobile, CRM, and competitive data) and leads online strategy based on client goals and industry best practices. Led clients such as Microsoft, Sony, Ford, Motorola, Alaska Airlines, Dell, Chase, Nike, Williams Sonoma, and Nintendo on how to define digital success and track ROI. Managed team of 30+ data analysts, and responsible for group growth and P&L. Grew department revenue by 400% while in role.

Managed projects for clients such as Microsoft, Alcoa, the Seattle Supersonics, Qwest, Expedia, Starbucks, T-Mobile, and Weyerhaeuser. ZAAZ is a full service interactive agency offering strategy, design, development, user experience, analytics, search, and optimization.

Dublin 2, Ie

Led digital client-facing initiatives and internal technology projects, and served as a subject matter expert for ecommerce development, user experience, and mobile technologies. As part of Accenture’s Microsoft Technology group, led and trained a team of six developers on digital and e-commerce best practices, online development project management fundamentals, and systems integration to deliver e-commerce solutions. In addition, served as a key lead in Accenture’s Seattle Mobile Commerce Lab, coordinating efforts with an international team to design and develop Accenture's mobile Internet application framework.

Mba

Bs, Business Administration